Alba Currás Cruz
Digital Brand Manager at iProspect Spain- Claim this Profile
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Bio
Credentials
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Google Ads Display Certification
Google Digital Academy (Skillshop)Jan, 2022- Nov, 2024 -
Shopping Ads Certification
Google Digital Academy (Skillshop)Jan, 2022- Nov, 2024 -
Google Search Ads Certification
Google Digital Academy (Skillshop)Dec, 2021- Nov, 2024 -
Google Analytics Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Amazon Advertising Campaign Planning Certification
AmazonSep, 2022- Nov, 2024 -
Amazon Advertising Foundations Certification
AmazonAug, 2022- Nov, 2024 -
Amazon Retail for Advertisers Certification
AmazonAug, 2022- Nov, 2024
Experience
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iProspect Spain
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Spain
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Advertising Services
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100 - 200 Employee
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Digital Brand Manager
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Mar 2023 - Present
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Mindshare Spain
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Spain
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Advertising Services
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1 - 100 Employee
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Digital Account Manager
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Nov 2021 - Mar 2023
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OHMM Different Media Concept
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Spain
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Advertising Services
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1 - 100 Employee
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Digital Media Planner
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Jan 2021 - Nov 2021
Planning and monitoring digital campaigns. Development of full funnel strategies. Selection and monitoring of KPIs. Analysis of the objective target. Presentation and defense of media strategies. Direct contact with clients and media. Planning and implementation digital platforms: Facebook BM, Google Ads, Dv 360, Linkedin Ads. Tracing of campaigns and reports making: Google Analytics Extraction of insights. Planning and monitoring digital campaigns. Development of full funnel strategies. Selection and monitoring of KPIs. Analysis of the objective target. Presentation and defense of media strategies. Direct contact with clients and media. Planning and implementation digital platforms: Facebook BM, Google Ads, Dv 360, Linkedin Ads. Tracing of campaigns and reports making: Google Analytics Extraction of insights.
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Media Planner
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Mar 2020 - Dec 2020
Planning and monitoring ON and OFF campaigns.Selection and monitoring of KPIs.Analysis of the objective target.Presentation and defense of media strategies.Direct contact with clients and media.Planning and implementation digital platforms: Facebook BM, Google AdsTracing of campaigns and reports making: Google Analytics
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Media Planner
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Jun 2018 - Mar 2020
Planning and monitoring ON and OFF campaigns.Selection and monitoring of KPIs.Presentation and defense of media strategies.Direct contact with clients and media.Planning and implementation digital platforms: Facebook BM, Google Ads
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Media Assistant
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Jun 2017 - Jun 2018
Planning OFF campaigns.Monitoring ON and OFF campaigns.Communication proposals to advertisers, media negotiation, monitoring of comprehensive campaigns.Sending orders and materials. Control and certification of guidelinesCompetition reporting.
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ideasdepercebe
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Vigo y alrededores, España
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Profesional Internship
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Apr 2015 - Jun 2015
Design activities, photo retouching, media planning and search for sponsors framed in two major campaigns; the Team Pro made for the brand TNT Energy Drink and the international event Vigo Street Stunts 2015, held for the first time and organized by Ideas de Percebe with the GUP collective. I also work in the administrative and billing sector. Design activities, photo retouching, media planning and search for sponsors framed in two major campaigns; the Team Pro made for the brand TNT Energy Drink and the international event Vigo Street Stunts 2015, held for the first time and organized by Ideas de Percebe with the GUP collective. I also work in the administrative and billing sector.
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Graphic designer and community manager
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Oct 2014 - Mar 2015
Creation of graphics for social networks as well as various posters and restyling of its corporate image. Management and creation of various contests for Facebook. Creation of graphics for social networks as well as various posters and restyling of its corporate image. Management and creation of various contests for Facebook.
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