Kathy Pell

Data-Driven & Trade Marketing Manager at Topps Tiles
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Derby Area, GB
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Experience

  • Topps Tiles
    • United Kingdom
    • Retail
    • 500 - 600 Employee
    • Data-Driven & Trade Marketing Manager
      • May 2021 - Present

      Management of Trade Marketing: Trade Website (Content, CRO, Development Projects) | New Trade App launch | Trade Campaigns[In addition to the below]

    • Data-Driven Marketing Manager
      • Jan 2018 - May 2021

      Management of Customer Insights and Analytics projects: Regular brand tracking | Quantitative and qualitative research | Econometrics | CRM analytics | Customer Segmentation | Data Science projects including customer predictive churn and VIP loyalty programme [In addition to the below]

    • Direct Marketing Manager
      • Jan 2014 - Jan 2018

      Project management of new loyalty programme from conception to launch | Management of all Direct Marketing (Email, SMS, Mail, Targeted Offers) | Leading the CRM strategy

  • Boots UK
    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Assistant Marketing Manager: Loyalty (Direct Mail)
      • Jul 2012 - Jan 2014

      Planning, creative management, delivery and testing/measurement of highly personalised direct marketing campaigns to Boots Advantage Card holders. Including flagship quarterly mailer (6 million customers), Parenting Club, No7 and Welcome Journey comms.

    • Assistant Marketing Manager: Loyalty (Targeted Offers)
      • Apr 2011 - Jul 2012

  • ATA Recruitment
    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Marketing Executive
      • Sep 2009 - Apr 2011

  • Campus Industries ☞ Student Marketing Experts
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Campus Brand Manager
      • Oct 2008 - Aug 2009

Education

  • Durham University
    BA (Hons), Geography
    2005 - 2008
  • The University of Manchester
    MSc, Marketing
    2008 - 2009
  • Chartered Institute of Marketing
    Awarded Chartered Marketer Status
    -
  • Chartered Institute of Marketing
    Professional Postgraduate Diploma in Marketing (Level 7)
    2013 - 2014
  • Derby High School
    A Levels, Geography (A), Maths (A), Physics (A), General Studies (A), Design Technology AS (A)
    1993 - 2005

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