Assistant Media Planner & Paid Media Analyst

• Jun 2022 - Present

Marketing and Communications Graduate Assistant

• Jul 2021 - Aug 2022

- Developed communications campaign to promote career event to students. Collaborated with partners to publicize event to target audience resulting in over 50 students attending - Redesigned webpages to better reflect brand identity, communicate brand narrative, and meet the needs of visitors - Created new marketing channel for promoting programs internally. Researched specs, created initial designs, set up insertion calendar, and executed inaugural campaign - Created and wrote 2 weekly email newsletters for student audiences and a quarterly email newsletter (MailChimp) for alumni. - Designed over 100 marketing materials to promote a wide variety of programs. Crafted messaging and visuals to meet the needs of different audiences for each piece.

Marketing Operations Intern

• Jun 2021 - Aug 2021

- Provided senior leadership with analysis of weekly performance metrics to demonstrate impact of current marketing campaigns and define changes - Built, scheduled, and executed over 100 promotions for upcoming Data Science Central CPLs and webinars - Set up and executed vendor content blast requests - Provided senior leadership with analysis of weekly performance metrics to demonstrate impact of current marketing campaigns and define changes - Built, scheduled, and executed over 100 promotions for upcoming Data Science Central CPLs and webinars - Set up and executed vendor content blast requests

Student-Athlete Advisory Council

• Sep 2018 - May 2021

The Providence College Student-Athlete Advisory Council (SAAC) is comprised of two representatives from each of Providence College's 19 intercollegiate athletic teams and meets bi-weekly throughout the school year. The members of SAAC act as conduits between the student-athletes and the athletic administration as well as working together to plan and organize many community service and educational initiatives throughout the year. SAAC members are essential leaders that represent their athletic team.

Marketing Intern

• Jun 2020 - Aug 2020

- Collaborated with brand director to analyze social media metrics of Instagram, Twitter, and Facebook to help determine success of a campaign and identify improvement opportunities by seeing which content consumers engaged with most - Interacted with customers online through social media to gain feedback and answer questions - Managed and maintained correspondence with over 200 customers, bars, restaurants, and individual users, through email - Collaborated with brand director to analyze social media metrics of Instagram, Twitter, and Facebook to help determine success of a campaign and identify improvement opportunities by seeing which content consumers engaged with most - Interacted with customers online through social media to gain feedback and answer questions - Managed and maintained correspondence with over 200 customers, bars, restaurants, and individual users, through email

Writing Fellow

• Oct 2018 - May 2020

I provided writing guidance directly to 6 individual students per semester for the duration of their course. I utilized my education and training to guide these students on how to improve their writing skills. I was recommended by my English professor to take on this position. I provided writing guidance directly to 6 individual students per semester for the duration of their course. I utilized my education and training to guide these students on how to improve their writing skills. I was recommended by my English professor to take on this position.

Marketing Intern

• Sep 2019 - Dec 2019

- Advised senior leadership on innovative methods and marketing initiatives to build the brand, many were implemented - Produced vibrant and eye-catching video material aimed at startups and incubators for use in trade shows which resulted in new clients - Managed and posted content to social media platforms to increase engagement and brand awareness - Advised senior leadership on innovative methods and marketing initiatives to build the brand, many were implemented - Produced vibrant and eye-catching video material aimed at startups and incubators for use in trade shows which resulted in new clients - Managed and posted content to social media platforms to increase engagement and brand awareness

Copywriter Intern

• May 2019 - Aug 2019

- Provided research, writing, and editing support for a variety of marketing projects and campaigns, including digital, social and print - Participated in brainstorms and concept meetings with copywriting team to generate fresh and creative ideas for marketing content - Researched subject matter, competitors, industry and target audience to better meet customer needs and enhance travel offerings - Provided research, writing, and editing support for a variety of marketing projects and campaigns, including digital, social and print - Participated in brainstorms and concept meetings with copywriting team to generate fresh and creative ideas for marketing content - Researched subject matter, competitors, industry and target audience to better meet customer needs and enhance travel offerings