Ditte Cramer
VP Growth Marketing at Famly- Claim this Profile
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Danish Native or bilingual proficiency
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English Full professional proficiency
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German Limited working proficiency
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French Elementary proficiency
Topline Score
Bio
Matt Arnerich
Ditte is the greatest example of an 'unlocking' manager I've ever experienced. She knows exactly when to course-correct, when and where to provide support, and when to allow me to run with my ideas. There is no one-size-fits-all unyielding framework of support - instead she quickly picks up where each of her team needs support and provides it for them. Even more importantly, she finds the areas where they are strongest and does whatever is needed to help them fly. Fundamentally, she knows when to step in, and when to get out of the way. She does so completely without ego, or any attempt or even vague interest in taking credit for the work of others. The marketing department at Famly has long been known internally as a high-quality, fast, well-greased machine, that gets shit done. A huge amount of the credit for that goes to Ditte for driving the department with skill, clarity, and most importantly - compassion. Long may that continue.
Aimee van de Schoor
Ditte has played a key role in Duuoo’s early growth. Her broad range of experience and knowledge makes her thrive in a startup environment. While being a strong driver in defining our marketing and growth strategy, she doesn’t shy away from technical implementation either - all with a great sense of quality and attention to detail. Besides being a valuable resource to the team, her positive energy and humour make her a delight to work with. Hope we’ll find ourselves on the same team again some day!
Matt Arnerich
Ditte is the greatest example of an 'unlocking' manager I've ever experienced. She knows exactly when to course-correct, when and where to provide support, and when to allow me to run with my ideas. There is no one-size-fits-all unyielding framework of support - instead she quickly picks up where each of her team needs support and provides it for them. Even more importantly, she finds the areas where they are strongest and does whatever is needed to help them fly. Fundamentally, she knows when to step in, and when to get out of the way. She does so completely without ego, or any attempt or even vague interest in taking credit for the work of others. The marketing department at Famly has long been known internally as a high-quality, fast, well-greased machine, that gets shit done. A huge amount of the credit for that goes to Ditte for driving the department with skill, clarity, and most importantly - compassion. Long may that continue.
Aimee van de Schoor
Ditte has played a key role in Duuoo’s early growth. Her broad range of experience and knowledge makes her thrive in a startup environment. While being a strong driver in defining our marketing and growth strategy, she doesn’t shy away from technical implementation either - all with a great sense of quality and attention to detail. Besides being a valuable resource to the team, her positive energy and humour make her a delight to work with. Hope we’ll find ourselves on the same team again some day!
Matt Arnerich
Ditte is the greatest example of an 'unlocking' manager I've ever experienced. She knows exactly when to course-correct, when and where to provide support, and when to allow me to run with my ideas. There is no one-size-fits-all unyielding framework of support - instead she quickly picks up where each of her team needs support and provides it for them. Even more importantly, she finds the areas where they are strongest and does whatever is needed to help them fly. Fundamentally, she knows when to step in, and when to get out of the way. She does so completely without ego, or any attempt or even vague interest in taking credit for the work of others. The marketing department at Famly has long been known internally as a high-quality, fast, well-greased machine, that gets shit done. A huge amount of the credit for that goes to Ditte for driving the department with skill, clarity, and most importantly - compassion. Long may that continue.
Aimee van de Schoor
Ditte has played a key role in Duuoo’s early growth. Her broad range of experience and knowledge makes her thrive in a startup environment. While being a strong driver in defining our marketing and growth strategy, she doesn’t shy away from technical implementation either - all with a great sense of quality and attention to detail. Besides being a valuable resource to the team, her positive energy and humour make her a delight to work with. Hope we’ll find ourselves on the same team again some day!
Matt Arnerich
Ditte is the greatest example of an 'unlocking' manager I've ever experienced. She knows exactly when to course-correct, when and where to provide support, and when to allow me to run with my ideas. There is no one-size-fits-all unyielding framework of support - instead she quickly picks up where each of her team needs support and provides it for them. Even more importantly, she finds the areas where they are strongest and does whatever is needed to help them fly. Fundamentally, she knows when to step in, and when to get out of the way. She does so completely without ego, or any attempt or even vague interest in taking credit for the work of others. The marketing department at Famly has long been known internally as a high-quality, fast, well-greased machine, that gets shit done. A huge amount of the credit for that goes to Ditte for driving the department with skill, clarity, and most importantly - compassion. Long may that continue.
Aimee van de Schoor
Ditte has played a key role in Duuoo’s early growth. Her broad range of experience and knowledge makes her thrive in a startup environment. While being a strong driver in defining our marketing and growth strategy, she doesn’t shy away from technical implementation either - all with a great sense of quality and attention to detail. Besides being a valuable resource to the team, her positive energy and humour make her a delight to work with. Hope we’ll find ourselves on the same team again some day!
Credentials
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PRINCE2 - Project Management
APMG-InternationalDec, 2011- Nov, 2024 -
Google Advertising Advanced
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Experience
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Famly
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Denmark
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Software Development
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100 - 200 Employee
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VP Growth Marketing
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Mar 2021 - Present
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Head of Marketing & Growth
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Jun 2020 - Mar 2021
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Head of Marketing
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Feb 2019 - Jun 2020
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Duuoo
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Denmark
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Human Resources Services
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Head of Growth Marketing
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Sep 2016 - Jan 2019
- Defining and driving the marketing strategy, setting OKR’s and budget each quarter including allocation of spend. - Communicating the positioning and value propositions of the product offerings ensuring priorities are aligned with the business and market requirements to maximize ROI. - Defining and managing the "brand voice" across all platforms (website, transactional emails, marketing emails, social media, in-person) - Leading the team in developing, implementing and optimizing marketing campaigns across digital (e-mail, SEO, SEM, social, influencer) and non-digital channels (event marketing). Show less
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Founders
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Denmark
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Growth Marketer
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Mar 2016 - Apr 2017
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Maguru
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Denmark
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Technology, Information and Internet
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1 - 100 Employee
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Growth Marketer
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Mar 2016 - Sep 2016
- Content planning, creation and distribution - Marketing automation - Campaign management: planning, execution (media, content), distribution - Content planning, creation and distribution - Marketing automation - Campaign management: planning, execution (media, content), distribution
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Falcon.io
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Denmark
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Technology, Information and Internet
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1 - 100 Employee
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Digital Advertising Executive and Flock Leader
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Oct 2014 - Feb 2016
- Managing, executing and optimizing digital advertising campaigns on all relevant advertising and social platforms - Selecting and managing channel mix in accordance with business goals - Executing, analyzing and evaluating digital acquisition strategy in target markets to ensure business goals - Managing, executing and optimizing landing pages, e-mails and other relevant assets to support digital advertising campaigns - Defining, managing and overseeing projects and campaigns in the digital acquisition strategy; assigning tasks to team members and ensuring deadlines etc. Show less
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Selected Media
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Denmark
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Advertising Services
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1 - 100 Employee
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SEM Specialist
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2012 - Oct 2014
- SEM - Creating and running marketing campaigns primarily via Google AdWords, but also via Facebook, LinkedIn, Open Ad Exchange etc. - SEO – Analyzing and optimizing site content to ensure the correct SEO-tools are made use of - Creating content for different websites and landingpages – production of text and graphical material - Maintaining profiles and creating content for social media - Assisting clients with their marketing strategy and plan - Analyzing data from Google Analytics and Webmaster Tools in order to assure optimal activity on websites - Identifying existing problems on websites and creating solutions for them - Proof reading - Graphic design Show less
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Gammelbys
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Denmark
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Advertising Services
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1 - 100 Employee
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Online Marketing Intern
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2012 - 2012
Working with graphic layout, SEO, web-communication and online marketing. - SEO – Analyzing content with focus on structure, language and communication in general - Performing analyses of data via Google Analytics - Marketing of events and companies - Graphic design and adjustments - Optimizing the agency’s own website and Wordpress blog Working with graphic layout, SEO, web-communication and online marketing. - SEO – Analyzing content with focus on structure, language and communication in general - Performing analyses of data via Google Analytics - Marketing of events and companies - Graphic design and adjustments - Optimizing the agency’s own website and Wordpress blog
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ICT Student Instructor
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May 2009 - Sep 2011
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ASB Sport
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Spectator Sports
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Head of Communications
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Jun 2008 - Feb 2011
Boardmember Boardmember
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Business Viborg
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Denmark
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Non-profit Organization Management
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1 - 100 Employee
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Intern in marketing and communication management
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Aug 2010 - Dec 2010
VER are consultants for entrepeneurs. - Contact to the media and development of press releases, interviews and articles - Contact to businesses in order to develop job positions for them - Production of brochures and different posters - Production of web-texts and graphical layout - Contributed with ideas for optimization of the website - Took part in the planning and marketing of Iværksættermesse and performed different practical tasks during the fair VER are consultants for entrepeneurs. - Contact to the media and development of press releases, interviews and articles - Contact to businesses in order to develop job positions for them - Production of brochures and different posters - Production of web-texts and graphical layout - Contributed with ideas for optimization of the website - Took part in the planning and marketing of Iværksættermesse and performed different practical tasks during the fair
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Education
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2009 - 2011
Aarhus University
Master of Arts - cand. ling. merc., International Marketing Communication and PR -
2006 - 2009
Aarhus University
Bachelor, English and European studies
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