Marcelo Luft
UX Lead at DonerNorth- Claim this Profile
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English Professional working proficiency
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Portuguese Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Maggie Greyson MDes, APF
Marcelo created a beautiful and elegant solution for lonely elders with his Emilia project. It's lovingly made, with materials that are sensitive to the audience, with meaningful shapes at a human scale, and it responds in a surprising and delightful way to basic interactions. His choices reflect his attention to details learned from ethnographic research and a consideration for the human experience in its entirety surrounding its use. I asked him to present his creative process to the students in Interactive Media Management they gained greater appreciation for research, empathy and managed risk taking in the design process. We all love his work and are grateful for his care and generosity of time with us!!
Luís Konrad
Marcelo é um cara obcecado por mobile e tudo o que é novo. Se importa realmente com a experiência e a felicidade dos usuários em qualquer tipo de produto ou serviço. É atento, prestativo e - acima de tudo - engraçado.
Maggie Greyson MDes, APF
Marcelo created a beautiful and elegant solution for lonely elders with his Emilia project. It's lovingly made, with materials that are sensitive to the audience, with meaningful shapes at a human scale, and it responds in a surprising and delightful way to basic interactions. His choices reflect his attention to details learned from ethnographic research and a consideration for the human experience in its entirety surrounding its use. I asked him to present his creative process to the students in Interactive Media Management they gained greater appreciation for research, empathy and managed risk taking in the design process. We all love his work and are grateful for his care and generosity of time with us!!
Luís Konrad
Marcelo é um cara obcecado por mobile e tudo o que é novo. Se importa realmente com a experiência e a felicidade dos usuários em qualquer tipo de produto ou serviço. É atento, prestativo e - acima de tudo - engraçado.
Maggie Greyson MDes, APF
Marcelo created a beautiful and elegant solution for lonely elders with his Emilia project. It's lovingly made, with materials that are sensitive to the audience, with meaningful shapes at a human scale, and it responds in a surprising and delightful way to basic interactions. His choices reflect his attention to details learned from ethnographic research and a consideration for the human experience in its entirety surrounding its use. I asked him to present his creative process to the students in Interactive Media Management they gained greater appreciation for research, empathy and managed risk taking in the design process. We all love his work and are grateful for his care and generosity of time with us!!
Luís Konrad
Marcelo é um cara obcecado por mobile e tudo o que é novo. Se importa realmente com a experiência e a felicidade dos usuários em qualquer tipo de produto ou serviço. É atento, prestativo e - acima de tudo - engraçado.
Maggie Greyson MDes, APF
Marcelo created a beautiful and elegant solution for lonely elders with his Emilia project. It's lovingly made, with materials that are sensitive to the audience, with meaningful shapes at a human scale, and it responds in a surprising and delightful way to basic interactions. His choices reflect his attention to details learned from ethnographic research and a consideration for the human experience in its entirety surrounding its use. I asked him to present his creative process to the students in Interactive Media Management they gained greater appreciation for research, empathy and managed risk taking in the design process. We all love his work and are grateful for his care and generosity of time with us!!
Luís Konrad
Marcelo é um cara obcecado por mobile e tudo o que é novo. Se importa realmente com a experiência e a felicidade dos usuários em qualquer tipo de produto ou serviço. É atento, prestativo e - acima de tudo - engraçado.
Experience
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DonerNorth
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Canada
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Advertising Services
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1 - 100 Employee
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UX Lead
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Jul 2017 - Present
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OCAD University
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Canada
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Higher Education
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500 - 600 Employee
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UX Designer | Research Assistant
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Jul 2016 - Jul 2017
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UX Designer
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Mar 2014 - Jun 2017
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Impossible Things Co.
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Canada
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IT Services and IT Consulting
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UX Designer
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Mar 2016 - Nov 2016
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DM9Sul
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Brazil
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Advertising Services
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1 - 100 Employee
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UX Designer
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Mar 2013 - Mar 2014
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Terra
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Brazil
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Information Services
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400 - 500 Employee
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UX Designer
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Jul 2012 - Dec 2012
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RED
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Brazil
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Technology, Information and Internet
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100 - 200 Employee
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Information Architect
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Oct 2010 - Jun 2012
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Pmweb
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Brazil
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Technology, Information and Internet
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200 - 300 Employee
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SEO Analyst
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Jan 2010 - Oct 2010
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Monetize Inteligência em Marketing Digital
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Technology, Information and Internet
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1 - 100 Employee
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Information Architect and SEO Analyst Intern
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Jul 2009 - Dec 2009
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Education
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2015 - 2017
OCAD University
Master’s Degree, Master of Design (MDes) -
2007 - 2009
Unisinos
Bachelor’s Degree, Digital Comunication , Marketing Online -
2005 - 2007
Centro Universitário Feevale
Computer Science, Computer Systems Networking and Telecommunications -
2009 - 2009
Perestroika
Information Architecture
Community
