Natalie Siebenaler
Partner at Theory Z Media- Claim this Profile
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Bio
Michael Dimunation
I had the pleasure of working with Natalie at Benilde-St.Margaret's School throughout much of the last year. Natalie inherited the content management responsibilities for a very large internet and intranet website, with a number of stakeholders and constituents. Natalie's role bridged several skills and departments, including social marketing and communications, web content management, form data collection and reporting, search optimization, account management and permissions, and project maintenance and correspondence. Natalie also assisted with testing and validating a large content management infrastructure update, and played a central role in a complete design update for the primary homepage on the site. Natalie was able to quickly absorb and implement new procedures and processes (many of which were very technical in nature) with little oversight. She is timely, provides detailed feedback and recommendations, and has a great handle on a wide number of concepts and technologies relating to interactive marketing and social media.
Michael Dimunation
I had the pleasure of working with Natalie at Benilde-St.Margaret's School throughout much of the last year. Natalie inherited the content management responsibilities for a very large internet and intranet website, with a number of stakeholders and constituents. Natalie's role bridged several skills and departments, including social marketing and communications, web content management, form data collection and reporting, search optimization, account management and permissions, and project maintenance and correspondence. Natalie also assisted with testing and validating a large content management infrastructure update, and played a central role in a complete design update for the primary homepage on the site. Natalie was able to quickly absorb and implement new procedures and processes (many of which were very technical in nature) with little oversight. She is timely, provides detailed feedback and recommendations, and has a great handle on a wide number of concepts and technologies relating to interactive marketing and social media.
Michael Dimunation
I had the pleasure of working with Natalie at Benilde-St.Margaret's School throughout much of the last year. Natalie inherited the content management responsibilities for a very large internet and intranet website, with a number of stakeholders and constituents. Natalie's role bridged several skills and departments, including social marketing and communications, web content management, form data collection and reporting, search optimization, account management and permissions, and project maintenance and correspondence. Natalie also assisted with testing and validating a large content management infrastructure update, and played a central role in a complete design update for the primary homepage on the site. Natalie was able to quickly absorb and implement new procedures and processes (many of which were very technical in nature) with little oversight. She is timely, provides detailed feedback and recommendations, and has a great handle on a wide number of concepts and technologies relating to interactive marketing and social media.
Michael Dimunation
I had the pleasure of working with Natalie at Benilde-St.Margaret's School throughout much of the last year. Natalie inherited the content management responsibilities for a very large internet and intranet website, with a number of stakeholders and constituents. Natalie's role bridged several skills and departments, including social marketing and communications, web content management, form data collection and reporting, search optimization, account management and permissions, and project maintenance and correspondence. Natalie also assisted with testing and validating a large content management infrastructure update, and played a central role in a complete design update for the primary homepage on the site. Natalie was able to quickly absorb and implement new procedures and processes (many of which were very technical in nature) with little oversight. She is timely, provides detailed feedback and recommendations, and has a great handle on a wide number of concepts and technologies relating to interactive marketing and social media.
Credentials
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Analytics Certification
Google Analytics CertifiedNov, 2015- Nov, 2024 -
AdWords Certification
Google AdWords CertifiedApr, 2015- Nov, 2024
Experience
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Theory Z Media
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United States
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Advertising Services
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1 - 100 Employee
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Partner
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Apr 2019 - Present
Theory Z Media is a full service marketing and advertising agency built by a partnership between four of the top media experts in the marketplace. The agency was founded on the premise of offering clients more than "a media buy" and providing employees a place to work that values family life, culture and cooperative success. Theory Z Media is a full service marketing and advertising agency built by a partnership between four of the top media experts in the marketplace. The agency was founded on the premise of offering clients more than "a media buy" and providing employees a place to work that values family life, culture and cooperative success.
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KARE 11
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Digital Ad Operations Manager
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Jun 2017 - Mar 2019
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Bluespire, a GlynnDevins Company
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Aug 2016 - Jun 2017
- Conduct audits on the following: local SEO, SEO, Google Analytics, Google Tag Manager and paid search/display to provide insights and recommendations on how to improve performance. - Develop digital marketing strategies tailored to healthcare and financial clients that include: measurement, SEO, local SEO, paid search, display, video and remarketing strategies. - Build, manage, optimize and report on paid search, display and remarketing campaigns for financial clients. - Provide ongoing training and consulting to marketing team and clients on Google Analytics, Google Tag Manager, paid search, display, video and remarketing. - Develop and implement event tracking, goals, and conversions through Google Tag Manager, Google Analytics and Google AdWords. Show less
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NordicClick
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United States
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Marketing Services
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1 - 100 Employee
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Digital Manager
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Nov 2014 - Aug 2016
Manage and drive client relationships to develop their digital marketing strategies. Work with internal teams and partner vendors to develop cost effective online efforts for an improved online experience including lead generation, lead nurturing and customer retention through the following vehicles: - UX (Usability & A/B Testing) - Website Development - Content Marketing - Email Marketing - Paid Search Management - Search Engine Optimization - Social Media Optimization - Web Analytics Drive implementation of digital strategies for clients through various site audits, analysis, presentations and execution. Build and optimize media campaigns in Google, Bing, LinkedIn, and Facebook. Lead all UX projects at the Agency including: usability testing, A/B testing, and landing page design. Analyze and report on client results and provide actionable data to clients on a regular basis. Develop content strategies that help our clients acquire and retain customers as well as assist with content creation for websites, blogs, email campaigns, case studies, etc. Show less
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Altered Esthetics
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United States
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Fine Art
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1 - 100 Employee
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Press and Communications Director
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May 2014 - May 2016
Create monthly newsletter to promote artists and gallery events. Promote gallery exhibitions through website, newsletter, social media and public relations. Assist with website development and design of new website. Create monthly newsletter to promote artists and gallery events. Promote gallery exhibitions through website, newsletter, social media and public relations. Assist with website development and design of new website.
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Benilde-St. Margaret's School
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United States
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Education Administration Programs
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100 - 200 Employee
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Digital Media Specialist, Contract
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Dec 2013 - Oct 2014
Develop social media plan and presence across all platforms; Instagram, Pinterest, Facebook, Twitter and LinkedIn - Increased Facebook likes by 355, Twitter followers by 400, Instagram followers by 300 Create landing page designs for home page and additional pages of the website Create weekly school newsletter and write all website news articles Build marketing materials such as postcards, brochures, flyers, documents, etc. Develop social media plan and presence across all platforms; Instagram, Pinterest, Facebook, Twitter and LinkedIn - Increased Facebook likes by 355, Twitter followers by 400, Instagram followers by 300 Create landing page designs for home page and additional pages of the website Create weekly school newsletter and write all website news articles Build marketing materials such as postcards, brochures, flyers, documents, etc.
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ResortsandLodges.com
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United States
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Advertising Services
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1 - 100 Employee
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Client Services Account Manager
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Feb 2012 - Jan 2014
●Coordinate multiple calendars and arrange travel for President and 20 direct reports ●Manage Zendesk Support Center for ResortsandLodges.com ●Train employees on Marketing Center, Google Analytics, CRM and CMS systems ●Monitor SEO to ensure high level of traffic to client’s websites ●Consult clients on their marketing and advertising strategies, present new and innovative concepts ●Coordinate multiple calendars and arrange travel for President and 20 direct reports ●Manage Zendesk Support Center for ResortsandLodges.com ●Train employees on Marketing Center, Google Analytics, CRM and CMS systems ●Monitor SEO to ensure high level of traffic to client’s websites ●Consult clients on their marketing and advertising strategies, present new and innovative concepts
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Applebee's Neighborhood Grill + Bar
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United States
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Restaurants
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700 & Above Employee
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Restaurant Server
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May 2009 - Mar 2012
●Provide quality and efficient customer service in a fast-paced environment ●Provide quality and efficient customer service in a fast-paced environment
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Jungle Red Salon Spa Gallery
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Greater Minneapolis-St. Paul Area
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Marketing Coordinator, Internship
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Oct 2011 - Feb 2012
●Create and execute marketing plans to publicize events such as fashion shows, fundraisers, music performances, gallery openings and other community events ●Develop all social media platforms; Facebook, Twitter and LinkedIn ●Network within the community to gain donations, awareness and support of the salon ●Create and execute marketing plans to publicize events such as fashion shows, fundraisers, music performances, gallery openings and other community events ●Develop all social media platforms; Facebook, Twitter and LinkedIn ●Network within the community to gain donations, awareness and support of the salon
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Holiday Inn Hotel & Suites
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Hospitality
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700 & Above Employee
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Activities Advisor
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Jan 2008 - Jun 2009
●Coordinated effective activities for families to enhance their experience at the hotel ●Trained three new staff members using the company’s standards and procedures ●Coordinated effective activities for families to enhance their experience at the hotel ●Trained three new staff members using the company’s standards and procedures
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Education
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2007 - 2011
St. Cloud State University
Bachelor of Arts, Communication Studies -
2004 - 2007
Luck High School
High School
Community
