Experience

In2 the tribe

• France
• Marketing Services
• 1 - 100 Employee

• Co-Founder

  • Jul 2022 - Present

  In2 the tribe is an expertise of more than 15 years in : Strategic marketing / Operational marketing / Content creation / Events.... >>STRATEGIC MARKETING -Development of tailor-made marketing plans -Market research -Analysis and strategic recommendations -Sales development -Communication plan >>OPERATIONAL MARKETING Implementation and management of specific campaigns, creation of media and digital support CREATION OF CONTENT AND PROMOTIONAL SUPPORT -Writing of articles, interviews, newsletters, white papers -Creation of flyers, brochures -Video: interview, case study, mini product clip... DIGITAL SUPPORT -Website -Social network management -Community development ... >> EVENTS EVENT COORDINATION - Corporate or customer events: choice of location, search for service providers, etc. - Promotional campaign before, during and after the event - Content creation: programme proposal, search for speakers, etc. SUPPORT FOR PARTICIPATION IN TRADE FAIRS - Upstream preparation: Stand, logistics, communication - Running the stand and coaching the sales team - Creation of an animation programme - Follow-up of leads: qualification and follow-up recommendations - Corporate or customer events: choice of location, search for service providers, etc. - Promotional campaign before, during and after the event - Content creation: programme proposal, search for speakers, etc. Show less



656 Editions

• France
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2013 - Jul 2022

  MARKETING STRATEGY Operational management and execution of the marketing plan for C!Print Lyon, CTCO Lyon, C!Print Madrid, Premium Sourcing Paris and the C!Print Sourcing Platform - Establishment and monitoring of planning - Budget management - Creation and monitoring of strategic partnerships - PR follow-up COMMUNICATION - Design of communication tools and sales supports in collaboration with the graphic studio: creation of briefs, project follow-up >> Analysis of results, reporting and recommendations BUSINESS DEVELOPMENT - Sales support - Search for new development opportunities: new markets / new visitor profiles - Database development with the CRM tool (Salesforce) PROJECT MANAGEMENT - Management and follow-up of internal event projects Example: Product personalisation workshops at C!Print Lyon and C!Print Madrid (15 technical partners / 5 product sponsors / Follow-up of the integration of an online customisation solution (Web-to-print) dedicated to the workshop) MANAGEMENT : - Management of the Operational Marketing team: 5 people Show less



ITESOFT

• France
• Software Development
• 100 - 200 Employee

• Marketing Project Manager

  • Dec 2010 - May 2013

  MARKETING STRATEGY Operational management and execution of the marketing plan - Establishment and follow-up of the planning process - Budget management - Content production - Creation of partnerships, research of new communication supports... - Implementation and follow-up of telemarketing campaigns EVENTS AND COMMUNICATION - Organisation of events: Webinars / Fairs (Documation) /... - Design of sales support materials in collaboration with the graphics studio (sales brochures, e-mailings, etc.): creation of briefs, project follow-up - Management of e-mailing campaigns from the Emailvision platform >> Analysis of results, reports and recommendations LEADS GENERATION Monitoring the achievement of objectives and follow-up with the sales team - Identification and prospecting of commercial targets - Contact with detected leads (CFO & CIO) - Follow-up of accounts through lead nurturing actions. - Management and enrichment of databases with the CRM tool (SalesLogix) Show less



Orange Business

• France
• IT Services and IT Consulting
• 700 & Above Employee

• Internal and Managerial Communication Coordinator

  • Aug 2009 - Jul 2010

  EVENTS AND COMMUNICATION - Creation of new communication tools (newsletters, flash info, posters...) - Animation of the editorial committee, production of articles and interviews, updating of the intranet site. - Animation of the agency: sales trophies, seminars, debates, team building operations. EVENTS AND COMMUNICATION - Creation of new communication tools (newsletters, flash info, posters...) - Animation of the editorial committee, production of articles and interviews, updating of the intranet site. - Animation of the agency: sales trophies, seminars, debates, team building operations.



656 Editions

• France
• Advertising Services
• 1 - 100 Employee

• Communication and Marketing Coordinator

  • Sep 2007 - Jun 2009

  Creation and organisation of communication campaigns for the launch of the "Communiquez textile" trade show dedicated to promotional gift and garment: - Creation of e-mailing campaigns - Assistance in the creation of advertisements - Press relations - Development of partnerships - Internet referencing - Commercial support Creation and organisation of communication campaigns for the launch of the "Communiquez textile" trade show dedicated to promotional gift and garment: - Creation of e-mailing campaigns - Assistance in the creation of advertisements - Press relations - Development of partnerships - Internet referencing - Commercial support



IMD- Institut de Marketing et Développement

• Pescara, Italy

• Marketing and Sales Assistant

  • Jul 2006 - Aug 2006

  Organiser of the Italia! event / Italian lifestyle fair Objective of the trade show : - To promote Italian production and controlled denominations of origin, - To encourage services for the import and marketing of these products in France, - To develop the notoriety of Italian products Missions done as a Marketing and Sales Assistant : - PR follow-up and elaboration of the Press Book - Commercial prospecting - Creation and follow-up of mailing campaigns Organiser of the Italia! event / Italian lifestyle fair Objective of the trade show : - To promote Italian production and controlled denominations of origin, - To encourage services for the import and marketing of these products in France, - To develop the notoriety of Italian products Missions done as a Marketing and Sales Assistant : - PR follow-up and elaboration of the Press Book - Commercial prospecting - Creation and follow-up of mailing campaigns