Experience

TRIOTT GROUP

• Netherlands
• Machinery Manufacturing
• 1 - 100 Employee

• Manager Marketing & Communicatie a.i.

  • Jul 2022 - Present



RADICALWorks

• Amsterdam, Noord-Holland, Nederland

• Customer Experience

  • Mar 2016 - Present

  Freelance and/or Agency CX concepts and strategies for startups, SMB's and aspiring Entrepreneurs. Going RADICAL means going all in on CX leadership by optimizing customer touchpoints to open a brand up to solid perspectives ; increased revenue, co-creative innovation, relevant alignment, redefined relationships and solid employer branding. Radical aims to leverage customer centricity and create unique value propositions, products, effective processes and the right culture fit to meet and exceed the needs of markets. Feel free to visit the website, drop an email or call +31 (0) 653 77 52 71 Be great. Make fans. Go Radical! Brands and industries served ING | Imperial Tobacco | BAT | Randstad Vedior | RVS | Ernst& Young | Microsoft | MTV | Edelman | Hewlett Packard | Mattel | Porsche | Astellas Pharma | H2O+ Cosmetics | Tobacco | FinTech | Cosmetics | IT | Service Industry | Pharmaceuticals | Consumer Products | Data | Telecom | e.o.



ING

• Netherlands
• Banking
• 700 & Above Employee

• Customer Lead | Innovation Business Development @ ING Innovation Labs

  • Sep 2017 - Mar 2018

  In this role I contributed to defining and validating the proposition for an AI based search engine technology within the ING Innovation Lab. This product is to offer unprecedented possibilities when it comes to leveraging (complex) data sets to get deep customer insights. I was responsible for enrolling and onboarding major SME's in our validation phase and focus on use case and business modelling. In this role I contributed to defining and validating the proposition for an AI based search engine technology within the ING Innovation Lab. This product is to offer unprecedented possibilities when it comes to leveraging (complex) data sets to get deep customer insights. I was responsible for enrolling and onboarding major SME's in our validation phase and focus on use case and business modelling.



corneliatraudtner.com | freelance & interim | start-up | SMB |

• NL/ AT

• CX Strategy & Concept | Marketing & Brand | Business Development | DACH |

  • Apr 2000 - Mar 2016

  Data/AI | Start-Up development and product development for data tool @RevelationTimes powered by MarQuake. Data/AI| Strategy consultant launching a new electronic cigarette @Blu.com Leisure| Start-Up project Manager for sms Platform: proposition, branding , website, partner & account management @Funfinder.nl Recruitment | Launching a new label for mid level marketeers @JobWerkt by SchaalX Energy drink | Go to market strategy and outroll for a BTB energy drink @private label reselling NASA filtered caffeine products. ICT: a.i. Marketing & Sales manager first mobile PIN terminal. Tasks included business development/sales, event strategy and roll-out, and Contact Center lead, strategy and implementation @PinlinQ Agency| Key account management @Photoflyer.nl Electronics | a.i Marketing& Business Development, start-up strategy: focus on brand and market fit, business modelling and exit strategy@ AVinnovations relaunching SieSonic,a Siemens technology. Cosmetics | Freelance digital Marketing Consultant: digital tools, website update, digital customer touchpoint optimization @H2o+Benelux Business Service | Coaching, consulting on marketing/sales topics. Remote support for start-ups and small businesses @2609.Amsterdam for Menra.nl | BestMarine.nl | Hymagarden.nl e.o. Engineering | MarCOM & Business development Consultancy @Alteco Europe, Alteco.nl Events | Business Coaching Marketing & Innovation @ Redondo-events.nl Wellness | Business Coaching Marketing & Innovation @Sevenschools



The Cogle Company

• Advertising Services

• Strategy | Account | Concept

  • Oct 2009 - Oct 2012

  The Cogle Company is a creative digital agency driven to create distinctive digital products and services for brands. We believe experience, not advertising is what creates desired impact. We have developed digital products for brands like Playmobil, MTV Spongebob, Warner Music, Ahold, Porsche, Pampers, Zeelandnet and Hewlett Packard. Portfolio contains: • Mobile Apps • Branded browser for kids • Desktop and mobile app for connecting people (telecom). • GUI/ developers platform for windows touch (and stand alone) enabling an ‘Apple experience on Windows tablets’. • Concept for online learning for kids. • Platform for (expecting) mothers.



SPARQ

• Netherlands
• Staffing and Recruiting
• 100 - 200 Employee

• Product Management | Innovation | Customer Experience Concepts and Consultancy

  • Jun 2006 - May 2007

  Started off in the role as Product Manager and was given responsibility to design and launch a new Hospitality concept Totally Welcome®, my first true CX challenge: revealing customer insights to detect and leverage new business opportunities. The result was a new business line to simultaneously boost existing business units. Objectives: Define the proposition, validate proposition, enroll Enterprises, launch concept internally and externally. Started off in the role as Product Manager and was given responsibility to design and launch a new Hospitality concept Totally Welcome®, my first true CX challenge: revealing customer insights to detect and leverage new business opportunities. The result was a new business line to simultaneously boost existing business units. Objectives: Define the proposition, validate proposition, enroll Enterprises, launch concept internally and externally.



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• Export Consultant German Market

  • Mar 1999 - Jun 2001

  Consultancy Service for Dutch companies aiming to do business in Germany. I was responsible for Business Development and product thus conducted workshops and several informational products to get clients started. Consultancy Service for Dutch companies aiming to do business in Germany. I was responsible for Business Development and product thus conducted workshops and several informational products to get clients started.