Lee Frankl
Director of Advertising at Perry Street Software (SCRUFF & Jack'd)- Claim this Profile
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Bio
Jennifer Engelson
Lee has an exceptional ability to quickly and meaningfully connect with people from all backgrounds and walks of life, making him a highly effective communicator, marketer, and stand-up colleague. Lee’s strategic thinking and deliberate, thoughtful approach to his work laid the foundation for the Hampshire Council of Governments to build new, unique partnerships and engage audiences who hadn’t seen the organization’s work as relevant previously. I have tremendous respect for Lee's commitment to acting with integrity and transparency - he will always act according to his ethics.
Edward Ferrara
Lee Frankl has undoubtedly been one of the most influential figures in my professional life. In my time working with him, he has been a professional mentor, collaborator and generally a shrewd and hilarious co-worker. As the Hampshire Council of Governments’ Deputy Director, Lee was tasked with a litany of marketing challenges that had gone unattended for years. He brought an unprecedented level of marketing, sales and PR experience to an organization that sorely needed it, laboring to turn the Council into an-outward facing body. Along the way, Lee has consistently strived to operate at the highest level of integrity; he stresses responsibility and self-ownership. His commitments to business ethics, co-workers and clients make him an ideal leader and an asset to any team.
Jennifer Engelson
Lee has an exceptional ability to quickly and meaningfully connect with people from all backgrounds and walks of life, making him a highly effective communicator, marketer, and stand-up colleague. Lee’s strategic thinking and deliberate, thoughtful approach to his work laid the foundation for the Hampshire Council of Governments to build new, unique partnerships and engage audiences who hadn’t seen the organization’s work as relevant previously. I have tremendous respect for Lee's commitment to acting with integrity and transparency - he will always act according to his ethics.
Edward Ferrara
Lee Frankl has undoubtedly been one of the most influential figures in my professional life. In my time working with him, he has been a professional mentor, collaborator and generally a shrewd and hilarious co-worker. As the Hampshire Council of Governments’ Deputy Director, Lee was tasked with a litany of marketing challenges that had gone unattended for years. He brought an unprecedented level of marketing, sales and PR experience to an organization that sorely needed it, laboring to turn the Council into an-outward facing body. Along the way, Lee has consistently strived to operate at the highest level of integrity; he stresses responsibility and self-ownership. His commitments to business ethics, co-workers and clients make him an ideal leader and an asset to any team.
Jennifer Engelson
Lee has an exceptional ability to quickly and meaningfully connect with people from all backgrounds and walks of life, making him a highly effective communicator, marketer, and stand-up colleague. Lee’s strategic thinking and deliberate, thoughtful approach to his work laid the foundation for the Hampshire Council of Governments to build new, unique partnerships and engage audiences who hadn’t seen the organization’s work as relevant previously. I have tremendous respect for Lee's commitment to acting with integrity and transparency - he will always act according to his ethics.
Edward Ferrara
Lee Frankl has undoubtedly been one of the most influential figures in my professional life. In my time working with him, he has been a professional mentor, collaborator and generally a shrewd and hilarious co-worker. As the Hampshire Council of Governments’ Deputy Director, Lee was tasked with a litany of marketing challenges that had gone unattended for years. He brought an unprecedented level of marketing, sales and PR experience to an organization that sorely needed it, laboring to turn the Council into an-outward facing body. Along the way, Lee has consistently strived to operate at the highest level of integrity; he stresses responsibility and self-ownership. His commitments to business ethics, co-workers and clients make him an ideal leader and an asset to any team.
Jennifer Engelson
Lee has an exceptional ability to quickly and meaningfully connect with people from all backgrounds and walks of life, making him a highly effective communicator, marketer, and stand-up colleague. Lee’s strategic thinking and deliberate, thoughtful approach to his work laid the foundation for the Hampshire Council of Governments to build new, unique partnerships and engage audiences who hadn’t seen the organization’s work as relevant previously. I have tremendous respect for Lee's commitment to acting with integrity and transparency - he will always act according to his ethics.
Edward Ferrara
Lee Frankl has undoubtedly been one of the most influential figures in my professional life. In my time working with him, he has been a professional mentor, collaborator and generally a shrewd and hilarious co-worker. As the Hampshire Council of Governments’ Deputy Director, Lee was tasked with a litany of marketing challenges that had gone unattended for years. He brought an unprecedented level of marketing, sales and PR experience to an organization that sorely needed it, laboring to turn the Council into an-outward facing body. Along the way, Lee has consistently strived to operate at the highest level of integrity; he stresses responsibility and self-ownership. His commitments to business ethics, co-workers and clients make him an ideal leader and an asset to any team.
Experience
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Perry Street Software
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United States
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Software Development
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1 - 100 Employee
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Director of Advertising
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Jan 2018 - Present
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Lee Frankl Consulting
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Greater New York City Area
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Independent Consultant
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Jan 2017 - Present
Sales and marketing consultant, focused on helping mobile and web app developers with programmatic/direct ad monetization and user acquisition/retention. Sales and marketing consultant, focused on helping mobile and web app developers with programmatic/direct ad monetization and user acquisition/retention.
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Hampshire Council of Governments
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Northampton, Massachusetts
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Deputy Director
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Jun 2015 - Nov 2016
• Directed development, sales and marketing programs for the Council's revenue-generating fee-for-service programs: energy, sustainability, web development, IT support, and procurement. • Directed and executed fund-raising and grant-writing programs. • Directed the revenue and client growth of all programs under management, including a 100%+ increase in retail electricity customers and similar gains in solar net metering sales. • Hired, trained, and managed an 8-person sales, communications, and operations team. • Responsible for marketing strategy and execution including digital, events, publications, and public relations. • Created sales programs and materials; implement and manage CRM system. Show less
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OLB, Inc.
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Cambridge, Massachusetts
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VP Sales and Marketing, Director of Advertising
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Mar 2012 - Mar 2015
• Drove usage and monetization of company’s various desktop, mobile web, and iOS/Android native social apps. • Managed international ad sales and consumer marketing team. Increase advertising revenue across all platforms. • Drove in-app subscription, advertising, and ecommerce sales for all properties. • Increased the ROI and efficiency of in-house ad buys through new channel discovery, vendor negotiation, and strategic trade. • Increased social media reach and engagement for all brands across all channels. • Managed event marketing, media sponsorship, in-house design, and public relations initiatives. • Oversaw a new business unit offering audience extension and retargeting solutions to brands and agencies. Show less
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Olesky Associates
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Newton, Massachusetts
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Senior Physician Recruiter
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2008 - 2012
• Significantly outperformed goals for physician placement, sales volume, and revenue generation from retainer and contingency-based client contracts. • Developed and executed new marketing strategies to increase agency reach and candidate volume. • Provided marketing and social media consulting services to client medical practices. • Significantly outperformed goals for physician placement, sales volume, and revenue generation from retainer and contingency-based client contracts. • Developed and executed new marketing strategies to increase agency reach and candidate volume. • Provided marketing and social media consulting services to client medical practices.
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Phoenix Media/Communications Group
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United States
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Newspaper Publishing
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1 - 100 Employee
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General Sales Manager
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2006 - 2008
• Hired, trained, and managed a multi-media advertising sales team of 10+ employees. • Drove year over year revenue gains of 20%+. • Developed integrated advertising media solutions for clients and agencies encompassing online, mobile, print, radio, and on-site promotions. • Drove revenue in real estate, healthcare, education, entertainment, outdoor/sport, music, dining, retail, and other sales verticals. • Hired, trained, and managed a multi-media advertising sales team of 10+ employees. • Drove year over year revenue gains of 20%+. • Developed integrated advertising media solutions for clients and agencies encompassing online, mobile, print, radio, and on-site promotions. • Drove revenue in real estate, healthcare, education, entertainment, outdoor/sport, music, dining, retail, and other sales verticals.
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Rent.
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United States
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Software Development
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700 & Above Employee
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Publisher, Regional Advertising Sales Director
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1999 - 2005
• Promoted from account executive to publisher of The New England Apartment Guide within one year of hire after increasing advertising revenue by over 70%. • As publisher, increased market revenue by 100%+. • Promoted to the position of regional director in two separate regions. • As regional director, executed the turn-around of distressed markets while overseeing 45 employees and $20 million in annual revenue. • Recruited new publishers in multiple markets. Re-staffed 25 account executive positions. Relocated previous direct reports for key management positions in new regions. Show less
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Education
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Keene State College
Bachelor of Arts (B.A.), English
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