Eleonora Baglini

Individual Contributor at Ninja Business School
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Contact Information
us****@****om
(386) 825-5501
Location
Monza, Lombardy, Italy, IT
Languages
  • Italian Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency
  • French Limited working proficiency

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Giulia Tronco

Eleonora ha fatto parte del mio team per quasi 3 anni e in questo periodo ha dimostrato una crescita a livello di competenze altissima ad una velocità unica e difficilmente sostituibile. Eleonora è una professionista da non farsi scappare sia a livello lavorativo ma anche per la capacità di creare legami che vanno oltre il lavoro e che lo rendono piacevole anche nei momenti più difficili. Lavorare assieme è stata un'esperienza bellissima che mi mancherà e che spero vivamente si ripeta nel futuro.

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Credentials

  • Yahoo Advanced TV Certification
    Yahoo
    Jun, 2023
    - Oct, 2024
  • Global Acceleration Program
    Google
    Oct, 2021
    - Oct, 2024
  • Management of Fashion & Luxury Companies
    Coursera
    Feb, 2021
    - Oct, 2024
  • Understanding Einstein: The Special Theory of Relativity
    Coursera
    May, 2020
    - Oct, 2024
  • IELTS Test
    British Council
    Mar, 2014
    - Oct, 2024
  • Campaign Manager 360 Certification
    Google
    Jun, 2023
    - Oct, 2024
  • Display & Video 360 Certification Exam
    Google
    Jun, 2023
    - Oct, 2024
  • Google Analytics Certification
    Google
    Jun, 2023
    - Oct, 2024
  • Yahoo DSP Certification
    Yahoo
    Jun, 2023
    - Oct, 2024
  • Amazon DSP Advanced Certification
    Amazon
    Apr, 2023
    - Oct, 2024
  • Amazon Video Ads Certification
    Amazon
    Apr, 2023
    - Oct, 2024
  • Amazon DSP Campaigns Certification
    Amazon
    Jan, 2023
    - Oct, 2024
  • Twitch Gameplan
    Twitch
    Apr, 2022
    - Oct, 2024
  • Google Ads Apps Certification
    Google
    Aug, 2021
    - Oct, 2024
  • Google Shopping Ads Certification
    Google
    Aug, 2021
    - Oct, 2024
  • Creative Certification GMP
    Google
    Jan, 2021
    - Oct, 2024
  • Google Ads Video Certification
    Google
    Jan, 2021
    - Oct, 2024
  • SEMrush Advertising Toolkit Certificate
    SEMrush
    Aug, 2020
    - Oct, 2024
  • Facebook Certified Media Planning Professional
    Facebook Advertising
    Jun, 2020
    - Oct, 2024
  • Search Ads 360 Certification
    Google
    Mar, 2019
    - Oct, 2024
  • Google Ads Display Network Certification
    Google
    Jan, 2019
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Jan, 2019
    - Oct, 2024

Experience

  • Ninja Business School
    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Individual Contributor
      • Jul 2023 - Present

      • Individual contributor writing articles related to Programmatic Advertising • Individual contributor writing articles related to Programmatic Advertising

  • The Walt Disney Company
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Media Supervisor & IT Market Lead
      • Jan 2022 - Present

      • Supervision of all the digital customer acquisition activities for the Italian market (SEM, Social, Programmatic, Affiliation, CTV) • Strategy planning to expand Disney+ subscriber base • Planning and Implementation of Branding and Customer Retention campaigns (SEM, Social and Programmatic) • Testing proposal and implementation on Programmatic and Social channels • Coordination with external agencies • Management and implementation of social media campaigns including Influencers and Actors • Reporting to C-Levels Show less

  • t2ó | italia
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Senior Programmatic Consultant
      • May 2021 - Dec 2021

      • Budget allocation, media strategy planning and implementation for customers in the Retail, Food & Wine and Automotive industries • Planning and implementation of advertising campaigns on Google Search, Google Shopping, Facebook, Linkedin, DV360, Amazon • Auditing and strategy consulting for external customers • New customers proposals production and negotiation • Supervision of all the programmatic activities carried out at Webperformance • DV360 & Amazon DSP Competence Leader • Programmatic training for internal and external stakeholders Main Customers: Giordano Vini, Harmont & Blaine, Golden Goose, Suzuki, Prenatal, Italian Sports Ministry Show less

  • Intarget
    • Italy
    • Advertising Services
    • 100 - 200 Employee
    • Media Buying Manager & Advertising Consultant
      • Mar 2020 - May 2021

      • Coordination of all direct buying, programmatic and affiliation activities carried out at Intarget:• Global digital strategy planning and implementation for customers in the Retail and Fashion industries • Brand building and reinforcement via upper, middle and lower funnel campaigns leveraging SEM, Social, Display and Video activities• Project Management• Audience analysis, investigation and targeting criteria definition• Data analysis and reporting to customers' C-levels• New publishers, networks and advertising platforms sourcing and activation• Training of junior media planners and buyersMain customers: Prada, Salvatore Ferragamo, Moncler, Brunello Cucinelli, Kiko Milano, Pampers, Easycoop, Pinko Show less

    • Media Planner & Media Buyer
      • Mar 2018 - Mar 2020

      • Planning of online advertising campaigns through an assessment of the most appropriate media mix• Budget management and allocation across different online media and platforms in EMEA, Americas and APAC• Implementation of paid advertising campaigns on Google, Bing, Youtube, GDN, Facebook, Instagram, Linkedin, Tik Tok, Display and Video 360• Programmatic Media Buying (RTB, Programmatic Guaranteed, Private & Preferred Deal) and Campaign Management across different countries and platforms for Luxury, Fashion and Travel customers• Negotiation and purchasing of online advertising spaces from media companies and online newspapers in America, EMEA and APACMain customers: Salvatore Ferragamo, Ermenegildo Zegna, Moncler, Brunello Cucinelli, Agnona, Easycoop, Pinko, Day, Casio Show less

  • Stetel Srl
    • Italy
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • May 2017 - Jan 2018

      • Planning, implementation and coordination of all online and offline marketing activities; • Planning of the branding and positioning strategy; • Market, industry and competition analysis; • Planning and implementation of online marketing campaigns; • Social media management (Facebook, Twitter, LinkedIn, Instagram); editorial plan development and content creation for social media sharing; • Website creation (Wordpress); content creation; search engine optimization (SEO); • Production of articles, case studies and whitepapers about Internet of Things and mobile applications; • Production of short videos for social media sharing; • Online and offline PR activities; • Product Management on online marketplaces: GSMA Marketplace, Google Play and iTunes; • Management of customers and partners relationships. Show less

  • Lancaster University
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • PhD Brand Marketing Candidate
      • Sep 2016 - Mar 2017

      Project Title: "Bend without breaking: an investigation of brand image changes and marketing strategy adjustments in brand ownership transfers" • Conducting research on the impact of marketing variables on M&As performance • Analysis of the changes in brand image, brand attitudes and purchase intentions following M&As • Analysis of the impact of industry, business type and acquirer country of origin in shaping consumers' perceptions and reactions to M&As • Quantitative data collection and analysis Show less

  • Apparound
    • Italy
    • Software Development
    • 100 - 200 Employee
    • Marketing Specialist
      • Nov 2015 - Sep 2016

      • Participation in production of promotional material (whitepapers, leaflets, etc.) • Corporate website and social media management • Sales material production • Competitor and SWOT analysis • Participation in production of promotional material (whitepapers, leaflets, etc.) • Corporate website and social media management • Sales material production • Competitor and SWOT analysis

  • Intersperience
    • United Kingdom
    • Market Research
    • 1 - 100 Employee
    • Market Research Interviewer
      • Aug 2015 - Sep 2015

      • In charge of conducting telephone market interviews with Italian customers on behalf of General Motors • In charge of conducting telephone market interviews with Italian customers on behalf of General Motors

  • Chartered Management Institute
    • United Kingdom
    • Professional Training and Coaching
    • 300 - 400 Employee
    • Consultant (University project)
      • Jul 2015 - Aug 2015

      • In charge of Micro and Macro-environment analysis • In charge of selecting appropriate target segments and positionig strategy • In charge of Micro and Macro-environment analysis • In charge of selecting appropriate target segments and positionig strategy

  • City Sightseeing Worldwide
    • United Kingdom
    • Travel Arrangements
    • 100 - 200 Employee
    • Internship
      • Aug 2012 - Sep 2012

      • In charge of providing Cruise passengers with coaches for one-day trips and getting customers’ feedback. • Responsible for ensuring an efficient cooperation between different means of transport ( Ships, Trains, Coaches) • Liaison with foreign clients • In charge of providing Cruise passengers with coaches for one-day trips and getting customers’ feedback. • Responsible for ensuring an efficient cooperation between different means of transport ( Ships, Trains, Coaches) • Liaison with foreign clients

Education

  • Lancaster University
    MSc Management with Marketing, Distinction
    2014 - 2015
  • Università di Pisa / University of Pisa
    Bachelor's degree, Modern Foreign Languages and Literatures
    2010 - 2014
  • Lancaster University
    Bachelor's degree, Modern Foreign Languages and Literatures
    2013 - 2013
  • ISIS Niccolini Palli High School
    Classical Studies, 100 cum laude/100
    2004 - 2009

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