Experience

Mosaic Group

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Senior Director of Marketing

  • Oct 2020 - Present

• Senior Director of User Acquisition

  • Mar 2020 - Oct 2020

• Director of User Acquisition

  • Jun 2019 - Feb 2020



M&C Saatchi Performance

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Associate Director

  • Feb 2019 - Jun 2019

  • Lead for all digital media activations on the West Coast - used knowledge across various media spaces to identify business opportunities and solutions to continue to meet client needs • Led full-funnel marketing approach for multiple different apps & clients, including making strategic recommendations to effectively market to different target audiences • Worked with various 3rd party vendors and partners to make “branding” associated media channels trackable to the end conversion… Show more • Lead for all digital media activations on the West Coast - used knowledge across various media spaces to identify business opportunities and solutions to continue to meet client needs • Led full-funnel marketing approach for multiple different apps & clients, including making strategic recommendations to effectively market to different target audiences • Worked with various 3rd party vendors and partners to make “branding” associated media channels trackable to the end conversion through multi-touch attribution • Constructed and delivered accurate, digestible, and timely performance management documentations to both client and senior leadership (VP, SVP, & CEO) • Developed, prioritized, and properly assigned work associated with multiple projects across various global teams • Provided ideas and solutions to pain points/problems in overall processes; and worked alongside internal and external teams to create best practices, enhancements, and tools to improve (i.e. planning, buying, bidding)

• Media Supervisor

  • May 2017 - Jan 2019

  • Effectively managed a team of 6 (both remotely and in-office) to successfully hit client KPIs through mobile-app-install campaigns • Increased yearly media budgets for a Fortune 50 company by over 270%, proving mobile is a successful channel to improve client ROI • Owned multiple accounts, leading media partner discussions, tracking, and internal documentation to make data-based campaign decisions • Acted as final point of escalation for any partner or client questions across Los… Show more • Effectively managed a team of 6 (both remotely and in-office) to successfully hit client KPIs through mobile-app-install campaigns • Increased yearly media budgets for a Fortune 50 company by over 270%, proving mobile is a successful channel to improve client ROI • Owned multiple accounts, leading media partner discussions, tracking, and internal documentation to make data-based campaign decisions • Acted as final point of escalation for any partner or client questions across Los Angeles based accounts • Worked closely with global finance, data, fraud, and account teams

• Senior Media Planner

  • Jul 2016 - May 2017

  • Acted as final voice and decision-maker in running $2MM+ monthly campaigns on both mobile and desktop • Led planners to proactively plan, manage, budget and execute Paid Social & Display campaigns • Managed client relationships throughout campaign lifecycle and acted as a senior voice for influencing client media strategy • Worked as first point of escalation for partner rate negotiations • Advised on ad serving and tracking solutions and oversaw implementation



Ampush

• United States
• Advertising Services
• 1 - 100 Employee

• Media Operations Manager

  • Oct 2015 - Jan 2016

  • Built 2.0 version of “Capacity” Model forecasting overall resourcing to new clients and current teams • Worked directly with VP of Media and Executive Team to give business decisions on client capacity • Lead communication between Analysts and Executive team to determine sustainability of clients and capacity per team • Completed client revenue analyses for Chief Revenue Officer to make recommendations on client business decisions • Defined, created, and implemented employee… Show more • Built 2.0 version of “Capacity” Model forecasting overall resourcing to new clients and current teams • Worked directly with VP of Media and Executive Team to give business decisions on client capacity • Lead communication between Analysts and Executive team to determine sustainability of clients and capacity per team • Completed client revenue analyses for Chief Revenue Officer to make recommendations on client business decisions • Defined, created, and implemented employee promotions process for Media Team • Lead ad hoc projects for Director of Media Operations • Worked in Tableau, Salesforce, and Excel using Big Data

• Senior Media Analyst

  • Mar 2015 - Sep 2015

  • Day-to-day Paid Social client contact - lead on gaming specific vertical advertising in over 80 countries • Focused on mobile app installs and high-quality user targeting to achieve a positive downstream ROI (purchases, revenue, time spend in-app, etc.) • Created list of best Paid Social practices to be used across Media Org • Worked with hiring team to expedite processes and taught new hire training sessions • Worked with sales team to negotiate extended contracts with current… Show more • Day-to-day Paid Social client contact - lead on gaming specific vertical advertising in over 80 countries • Focused on mobile app installs and high-quality user targeting to achieve a positive downstream ROI (purchases, revenue, time spend in-app, etc.) • Created list of best Paid Social practices to be used across Media Org • Worked with hiring team to expedite processes and taught new hire training sessions • Worked with sales team to negotiate extended contracts with current clients

• Media Analyst

  • Jun 2014 - Mar 2015

  • Analyzed and optimized Paid Social spending around client needs with focus on data-driven tactics • Built/managed campaigns for clients incorporating nuanced strategy, long-term orientation, and customized creative assets • Provided analysis, QA of data, recommendations & thought leadership in alignment with client’s business goals and strategy • Worked with different Ad Servers, Web Analytics, and Data Management Platforms • Developed close relationship with Engineering teams to… Show more • Analyzed and optimized Paid Social spending around client needs with focus on data-driven tactics • Built/managed campaigns for clients incorporating nuanced strategy, long-term orientation, and customized creative assets • Provided analysis, QA of data, recommendations & thought leadership in alignment with client’s business goals and strategy • Worked with different Ad Servers, Web Analytics, and Data Management Platforms • Developed close relationship with Engineering teams to test new product features



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Procurement Intern

  • Jun 2013 - Aug 2013

  • Data mining in Ariba SAP • Provide analytical and administrative support to the Global Procurement team • Create presentations through analytical information, graphics and design to update various management audiences. • Data mining in Ariba SAP • Provide analytical and administrative support to the Global Procurement team • Create presentations through analytical information, graphics and design to update various management audiences.



FGI Research

• Chapel Hill, NC

• Marketing Communications Intern

  • Jun 2012 - Dec 2012

  -Write content and copy for the company website; develop/queue email marketing blasts to clients -Respond professionally and quickly to online panelist/customer concerns and questions -Work within Hubspot to ensure contact quality and track website visitors -Started and created Facebook Advertisement campaigns for premium content on website -Researched and utilized Search Engine Optimization to improve the visibility of the company website on search engines like Google, Bing, or… Show more -Write content and copy for the company website; develop/queue email marketing blasts to clients -Respond professionally and quickly to online panelist/customer concerns and questions -Work within Hubspot to ensure contact quality and track website visitors -Started and created Facebook Advertisement campaigns for premium content on website -Researched and utilized Search Engine Optimization to improve the visibility of the company website on search engines like Google, Bing, or Yahoo! Show less -Write content and copy for the company website; develop/queue email marketing blasts to clients -Respond professionally and quickly to online panelist/customer concerns and questions -Work within Hubspot to ensure contact quality and track website visitors -Started and created Facebook Advertisement campaigns for premium content on website -Researched and utilized Search Engine Optimization to improve the visibility of the company website on search engines like Google, Bing, or… Show more -Write content and copy for the company website; develop/queue email marketing blasts to clients -Respond professionally and quickly to online panelist/customer concerns and questions -Work within Hubspot to ensure contact quality and track website visitors -Started and created Facebook Advertisement campaigns for premium content on website -Researched and utilized Search Engine Optimization to improve the visibility of the company website on search engines like Google, Bing, or Yahoo! Show less



Aramark

• United States
• Hospitality
• 700 & Above Employee

• Marketing and Operations Analyst

  • May 2012 - Sep 2012

  -Planned and managed social media content through Spredfast for Carolina Dining Services -Worked within restructuring of Fortune 500 marketing department to still increase sales -Gave weekly presentation in front of 300 incoming parents and students on meal plans sold over 3000 meal plans over summer orientation to incoming first years -Created grand openings for UNC's Wendy's and Freshens -Planned and managed social media content through Spredfast for Carolina Dining Services -Worked within restructuring of Fortune 500 marketing department to still increase sales -Gave weekly presentation in front of 300 incoming parents and students on meal plans sold over 3000 meal plans over summer orientation to incoming first years -Created grand openings for UNC's Wendy's and Freshens



InterWay

• Spain
• Education Administration Programs
• 1 - 100 Employee

• Marketing Intern

  • Jun 2011 - Jul 2011

  Performed market research, customer service, prepared customer documents, accounting, and general administrative services to increase clientele for Interway. Performed market research, customer service, prepared customer documents, accounting, and general administrative services to increase clientele for Interway.



Kaiyapalooza Fundraising

• Fundraising Chairman

  • Oct 2009 - Feb 2010

  Helped found and organize a committee of high school students to create a fundraiser to benefit Kaiya Barber, a teacher's daughter, in overcoming the effects of Cerebral Palsy. Raised over $19,000 to help pay for the expensive medical bills. Helped found and organize a committee of high school students to create a fundraiser to benefit Kaiya Barber, a teacher's daughter, in overcoming the effects of Cerebral Palsy. Raised over $19,000 to help pay for the expensive medical bills.