Experience

Cellerant Consulting Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Chief Operating Officer

  • Apr 2016 - Present

  Founded and led by CEO Dr. Lou Shuman, DMD, CAGS Cellerant provides strategic dental market insights, clinical expertise, implementation resources and support to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, product development, continuing education program development and CE sponsorship, strategic branding and marketing, online marketing, lead generation and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice, Dr. Shuman guides clients to develop offerings that connect with and engage dental customers on a relationship level that provides sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic partner companies to provide a menu of services from one easily accessible network. Learn more about Cellerant at www.cellerantconsulting.com Show less



LightForce

• United States
• Medical Device
• 200 - 300 Employee

• Orthodontic Marketing Specialist

  • Nov 2019 - Jul 2020

  LightForce Orthodontics Inc. has created the world’s first fully customized 3D printed orthodontic bracket system. With LightForce, the 50-year-old orthodontic treatment paradigm of standard bracket prescriptions is replaced by 100% patient specific prescriptions and anatomically individualized braces. Combining precise digital case planning and advanced additive manufacturing technology, LightForce provides orthodontists with unprecedented control to overcome the most challenging clinical situations, enhance treatment efficiency, and deliver predictable case results for patients. Founded and led by orthodontists, we have a deep understanding of the community, and are committed to providing technology that unleashes the clinical creativity of our profession. Show less

• Vice President Marketing

  • May 2016 - Nov 2019



Propel Orthodontics

• United States
• Medical Device
• 1 - 100 Employee

• Vice President of Marketing

  • May 2015 - Mar 2016



Dentsply Sirona

• Medical Device
• 700 & Above Employee

• Director of Marketing

  • Jan 2009 - May 2015

  Develop an annual marketing plan in support of organizational strategy and objectives. Works with Sales to develop and implement marketing tactics which support achievement of the division’s annual sales and profitability objectives. Leads Product Managment team in concert with R&D to develop a market driven R&D portfolio. This includes voice of the customer, product line planning, category analysis, and partnering/acquisition strategy development. Develop an annual marketing plan in support of organizational strategy and objectives. Works with Sales to develop and implement marketing tactics which support achievement of the division’s annual sales and profitability objectives. Leads Product Managment team in concert with R&D to develop a market driven R&D portfolio. This includes voice of the customer, product line planning, category analysis, and partnering/acquisition strategy development.



Medical Action Industries

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Sr. Director of Planning and Business Development

  • Apr 2006 - Dec 2008

  Led the annual business planning process, evaluation of new product and market opportunities, development of strategic partnerships, and acquisition due diligence and integration.Drove key due diligence and integration activities for deals of $40M and $100M in 2006.

• Director of Marketing

  • Oct 2001 - Apr 2006

  Developed and managed the marketing function within a rapidly growing medical device company. Improved Medical Action’s marketing capabilities by introducing professional marketing practices including planning, forecasting, pricing and budgeting. During tenure realized sales growth from $80M to over $150M through a combination of acquisitions and organic growth initiatives.