Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Vice President

  • May 2020 - Present



SQAD LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Product Innovation Leader

  • May 2019 - Feb 2020



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• VP - Media Strategy Director

  • May 2016 - Dec 2018

  Developed fact-based story, which resulted in clients increasing media spending with the agency by 60% year over year. Optimized client’s media budgets to achieve a positive year ROI. Increased client’s digital media spending by 25% year over year. Lead a team of 15 direct reports and 20 indirect reports. Transformed the working team by eliminating outdated projects and processes, resulting in more than 20,000 hours saved annually. Developed fact-based story, which resulted in clients increasing media spending with the agency by 60% year over year. Optimized client’s media budgets to achieve a positive year ROI. Increased client’s digital media spending by 25% year over year. Lead a team of 15 direct reports and 20 indirect reports. Transformed the working team by eliminating outdated projects and processes, resulting in more than 20,000 hours saved annually.



Nestlé Waters

• France
• Food and Beverage Services
• 700 & Above Employee

• Senior Manager Customer Development

  • Apr 2007 - May 2016

  Develop programs across the product portfolio that increased sales by 10%+ driving total company profit. Lead go-to-market strategy by increasing promotional program ROI, advancing shopper marketing and price enhancements; $2 billion in net sales. Create materials and engagement programs for employee development, which resulted in increased sales of 15%. Successfully developed content and facilitated national sales meeting for more than 700 attendees. Launched Nestle Water’s inaugural social media campaign, subsequently boosting site traffic by 300%. Identification of Hispanics as a key demographic, leading to the first multicultural campaign for Nestle Pure Life, increasing brand awareness by 30 points and outpacing general market performance metrics. Launched new internal processes and trained internal partners on execution, leading to surpassing sales goals by 20%. Lead a team of 4 direct reports, and managed 10 agencies. Show less



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• AMD

  • 1999 - 2007

  Managed a large portfolio of clients, with budgets ranging from $10 Million to $300 Million, including Xbox (Launch Year) ExxonMobil, Sony Electronics, Avis/Budget Rental Cars, InBev. Managed a team of 9 direct reports. Developed strategies to increase clients’ media budgets by 20%-50% year over year Managed a large portfolio of clients, with budgets ranging from $10 Million to $300 Million, including Xbox (Launch Year) ExxonMobil, Sony Electronics, Avis/Budget Rental Cars, InBev. Managed a team of 9 direct reports. Developed strategies to increase clients’ media budgets by 20%-50% year over year



Doremus+Co

• United States
• Advertising Services
• 1 - 100 Employee

• Media Planner

  • 1996 - 1999

  Oversaw and managed a portfolio of 20 media plans. Responsible for daily turn around of 10+ media buys. Negotiated advertising rates for 20+ vendors, resulting in 25-30% savings. Oversaw and managed a portfolio of 20 media plans. Responsible for daily turn around of 10+ media buys. Negotiated advertising rates for 20+ vendors, resulting in 25-30% savings.