Experience

JoyLet

• United States
• Consumer Services
• 1 - 100 Employee

• Co-Founder

  • Mar 2021 - 2 years 10 months

  Washington DC-Baltimore Area JoyLet is a premium baby gear rental platform that gives parents flexibility, savings, reliability, and is better for the planet - all without the hassle of long-term storage or disposal.



StepStone Group

• United States
• Financial Services
• 700 & Above Employee

• Associate, Private Equity (Venture Capital)

  • Sep 2021 - Apr 2022

  Baltimore, Maryland, United States Investment Associate conducting direct, secondary, and fund diligence. Chair of Greenspring Impact Fund investing in FinTech (financial inclusion), sustainability, collaborative economy, education technology, and healthcare fund managers.



Greenspring Associates

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Associate

  • Jan 2020 - Apr 2022

  Baltimore, Maryland Area Investment Associate conducting direct, secondary, and fund diligence. Chair of Greenspring Impact Fund investing in FinTech (financial inclusion), sustainability, collaborative economy, education technology, and healthcare fund managers.



Beyond The Billion® (launched as The Billion Dollar Fund for Women®)

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Fellow

  • Apr 2020 - Sep 2020

  Washington, United States As a Fellow, I supported business development, marketing, content and community partnerships for Beyond The Billion. I was instrumental in launching the Billion Dollar Bytes virtual event series that draws 100+ attendees monthly and assisted in formalizing a Community Partnerships portal to deepen engagement with the female-founder and funder ecosystem.



Zeno Group

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Supervisor

  • Jun 2018 - Jun 2019

  Greater Chicago Area Clients Included: Starbucks (Teavana Craft Iced Tea, Evolution Fresh), State Farm, RXBAR, The Hershey Company CSR Analyzed consumer insights to develop earned media and influencer strategies from conception to execution. Served as day-to-day client contact for teams of 20; built trust with leaders internally and externally. Oversaw financial and operational performance of multiple accounts totaling over $1.2M, projected hours for 20 employees and allocated out of pocket funds.



Hill & Knowlton

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Principal (Senior Account Supervisor / Account Supervisor), Consumer Marketing Practice

  • Oct 2015 - May 2018

  Greater Chicago Area Clients Included: P&G Corporate & CSR Communications, Mizkan America Inc. (RAGU, Bertolli, Nature's Intent, NAKANO), Nature's Way Supplements, Responsible Flushing Alliance, Deoleo Olive Oil, etc. Key member of Bertolli and RAGU integrated marketing team; collaborated with agencies, brand managers and vendors during yearly brand planning, ongoing execution and quarterly reporting. Shaped development of purpose-driven brand, Farm to Fork Pasta Sauce. Led the team that provided CSR… Show more Clients Included: P&G Corporate & CSR Communications, Mizkan America Inc. (RAGU, Bertolli, Nature's Intent, NAKANO), Nature's Way Supplements, Responsible Flushing Alliance, Deoleo Olive Oil, etc. Key member of Bertolli and RAGU integrated marketing team; collaborated with agencies, brand managers and vendors during yearly brand planning, ongoing execution and quarterly reporting. Shaped development of purpose-driven brand, Farm to Fork Pasta Sauce. Led the team that provided CSR counsel, audited pasta sauce competitive landscape, and authored the brand’s mission, vision and values. Invented new professional services staffing tool that provided a long-term utilization by employee, which increased the efficiency of employee staffing and improved accuracy of projected revenue. Drove incremental funding by building relationships with key stakeholders within client teams, agency partners and WPP network. Successful new business wins: Deoleo Olive Oil, Nature's Way. Mentored four high-performing direct reports; two were recognized on H+K’s “Talent 25” list. Show less



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • Jul 2014 - Oct 2015

  Greater Chicago Area Account Management Natalie served as day-to-day Kleenex client and integrated agency partner point of contact, collaborating on integrated programming, providing strategic counsel, navigating crises and fostering relationships. On her teams Natalie drove executional excellence, producing large scale commercial programming initiatives, events and influencer partnerships such as a Cottonelle branded concert and tour sponsorship with top-tier talent. Natalie managed account finances internally… Show more Account Management Natalie served as day-to-day Kleenex client and integrated agency partner point of contact, collaborating on integrated programming, providing strategic counsel, navigating crises and fostering relationships. On her teams Natalie drove executional excellence, producing large scale commercial programming initiatives, events and influencer partnerships such as a Cottonelle branded concert and tour sponsorship with top-tier talent. Natalie managed account finances internally and identified incremental funding by identifying opportunities with existing clients, in addition to participating as a key member of a successful new business pitch team. Media Relations Natalie secured placements in top-tier outlets such as The Wall Street Journal, US Weekly, “OK! TV,” The Associated Press, PopSugar, The Chicago Tribune, and others. Natalie managed and conducted media training sessions to prepare spokespeople for national media days on behalf of diverse client set, ensuring program message compliance. Natalie managed the execution of media outreach plans by overseeing the development of media strategies, key messages, pitch letters, media lists and other materials, as well as coverage reporting upon program execution Natalie served as the traditional media representative on an integrated real-time marketing taskforce, evaluating branded content opportunities within traditional media and influencer platforms.

• Account Executive

  • Jan 2013 - Jul 2014

  Greater Chicago Area Media Relations Natalie secured top-tier placements within SHAPE, Women’s Health, The Los Angeles Times, McClatchy Tribune, WGN “Mid-Day News” and others on behalf of Silk, ConAgra Foods, U.S. Cellular and Kleenex. She managed the execution of media plans by drafting media strategies, pitches, key messages and overseeing the creation of media lists and materials, managing the reporting of coverage and supervising junior staff. She also managed the execution of controlled media tactics such… Show more Media Relations Natalie secured top-tier placements within SHAPE, Women’s Health, The Los Angeles Times, McClatchy Tribune, WGN “Mid-Day News” and others on behalf of Silk, ConAgra Foods, U.S. Cellular and Kleenex. She managed the execution of media plans by drafting media strategies, pitches, key messages and overseeing the creation of media lists and materials, managing the reporting of coverage and supervising junior staff. She also managed the execution of controlled media tactics such as a CBS integration, SMT/RMT/IMTs, Matte Releases, ANRs, local sponsored segments and more. She frequently facilitated media interviews and conducted media training for spokespeople. Account Management Natalie served as the day-to-day client contact for accounts providing updates and strategic counsel for U.S. Cellular and held a similar role during her time on the Silk business. Natalie has assisted in the selection and management of blogger programs for U.S. Cellular and Silk which includes blogger communication, blogger material creation, budget management, goal tracking and troubleshooting. She assisted in budget management and preparing client billing documents.

• Assistant Account Executive

  • Jul 2012 - Jan 2013

  Greater Chicago Area



Friends of Chicago Animal Care and Control

• Board Member; Communications Co-chair

  • Jun 2013 - Feb 2015

  Chicago Natalie served as a member of the board, setting strategy and direction for organizational initiatives in adding to heading the communications committee, promoting the organization’s mission through traditional media relations. She has secured top-tier local media coverage in The Chicago Tribune, CS, Today’s Chicago Woman, WCIU TV’s "You & Me This Morning” highlighting the organization’s mission and initiatives.She currently serves in a more limited advisory role as-needed and volunteers with… Show more Natalie served as a member of the board, setting strategy and direction for organizational initiatives in adding to heading the communications committee, promoting the organization’s mission through traditional media relations. She has secured top-tier local media coverage in The Chicago Tribune, CS, Today’s Chicago Woman, WCIU TV’s "You & Me This Morning” highlighting the organization’s mission and initiatives.She currently serves in a more limited advisory role as-needed and volunteers with animals. Show less



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Associate

  • Aug 2011 - Jul 2012

  Greater Chicago Area Media Relations Natalie secured top-tier placements within Marie Claire, Allure, Fitness, NBC’s “Life Goes Strong” and others on behalf of Slim-Fast, Magnum Ice Cream and I Can’t Believe It’s Not Butter. She supported the execution of media plans by building tiered media lists, identifying outlets for exclusive interviews, drafting pitches and shot lists in addition to managing monitoring, tracking and reporting of media coverage, supervising intern staff on projects. Natalie assisted in… Show more Media Relations Natalie secured top-tier placements within Marie Claire, Allure, Fitness, NBC’s “Life Goes Strong” and others on behalf of Slim-Fast, Magnum Ice Cream and I Can’t Believe It’s Not Butter. She supported the execution of media plans by building tiered media lists, identifying outlets for exclusive interviews, drafting pitches and shot lists in addition to managing monitoring, tracking and reporting of media coverage, supervising intern staff on projects. Natalie assisted in Slim-Fast social media community management by drafting and posting updates for Facebook and Twitter, as well as monitoring social media conversation with Sysomos. Account Management Natalie managed pre-event logistics, (identifying venues, managing schedules, show flow documents, car service, product deliveries, budgets, gift recommendations and procurement) manage vendors (food stylists, design, product fulfillment and branded collateral) and staff events on-site. She prepared a variety of client-facing documents including spokesperson recommendations, media audits, integration POVs, media backgrounders, editor gift recommendations, inspiration boards and briefing documents. Show less



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Brand Marketing Intern - Food and Brand Practice

  • Jan 2011 - Jul 2011

  Natalie secured top-tier placements within Good Housekeeping, Real Simple, BrandChannel.com and others on behalf of Serta and Silk. She wrote invite pitch, seeded blogger invitations, managed blogger relationships, travel, lead vendor and logistic coordination, including budget, for Serta iComfort Blogger Experience program. Natalie seeded samples of new Fruit2day flavors to bloggers and media influencers, including managing integration with “The Daily Buzz” and a local market segment with The… Show more Natalie secured top-tier placements within Good Housekeeping, Real Simple, BrandChannel.com and others on behalf of Serta and Silk. She wrote invite pitch, seeded blogger invitations, managed blogger relationships, travel, lead vendor and logistic coordination, including budget, for Serta iComfort Blogger Experience program. Natalie seeded samples of new Fruit2day flavors to bloggers and media influencers, including managing integration with “The Daily Buzz” and a local market segment with The Diet Diva. She developed a full range of collateral including media materials, Q&A documents, fact sheets, client correspondence and billing reports for clients such as Silk, Fruit2day, Serta and PureCircle. She also monitored media and industry news online, including blog and social media coverage; created recap presentations including client-facing documents. Show less



Lambert

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2010 - Sep 2010

  Contributed to many projects for a variety of clients from all practice groups. I prepared press releases, letters and newsletter articles. I also developed and maintained media lists for all Lansing clients, conducted media relations outreach to statewide reporters garnering coverage in statewide publications. I secured interview opportunities for clients on legislator cable programs. I also had the opportunity to manage social media accounts and created social media content for several… Show more Contributed to many projects for a variety of clients from all practice groups. I prepared press releases, letters and newsletter articles. I also developed and maintained media lists for all Lansing clients, conducted media relations outreach to statewide reporters garnering coverage in statewide publications. I secured interview opportunities for clients on legislator cable programs. I also had the opportunity to manage social media accounts and created social media content for several clients. I really enjoyed the intern experience at LE&A and gained valuable knowledge about public relations and public affairs. Show less



Tripper's Sports Bar

• Digital Media Coordinator

  • Sep 2009 - Jun 2010

  As the Digital Media Coordinator Natalie created original social media content, managed and updated the Facebook fan page. She contributed to digital campaign planning for events and giveaways for a variety of events including the Tripper's 20th Anniversary Week Celebration and Banzai Cocktail Wars. She also contributed to the marketing strategy of the company by collaborating with the marketing coordinator.



Grove Gallery Co-op

• Marketing and Communications Intern

  • Oct 2009 - May 2010

  As the marketing and communications intern Natalie was in charge of the promotion and public relations strategy at the co-op. She updated various social media sites including, Facebook, twitter and You Tube. She also updated the blog twice a month. She wrote and distributed press releases for each event and pitched events to local media outlets. She gained event planning experience assisting with prep for gallery shows.



The Big Green

• Reporter

  • Sep 2009 - May 2010

  As a reporter for The Big Green Natalie wrote monthly stories in AP style and interviewed student and professional sources. She consistently met deadlines and collaborated with editors to create original content for articles. Articles were published on www.thebiggreen.net.