Experience

Vista Health Systems Inc

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director, System Marketing and Communications

  • Jun 2017 - Present

  Developed strategy for and coordinated the Vista Health Systems’ brand campaign including radio, outdoor media, print, digital media, web initiatives, and other marketing projects. This included the opening of a new medical campus, the closure of a behavioral health hospital and other campus transformation activities. • Working with service line directors, identified strategic growth opportunities for the System and implemented new programs including a congestive heart failure program and an orthopedic rehabilitation program. • Achieved 72% capacity within the first two months of the congestive heart failure program. Currently, the program is on target to double within the next six months. • Developed the Systems’ annual strategic plan based on internal focus groups, S.W.O.T., analysis, and quantitative market data. Data drawn from Truven, Compdata and Cerner analytics. • Created and project managed social media strategies for the System including, Facebook, LinkedIn, Yelp and Google+. Show less



Rush University Medical Center

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Marketing and Communication

  • Apr 2002 - Mar 2016

  Led Rush’s consumer marketing including branding, advertising, public relations, employee communications, and web strategies. Helped launch Rush’s first major integrated marketing and advertising campaign that generated more than $20M in new patient charges, tripled calls to its physician referral center and increased queries to the website more than 42%. • Developed and executed complex marketing strategy and tactics for the launch of the new hospital brand. Directed all aspects of marketing, public relations, multi-channel traditional media, digital media, and advertising. • Directed a complete website overhaul that boosted traffic 115%, from 4,500 monthly visitors to 9,700+. • Created an aggressive digital marketing strategy for new website, leverage social media, improve usability, increase patient volume, and promote service line inquiries. Oversaw website design, lead generation tools, search engine optimization (SEO), and search engine marketing (SEM). • Increased lead conversion and decreased cost-per-click by developing and implementing effective landing page optimization. 28% increase in conversions, 2016. • Launched an aggressive marketing campaign to circumvent competitive pressures, expanding market share 3% while increasing new patient volumes by 18%. • Developed traditional marketing campaigns for niche markets to increase lead conversion and managed a close working relationship with internal departments such as copywriters, designers, web development, etc. • Participated in civic, social, and business organizations to promote the hospital's reputation, protect its interests, and advocate for its positions where appropriate. • Served as media liaison and key communicator. • Directed and motivated cross-functional project teams to complete 150+ marketing projects in a 12-month period on time and within budget. Show less



Elmhurst Memorial Healthcare

• United States
• Medical Practices

• Manager of Public Relations and Marketing

  • Feb 1998 - Mar 2002

  Developed and implemented an internal strategic marketing plan for the Hospital. Responsible for overseeing the development, design, and production of collateral and advertising material within budget guidelines. •Oversaw marketing communications and public relations activities, and directed key projects such as new service line marketing campaigns, annual reports, videos, and analysis presentations. •Developed and managed $1.4M budget, and negotiated contracts with vendors to control costs; capitalized on actionable opportunities to initiate cost-savings measures. •Established key infrastructural frameworks, including Internet portal, customer relationship management (CRM) platform, and project management system. •Spearheaded strategic planning, research, and analysis to evaluate market attitudes, trends, and customer segmentation. •Designed and produced marketing collateral for community engagement programs, trade shows, and company executives. •Increased brand awareness by contributing to blogs, conferences, and events. •Organized monthly and quarterly marketing and community events such as Ask the Expert, Know Your Numbers, and Annual Physician Event. Show less



Oak Brook Surgical Center

• Director of Business Development and Marketing

  • Feb 1990 - Mar 1998

  - Ensured marketing plans were developed and that all communications positioned the Center as the leader in outpatient surgical services. Produced collateral to market physician education products, - Created patient education product line marketed to physicians and medical organizations. Revenue exceeded targets by 20% the first year and 40% the second year. - Ensured marketing plans were developed and that all communications positioned the Center as the leader in outpatient surgical services. Produced collateral to market physician education products, - Created patient education product line marketed to physicians and medical organizations. Revenue exceeded targets by 20% the first year and 40% the second year.