Experience

PUR-FORM
• United States
• Wellness and Fitness Services
• 1 - 100 Employee
• Creative and Media Director

  • Jun 2018 - Present

Fedderman Group
• United States
• Advertising Services
• Owner, CEO

  • Jun 2018 - Present


Shane Fedderman Consulting

• Principal

  • Jun 2001 - Present

  Owner & Principal Design, marketing and creative experience includes: wellness, personal growth, healthcare, biotech, beauty, LGBT, entertainment and non-profit. -Highly specialized expertise within the healthcare sectors: regenerative medicine & stem cells, orthopedics, aesthetics & plastics, cosmetic & medical dermatology, pulmonology & sleep medicine, HIV/AIDS, surgery/OR -Strong experience working with small and large businesses on branding, integrated marketing strategy & campaigns, developing company culture, compelling brand story-telling, video content development, effective web & social marketing, influencer marketing, PR, medical practice management, business development -Track record of consistent medical practice growth, provider recruiting and on-boarding, streamlining service lines and expanding into new specialty and luxury health markets -Design thinker with a methodical approach, overarching eye and motivational leadership style -Multiple successful engagements consulting on patient experience across all channel types -Designed and implemented custom workflow systems resulting in minimized staff time and maximized coding accuracy for several physician practices -Consulted on the implementation of EMR for several practices going "paperless" -Consulted with several DME providers on CMS guidelines for PAP/RAD therapy to ensure adherence to guidelines and maximize reimbursements -Developed and implemented digital ad campaigns for technology start-ups including Curbstand, Inc. -Consulted for $800 million company, Resmed,Inc., on EMR interface programming, design and statutory requirements for their upcoming release of UI software -Created and maintained a profitable and fun traveling cosmetic injection event -Consulted for several Bio-Tech companies on B2B physician marketing strategy and design, as well as value-added marketing programs for end-user licensing/use Show less



Professionals United for Parkland

• United States
• Mental Health Care

• Founding Board Member

  • Feb 2018 - Present

  Founding Member of the Board Founding Member of the Board



SFED Designs

• United States
• Design Services
• 1 - 100 Employee

• Founder, Designer

  • Feb 2018 - Present

  Retail and Novelty Apparel Creative Designs for Modern Humans Retail and Novelty Apparel Creative Designs for Modern Humans



The Blackson Group

• United States
• 1 - 100 Employee

• Director of Marketing

  • Sep 2017 - Dec 2017

  Senior Management/Director "Kute Blackson is a leading visionary in the field of personal development. His work is remarkable, powerful, and will transform your life. [His book] 'You. Are. The. One.' is a must read for all.” —Larry King, Emmy and Peabody winning talk show host "Kute Blackson is a bold voice and leader for the new generation of seekers. His book 'You. Are. The. One.' is a unique message that will inspire you to fulfill your full potential and create the life you want.” —Jack Canfield, Coauthor of The Success Principles and the #1 New York Times best selling Chicken Soup for the Soul series Show less



The Roxbury Institute

• United States
• Medical Practices
• 1 - 100 Employee

• Director of Marketing & Patient Experience

  • Jun 2016 - Mar 2017

  Senior Management The Roxbury Institute is a first-of-its-kind facility combining the world leaders in cosmetic dermatology, plastics, surgical and non-surgical facial and body contouring, lipedema treatment and liposculpture, anti-aging and regenerative medicine, and stem-cell research -- all in one stunning facility in the heart of Beverly Hills. The institute was founded by Celebrity Plastic Surgeons of Beverly Hills reality star, David Amron MD. Known as the "guru of liposuction," Dr. Amron founded the institute in October of 2015 to bring together world super-specialists under one roof to provide an unrivalved patient experience and custom comprehensive treatment plans designed specific to each case - but created to achieve whatever aesthetic facial, body, lifestyle, or wellness goals each unique case may have. - Company of > 25 empl, 7 dir reports, direction of outside PR, web and creative teams, and senior advisory roles on all outward facing concepts -Responsible for creating a 5-star brand experience and unifying its voice across multiple profit centers including surgical center, cosmetic & medical dermatology, plastic surgery and regenerative medicine - Launched first company website and restructured all existing web & social channels, increasing quality control, brand awareness, and solid leads - Responsible for management and development of all patient-facing staff, patient issues and reputation management - Lead a company culture change, providing better tools and empowerment to talent as well as structure and accountability, while encouraging pride, passion and excellence in one’s work Show less



OrthoRegen/Pacific Prolotherapy & Medical Wellness Center

• General Manager

  • Feb 2015 - May 2016

  Senior Management OrthoRegen, formerly known as Pacific Prolotherapy & Medical Wellness Center, was founded by Peter A. Fields, MD,DC -- a leading expert on Regenerative Orthopedics: Prolotherapy, Platelet Rich Plasma and Autologous Stem Cell Transplant. A highly specialized and experienced educator on the subject, Dr. Fields has repeatedly been associated with The Hackett Hemwall Foundation, and The American Academy of Anti Aging Medicine. As the General Manager, Shane worked closely with Dr. Fields on refining the practice's marketing efforts, increasing profitable service lines and developing a more specialized luxury patient experience. This resulted in a 30% increase in revenue within 6-months, and 40% within a year. Responsibilities included: scaling up the practice, administrative/nursing/physician assistant staffing; HR, payroll, and all contract/financial negotiations; comprehensive financial and demographic reporting with strategic planning/application; conflict resolution; development/management of educational program revenue streams, strategic partnerships, and distilling/ensuring a cohesive brand voice across all touch-points. Show less



Impulse Group United

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Jan 2014 - Jan 2015

  Senior Management/Officer Board Oversaw all marketing, communications, and public relations of the group including the website, social media, events-marketing, marketing analytics, creative team, fully integrated campaigns including: OOH, print, earned and bought media, strategic partnerships, media and press relations, and refining strategic demographic targeting. Launched a more engaging version of the international website, including a collection of the group's ever-growing content: an immortal blog called "ThePulse." Responsibilities included: Establish and maintain effective working relationships with local officials, influencers in the community, and media representatives, and other possible marketing outlets. Collaborate with other agencies in support of projects consistent with the mission of this group. Create and implement an annual PR/Marketing Strategic Plan including organization focus and objectives and goals and strategies: Communications: Newsletter, Press Releases and Media Kits; Media: Website, social media, press mentions, etc.; Events: All event marketing before, during and after events; Media Campaigns including print advertisements, online, social media. Show less



Tower Sleep Medicine

• United States
• Medical Practices

• Director of Patient Services

  • Aug 2010 - Oct 2014

  Management/Coordination -Collaborated with medical staff on workflows designed to streamline administration, lower supply overhead, increase track-ability of care, increase patient standard of care, increase daily volume, and ensure adherence to various regulatory standards. -Training, Managing, and often performing: preauthorization, scheduling, coding and billing of all diagnostic sleep testing. This included working denials. -Developed and managed an in-house DME, and other non-traditional business arrangements to increase revenue and access to specialty care/items for patients. This included setup, management and functioning of Brightree (DME e-billing software), working denials, etc. -Managed the flow of patients and the administrative portion of their care for a high-volume multi-physician specialty practice and diagnostic facility including more than 800 tests per year. Including case management to increase follow-up visits and thus adherence to therapy. -Reported quarterly on sales, referral sources, testing code trends, and revenue to better track testing/payment trends and make better decisions on where resources needed to be focused. -Advised physicians, staff and patients on evolving insurance guidelines for sleep testing and therapy including private pay and government programs. ie) Medicare, Blue Cross, SAG/AFTRA, etc. -Branded the clinical research website “TowerTrials.com” for the Southern California Institute for Pulmonary Diseases. -Conceptualized and negotiated a sleep enhancement program with the Four Seasons Beverly Hills called, "Suite Sleep." Show less



Private practices throughout the Beverly Hills area

• Medical Assistant/Certified Phlebotomy Technician I

  • Mar 2008 - Aug 2010

  -Organized, promoted and hosted several Botox/Filler parties for Joseph Broujerdi, MD & Tracie Souve, RN -Front/Back office medical assistant for Beverly Hills physicians including Martin Gordon, MD; Heidi Wu, MD and C. Andrew Schroeder, MD. -Managed the scheduling, case management, billing and treatment for all patients of mid-sized medical practices. -Worked with medical staff on concierge medicine business practices, and client expectation management. -Collaborated with various outside provider environments ensuring efficient communication and transfer of patients. Show less