Director of Distribution

• Jan 2023 - Present

Responsible for the continued development of Arauco's North American distribution network and strategy. Leads the Port Operations, 3rd Party Warehouses, Customs and Inbound Logistics functions.

Director of Supply Chain Optimization

• Jun 2022 - Dec 2022

Responsible for streamlining the order fulfillment process, improving the visibility of the logistics supply chain, and reducing labor intensive transactions by leveraging technology solutions with a focus on 3rd party system integrations and process automation. Leading a team that works with the broader Supply Chain and IT organizations.Retaining responsibility for the overall eBusiness strategy and implementation of the company's eCommerce website and customer portal roadmap with a focus of making it easier for our customers to do business with Arauco. Show less

Director of Marketing

• Jan 2019 - May 2022

Responsible for establishing and implementing strategic and tactical marketing functions for all Arauco’s products and operations in North America. With a customer-focused approach, leads traditional and digital marketing activities including market research, strategic planning, revenue management, product development, branding, trade marketing, and marketing campaigns (including advertising, public relations, event organization, and sponsorship activities). Led an eight-member team.Partnering with corporate IT to lead eBusiness & digital initiatives focused on improving the customer experience, sales & marketing effectiveness, and business performance. Initiatives include an eCommerce customer website (SAP Commerce Cloud), digital asset management (Canto), and marketing automation (HubSpot).Championing digital marketing and account based marketing initiatives.• Launched new Arauco North American website and e-commerce customer portal in 2020 as part of first phase of an overall eBusiness strategy. 208% increase in active users in first 16 months. Show less

Director of Business Process Improvement

• 2011 - 2018

Drove enterprise wide process and capability improvement for Heatcraft’s North American business through leveraging IT technology / ebusiness solutions. Led an eTools team that is focused on improving both business performance and customer experience through managing front end/customer facing electronic eTools. Managed local IT technical team in 2016 focused on supporting facility systems and user devices.Facilitated and led Kaizen, process mapping, time study/focus groups, and VOC activities with cross functional teams. Incorporating functionality in THE HUB to automate processes and develop “self-service” functionality with 24/7 availability.• Launched THE HUB customer portal. 2018 Customer user registration metric 48% over plan. Team awarded with Lennox CEO award. • Developed product sizing, selection, pricing, and quoting tools in THE HUB along with product availability and order/shipping information functionality for use by Heatcraft customers.• Incorporated price approval functionality for project quotes in THE HUB that includes the level of authority (LOA) published by finance to eliminate price compliance issues.• Implemented SAP ECC solution enterprise wide & new Case Products CPQ Tool for Kysor/Warren • Process Leader for Integration of $200M Kysor/Warren business into the organization. Recognized with 2011 Lennox CEO award.• Reduced process time by 64% and man hours required by 87% for implementing price increases by developing several technology solutions over a multi-year time period. Show less

Director of Business Development

• 2008 - 2011

Identified new business and growth opportunities for Heatcraft’s North American business. • Evaluated adjacent market opportunities and created business plans for Process Cooling and Cold Storage market segments.• Developed a 1/2HP - 6HP Split Systems Payback Analysis tool that included estimating environmental impact. Used by National Account Sales team to sell the value of new technology to regional and national chain stores.

Director of Marketing

• 2004 - 2008

Led a six-member team charged with marketing related activities including market research, product management, marketing programs, and marketing communications. Drove achievement of financial targets for growth and market penetration for Heatcraft’s North American business.• Developed online web product catalog with advanced searching and filtering functionality. Annual visitors to company website grew by 112%.• Increased product vitality from 10% to 32% by successfully launching over 5 major and 7 minor new product development projects over 3 years. Increased overall market share by 6%.• Made Go/Kill and resource allocation decisions as Executive Gatekeeper in Stage Gate New Product Development and Technology Development Processes.• Launched a new brand strategy. Repositioned and added product tiers to existing brands (Bohn, Larkin, Climate Control, and Chandler) and established a new aftermarket parts brand (InterLink).• Developed and implemented a new Customer Interface Strategy. Classified all customers into tiers based on a quantitative historical performance analysis and a future opportunity/strategic fit analysis. • Conducted an in-depth market research project focused on the refrigerated warehousing market segment. Key learnings used to redefine Heatcraft’s growth strategy for this market segment. Show less

Various Roles with Heatcraft Worldwide Refrigeration Division

• 2004 - 2018

Director of Marketing, Commercial Refrigeration

• 2004 - 2004

Led a five-person team charged with establishing and setting the strategic direction for the industry sector and leading all marketing related activities including product management, channel management, and marketing communications. Drove achievement of financial targets for growth and market penetration in the $100M Commercial Refrigeration Industry in the Americas.• Analyzed the Commercial Refrigeration industry to identify the attractive segments and developed a strategic plan focused on achieving financial targets and creating a sustainable competitive advantage. Show less

Director of Commercial Technology - Building Systems

• 2003 - 2004

Managed a six-person team charged with being the technical liaison between the customer, marketing, and engineering. Primary responsibility was to link the customer’s critical to quality factors to the company’s commercial strategy and execution plans. Drove achievement of financial targets for growth in the $130M North American Building Management System (BMS) business.• Conducted market research in key geographic regions throughout North America and presented recommendations to the executive staff. Purpose was to understand the market place, competitor activity, new trends and technologies, protocols, and customer needs. Focused on large, integrated BMS applications. Show less

General Manager - Com-Trol & PPS Products

• 2001 - 2003

Promoted and given additional responsibilities to lead a manufacturing facility in Mansfield, OH. The Mansfield facility included a sheet metal fabrication shop, SMT circuit board assembly line, and a custom panel shop. The Mansfield facility consisted of 70 employees and generated $30M in annual revenue.• Responsible for P&L and managing annual budgets. Created and implemented cost reduction, capital, and headcount plans. • Launched Lean Enterprise and Six Sigma initiatives in the Mansfield, OH, facility. Achieved results of 10% reduction in material costs, 50% reduction in scrap costs, and 30% improvement in EBIT. Show less

General Manager - PPS Products

• 1997 - 2001

Hired to lead and grow Com-Trol’s division that manufactures Electrical Distribution Centers. Recruited, hired, and managed a 4 person team. Responsibilities included product development, application engineering, sales & marketing, pricing/margin strategy, and supply chain management. Acquired by Invensys in 1999. • Created and implemented a strategic three-year business plan. Increased annual sales of the PPS product line from $300K to $2.5M within three years through securing new accounts such as Best Buy and Wal-Mart. • Designed and engineered the PPS product lines (Electrical Distribution Walls and Electrical Distribution Centers) to meet all applicable UL, ETL, and NEC requirements. • Reduced electrical material and equipment costs for the PPS product line by 20%. Negotiated a Strategic Partnership Agreement with Square D and Graybar. Show less

Sales Engineer

• 1995 - 1997

Responsibilities included all outside sales functions at selected electrical distributors and facility OEMs.• Recognized as a 1997 GE ED&C Navigator. Awarded to the top 10% of GE ED&C Sales Force for exhibiting the highest standards for quality, dedication, teamwork, and consistency in excellence. • Secured $1.5M in incremental sales at a strategic OEM through working on-site at the customer’s location

GE Technical Sales Program

• 1993 - 1995

GE’s Technical Sales Program was a comprehensive, 24 month program of on-the-job training, plus formal course work in sales, marketing, and leadership. The two years were divided into four rotational assignments.• Developed a Deployment Model for GE’s 600 person sales force. Determined the optimal sales force deployment for the United States by geographic area and market segment.• Awarded a Management Excellence Award for contributing to the development of the Trading Area Strategy process and the GE Sales Force Deployment Model. Recognized by the General Manager of Sales for playing a critical role in the success of the project. Show less