Mats Nevelius

Senior VP Sales and Marketing at Lofoten Arctic Water AS
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Contact Information
us****@****om
(386) 825-5501
Location
Oslo, Oslo, Norway, NO
Languages
  • Swedish Native or bilingual proficiency
  • Norwegian Full professional proficiency
  • English Full professional proficiency
  • German Elementary proficiency

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5.0

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Jonathan Santaub

Mats is a great guy to have on your team. He has a solid "can do" approach and can be trusted to get things done and delivered, no matter the level of difficulty. He is a very structured and organised individual who is able to focus on the right tasks and activities that are needed to get the deal done. A good strategic thinker with the ability get the deal over the line when it matters, he is well liked by his customers and prospects and is able to communicate easily and readily at all levels within an organisation. Mats also ran his own business for a few years and this experience shows when it comes to running his own area. Finally, he is also an enthusiastic and infectiously energetic person to have around and brings a sense of fun to the day, while remaining focused on the business priorities when it counts. I would have no hesitation in recommending Mats for a senior sales or management position in any organisation - he would definitely be in mine.

John Svee

Jeg har altid opplevd Mats som en positiv person som ser løsninger og ikke problemer. Som markedsleder jobbet jeg ofte med Mats for å lage kampanjer og samarbeidene med Mats ble for oss de mest suksess rike kampanjene vi hadde. De som får gleden av å samarbeide med Mats er heldige og jeg håper jeg får gleden av å kunne gjøre foretninger med han igjen.

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Experience

    • Norway
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior VP Sales and Marketing
      • Sep 2018 - Present

      Lofoten Arctic Water is a premium brand of bottled arctic water from nature’s paradise, the Lofoten Islands in the north of Norway. In Gravdal, Lofoten we bottle and sell our award-winning water from our bottling plant. We have been tapping our water in glass bottles since 2018. And in the autumn of 2020, Lofoten Arctic water will be the only manufacturer of water in aluminum bottles in the Nordic region. Our sales office is in Oslo. The bottling plant is state-of-the-art and has the capacity to fill 1,500 bottles per hour. Our supplier of machines is Framax, they are a leading company in the production of complete “Turn Key” production lines for the bottling and packaging industry. In the autumn of 2020, the plant has undergone a major restructuring, to accommodate our new Alumi-Tek® bottles. As of October 2020, Lofoten Arctic Water is the only manufacturer that can bottle Alumi-Tek® bottles in Europe. Lofoten Arctic Water gives you an experience of quality, freshness and purity from the Arctic. You can now get the same experience as the local inhabitants of Lofoten have been enjoying for 1000s of years. Taste awards Silver, Best Taste, Natural Sparkling Water @ FineWater Bled 2021 Best Natural Still Water @ Zenith Global Water Awards 2020 Best Natural Sparkling Water @ Zenith Global Water Awards 2020 Silver, Best taste, Natural Sparkling water @FineWater Sweden 2019 Awarded France's Gourmet Water 2019 @ AVPA France 2019 Design awards Best in Can @Zenith Global Water Awards 2021 Best Aluminium Design @ FineWater Bled 2021 SIlver, Best Bottle Design, Water @ Pentawards 2020 Best Cap/Clouser @ Zenith Global Water Awards 2019 Website http://www.lofoten-water.com Show less

    • Norway
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Sales Manager B2B Europe
      • Dec 2017 - Aug 2018

      Airthings’ mission is to ensure that people around the world take control of their air quality through simple, affordable and accurate technology solutions – making radon and air quality detectors as common as smoke detectors. Website https://www.airthings.com/ Airthings’ mission is to ensure that people around the world take control of their air quality through simple, affordable and accurate technology solutions – making radon and air quality detectors as common as smoke detectors. Website https://www.airthings.com/

    • Norway
    • Sporting Goods
    • 1 - 100 Employee
    • Global Sales, Partner and Business Development Manager
      • Jan 2016 - Nov 2017

      Global Sales, Partner and Business Development Manager • Global responsible for sales of Rottefella’s sporting goods. • Develop and built the relationship and business with existing partners and bring in new partners. • Establish Rottefella’s business in China from now and towards the Olympic Game 2022. • Develop new products and product categories • Focus Countries for the core business are Norway, Sweden, Finland, Russia, North America and Central Europe. • Focus Retailer Chains are XXL, Stadium, Gresvig, Intersport, REI and more • Focus distributors are BackCountry in Sweden, Normark in Finland and the partners companies in Central Europe and North America For 90 years, Rottefella bindings have made skiers have fun and go faster. http://www.rottefella.com/ Show less

    • Taiwan
    • Computer Hardware Manufacturing
    • 700 & Above Employee
    • Regional Sales Manager (Nordic)
      • Mar 2014 - Dec 2015

      Regional Sales Manager in the Nordic and Baltic area. • Responsible for establish and drive the sales and marketing and channel management of all hardware that can use a SIM-card and that are of interest by the Operators to the Nordic and Baltic area (SmartPhone, Tablet, Notebooks / LapTop, Routers and more) • Focus Operator customers are Telenor (Nordic and globally), Tele 2, Telia Sonera (Netcom) and Hi3G. • Focus Retailers are Expert (Now Power), Phone House, MediaMarkt, Komplett • Focus distributers are Ingram Micro, Brightstar, Also http://www.asus.com/Tablets_Mobile/ http://www.asus.com Show less

  • Frydaze AS
    • Oslo Area, Norway
    • Co-Founder of Frydaze and VP Sales and Marketing
      • Mar 2011 - Mar 2014

      Own start up company Frydaze was founded by Kenneth Hauge and me in March 2011. Frydaze specialist on online 1:1 decoration of devices cases. Your photo on your phone or tablet Developed and set up a WEBshop - based on the WordPress plateform were all the sale of customer designed cases for mobilephones and tablets was created and ordered directly by the consumer. Establashed and run our own production facility in China were all our products was produced and shipped from. Sourcing of accessories in China for sale directly to chains and consumers Landed contracts with retailers like Dollar General, Walmart.com and more for instore sales of Frydaze giftcards. Sold in our WebShop solution to partners and integreted it on their sites. Worked with Newsletters in MailChimp and APSIS solutions. Frydaze supported 200+ devices with clip on hard plastic cases. Including brand and model from Apple, LG, Blackberry, Samsung, HTC, Kindle, Sony and more You design it, we make and ship it Globally!!! Get Personal Get Frydalized YOUR photo on your MOBILE or TABLET Show less

    • Norway
    • Consumer Electronics
    • 1 - 100 Employee
    • Sales and Marketing Director from June 2007- March2011
      • Jun 2007 - Mar 2011

      Responsible for the sales and marketing activities and our sales and marketing personal. Three based in the USA, three based in Norway and one in China. We used a Visma - CRM solution to follow up our sales and projects. Design and production of customized cases for devices, like mobilephones, USB Modems, Gaming devices, Headsets (ScullCandy) and more (covers, Silicon cases and more). Main focus was volume sales to vendors and operators globally (Biggest markets was the EU and Latin America). We did everything from single colored cases to Hello Kitty Licensed branded cases. (1K-80K) Developing Imagewares WEB shop solution. Both our own Webshop and partner sites (Whitelable site that was integrated on our partners sites) Sell in of Imageware software solution and integrated this to partners sites with partners as, Vodafone global, HTC Europe, Samsung UK, Telenor Norway and Netcom Norway Sourcing of products in China for sales B2B and B2C Responsible for all sales in North and South America, EMEA and APAC. Show less

    • Japan
    • Telecommunications
    • 700 & Above Employee
    • National Account Manager and Branch Office Manager, Norway
      • Oct 2001 - Feb 2007

      Sony Ericsson where established October 2001 and started selling Mobile phones and accessory. I was Branch office Manager Norway and Sales and Marketing responsible for the Norwegian market Main sales responsible for the operators (MNVOs) Telenor (Norway and globally), Tele 2, Ventelo Retailers Elkjøp (Nordic), Lefdal, Klart Svar, SIBA, Ventelo, Distributors 20:20 and Brightpoint and more. During my time at Sony Ericsson we went from a new supplier to number one in the Norwegian market both in volume and revenue. Marketing wise the Sony Ericsson brand, went from 0 to 97% brand awareness. Show less

    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Product Marketing Manager
      • Mar 1999 - Oct 2001

      Product Marketing Manager (May2000-Oct2001) Responsible for Product launches of Ericsson Mobilephones and accessories. • Sell in presentations and courses with / for our distributors, RetailChains and Operators • Pressreleases, pressevents and media contact. Customer Serivice Manager (March1999-May2000) • Responsible for Ericssons service network in Norway, including 2 direct reporting Ericsson employes and our 20 service partners and the Call Center Product Marketing Manager (May2000-Oct2001) Responsible for Product launches of Ericsson Mobilephones and accessories. • Sell in presentations and courses with / for our distributors, RetailChains and Operators • Pressreleases, pressevents and media contact. Customer Serivice Manager (March1999-May2000) • Responsible for Ericssons service network in Norway, including 2 direct reporting Ericsson employes and our 20 service partners and the Call Center

    • Entertainment
    • 100 - 200 Employee
    • Key Account Manager
      • Sep 1997 - Mar 1999

      Responsible for the mayor catalog customers. Worked hard on the transfer from VHS to DVD Responsible for the mayor catalog customers. Worked hard on the transfer from VHS to DVD

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Customer service Supervisor
      • Mar 1994 - Sep 1997

      Customer service call center supervisor for 8 agents. Customer service call center supervisor for 8 agents.

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Department responsible.
      • Jan 1990 - Mar 1994

      Responsible for the department Posters and frames Responsible for the department Posters and frames

Education

  • BI Norwegian Business School
    1995 - 1996
  • Næringsakademiet
    EDB-Markedsøkonom
    1992 - 1993
  • Tumba Gymnasium
    Gymnasieingenjør, Maskinteknisk gren
    1984 - 1987

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