Jacob Desjarlais

Head Of Content/Marketing Strategy at SEEEN
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Contact Information
us****@****om
(386) 825-5501
Location
Raleigh-Durham-Chapel Hill Area
Languages
  • English -
Skills

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5.0

/5.0
/ Based on 2 ratings
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David Lutz

Jacob is a great addition to any business. He uses his many years of experience to glean insights about products and positioning faster than anyone I have met in this industry. He was great to have on the team because we could cut the time researching competitors in half due to his vast knowledge of the digital marketing. I would love to work with Jacob again and highly recommend him as part of your core team.

Megan Niquette

I have many kind things to say about Jacob but I'll limit myself to the business-related ones since I'm working within a character limit here. Jacob is an amazing manager. Working on his team was not only productive but it was also educational and fun. He really cares about the people he works with and despite being incredibly busy as the VP of Marketing he was always happy to answer any questions I had or listen to my ideas. He handles situations that others might find overwhelming with grace and good humor, and his innovative and creative ideas leave no questions as to why he has excelled in marketing. I hope to be lucky enough to be on a team with him again someday.

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Credentials

  • YouTube Certification
    YouTube
    Jan, 2014
    - Nov, 2024
  • Enterprise Email Certification
    Silverpop, an IBM Company
    Feb, 2013
    - Nov, 2024

Experience

  • SEEEN
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head Of Content/Marketing Strategy
      • 2019 - Present

      At GTChannel, which was acquired by SEEEN in 2019, I directly manage our network and work with our top tier influencers and clients to grow/optimize their channels, boost monetization, increase digital presence and solidify brand identities. I manage digital social strategy and content for clients like Daily Mail, Entrepreneur, TheCHIVE, DangerTV, AFTV, and other media companies. At GTChannel, which was acquired by SEEEN in 2019, I directly manage our network and work with our top tier influencers and clients to grow/optimize their channels, boost monetization, increase digital presence and solidify brand identities. I manage digital social strategy and content for clients like Daily Mail, Entrepreneur, TheCHIVE, DangerTV, AFTV, and other media companies.

  • National MPS Society
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director Of Communications and Marketing
      • Jul 2018 - Jun 2019

      The National MPS Society exists to cure, support, and advocate for MPS and ML. Their mission serves individuals, families, and friends affected by Mucopolysaccharidoses and Mucolipidosis through supporting research, supporting families, and increasing public and professional awareness. I ran all email, marketing, and communications efforts for the small non-profit. The National MPS Society exists to cure, support, and advocate for MPS and ML. Their mission serves individuals, families, and friends affected by Mucopolysaccharidoses and Mucolipidosis through supporting research, supporting families, and increasing public and professional awareness. I ran all email, marketing, and communications efforts for the small non-profit.

  • Young Turks
    • Greater Los Angeles Area
    • Digital Marketing and Content Strategist
      • Jan 2017 - Aug 2018

      I was brought into The Young Turks, the largest online video news and talk network, after Jeffrey Katzenberg’s WndrCo invested $20 million to develop their customer acquisition and CRM strategies. I utilized my deep knowledge of email marketing, newsletters, and CRM, as well as content and social strategies to directly drive an increase in membership. While there I helped launch a daily "News of the Day" style newsletter and an automated 35-message retention and engagement program. I was brought into The Young Turks, the largest online video news and talk network, after Jeffrey Katzenberg’s WndrCo invested $20 million to develop their customer acquisition and CRM strategies. I utilized my deep knowledge of email marketing, newsletters, and CRM, as well as content and social strategies to directly drive an increase in membership. While there I helped launch a daily "News of the Day" style newsletter and an automated 35-message retention and engagement program.

  • Newspapers and Magazines
    • Raleigh-Durham-Chapel Hill Area
    • Editor and Writer
      • Jun 2001 - Jan 2018

      I am a published author and news/magazine writer. Previously I wrote investigative news and lifestyle stories for South Florida’s largest newspapers and magazines from the Village Voice to the Sun Sentinel. I've written two books and have a third in development. My work has been published in Time Magazine, the New York Post, Village Voice, Mashable, Miami Herald, Car and Driver, and lots of other publications. I currently write for Past Gas (the #1 Auto Podcast) and several other podcasts as well as produce and advise podcasts ranging from the Crackpot Podcast, SpeedPod, and more. My focus is helping create longterm growth strategies and monetization efforts. Show less

  • Box Boulevard, Inc.
    • United States
    • Advertising Services
    • Head of Marketing and Co-Founder
      • Dec 2015 - Dec 2017

      I was a founder of Box Blvd, the first white label box subscription company, we worked with major brands and celebrities to provide a unique and highly curated experience delivered monthly to the door of superfans. We worked directly with individuals and brands like Marvel Comics, Adult Swim, Stan Lee, Lou Ferrigno, Cutedose, and many more. Box Blvd is a white label box subscription company that works with major brands and celebrities to deliver highly curated experience to super fans. Show less

  • Machinima/Warner Bros
    • West Hollywood, CA
    • Director Of Optimization and Marketing
      • Jun 2014 - May 2017

      I was recruited to Machinima's Marketing team after a restructuring, major investment, and entry of a new CEO, Chad Gutstein. While there I created an incredible team of social media specialists that grew Machinima's faltering, but large, social media presence from 0.005% engagement rate and 900k followers to a 4% engagement rate and 3 million followers in less than a year. I also managed marketing around content releases and worked directly with brands to create integrated content packages that drove hundreds of millions of impressions and millions of dollars worth of earned media. All of this was in preparation to sell the company to Warner Bros. Show less

  • Studio71, LP
    • Beverly Hills, CA
    • Director of Marketing and Communications
      • Jan 2012 - Jun 2014

      I was brought into Collective Digital Studios, now Studio71, to help develop and launch their quickly growing Multi-Channel Network. While there I developed and conceived marketing strategies that covered several e-commerce sites, a popular video site, and dozens and dozens of clients ranging from YouTube chefs who like to drink to guys who wear spandex and dance wildly to motivate people. I developed enterprise email-marketing, optimization, and CRM systems that covered many sites and clients. Oversaw Salesforce deployment, built social media landing pages, contests, and tabs - as well as created movement for b2b communication outreach and talent notifications to drive business development. Show less

  • Zumba
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Email and Digital Marketing, New Customer Acquisition
      • Mar 2009 - 2012

      Email Marketing with Exact Target and Strong Mail,Brand and Content Management, Campaign implementation, CRM development, HTML coding, XHTML, XML, Wordpress development and management, social strategy. Email Marketing with Exact Target and Strong Mail,Brand and Content Management, Campaign implementation, CRM development, HTML coding, XHTML, XML, Wordpress development and management, social strategy.

  • PETA
    • Non-profit Organizations
    • 300 - 400 Employee
    • Communications and Public Relations Manager
      • Jan 2008 - Mar 2009

      Wrote and distributed press releases and weekly newsletter * Arrange celebrity and expert interviews with media * Email outreach * Media outreach, blogging for youth and music projects * Maintained relations with local and national media, including CNN, MTV and Fox * Conducted research on topics varying from music industry to weather patterns Wrote and distributed press releases and weekly newsletter * Arrange celebrity and expert interviews with media * Email outreach * Media outreach, blogging for youth and music projects * Maintained relations with local and national media, including CNN, MTV and Fox * Conducted research on topics varying from music industry to weather patterns

Education

  • Florida Atlantic University
    Graduate Studies, English, Media
    2000 - 2006
  • Centenary College
    Studio Art
    1999 - 2002

Community

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