Experience

Spark

• Canada
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Jan 2021 - Present



Novari Health

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Intern

  • Jan 2020 - Mar 2020

  Developed a detailed lead list spreadsheet of family physicians across Canada to deliver a detailed list of contacts that Novari can use when promoting their new virtual care product.Conducted an in-depth competitive analysis within the virtual care market providing the Strategy and Marketing Lead and key stakeholders, allowing leadership to make more effective business decisions. Delivered a lead list of conference contacts on short notice, providing sales reps with the leads necessary to pursue new business opportunities in targeted international markets.



Catholic Christian Outreach

• Canada
• Religious Institutions
• 1 - 100 Employee

• Marketing and Store Coordinator

  • May 2017 - Aug 2019

  Implemented a multi-channel marketing campaign for the release of Clear & Simple in September 2018 and surpassed the sales target of $12,000 by 50% within three months of release.Executed digital inbound campaign using tactics including creating and distributing a podcast, blog posts, and social media content, increasing brand awareness with target audience segment by over 20%.Host and creator of the Missionary Disciple Podcast, delivering international reach and over 8,000 downloads within the first year of the podcast's life.Implemented a nationwide lead generation campaign paralleling the St. Francis Xavier Relic Pilgrimage in Jan 2018 capturing over 13,000 new contacts and qualifying contacts through a month-long automated email marketing campaign.Managed B2C email lists, developing automations and running marketing campaigns that have increased list revenue by 70% over two years.Created and executed a market research campaign with existing customers, using the insights to create buyer personas; increasing brand engagement and new customers within designated segments by 45%.Manage the online store and order fulfillment, including managing staff, coordinating with printers and international distributors to ensure that orders are fulfilled in a timely and accurate manner, enabling a 22% growth in revenue since May 2017.



Longbeard Creative

• Marketing and Sales Coordinator

  • Aug 2015 - Apr 2017

  Created social media pages for clients, using brand and audience research to select appropriate platforms, used social media advertising campaigns and content creation to build audiences and set KPI's to provide accurate reporting, bridging 6 clients into retainer contracts for social media marketing services.Collaborated with designers and web developers to develop new branding for clients, with a focus on positioning and brand differentiation through website, advertising, and content design, delivering increased digital traffic across all accounts.Implemented SEO best practices for new and existing websites for clients, including keywording, metadescription writing, alt-tagging and more. Delivered marketing consultation for clients on inbound marketing, SEO, SEM, and social media marketing and advertising for clients, enabling their future success through education and coaching.Managed multiple projects in an organized and timely manner to deliver results to clients on tight and competing timelines.Coordinated administrative tasks, including running payroll and company financials delivering a smooth and secure environment for team health and growth.



Trailhead

• Sales

  • Apr 2012 - Jun 2015

  Sales Representative commited to providing superb service and solutions for the needs of customers and clients. I have also created, built and launched barefoot running instructional clinics and a trail running program to provide technical instruction in an open, safe and adventurous setting. Sales Representative commited to providing superb service and solutions for the needs of customers and clients. I have also created, built and launched barefoot running instructional clinics and a trail running program to provide technical instruction in an open, safe and adventurous setting.



Partners in Mission Foodbank

• Marketing Intern

  • Apr 2015 - Apr 2015

  Developing insights and strategies into crowdfunding and engagement with Millennials (ages 20-35) for the Foodbank to raise funds in upcoming projects, allowing for more and better quality food to be given to those who cannot afford to buy groceries. Developing insights and strategies into crowdfunding and engagement with Millennials (ages 20-35) for the Foodbank to raise funds in upcoming projects, allowing for more and better quality food to be given to those who cannot afford to buy groceries.



Gears Bike Shop

• Sales

  • Apr 2011 - Apr 2012

  Sales representative with a focus on road cycling and triathlon, clinic instructor in children's mountain biking camps, bike fitter at an introductory level. Provided support at various events and races. Sales representative with a focus on road cycling and triathlon, clinic instructor in children's mountain biking camps, bike fitter at an introductory level. Provided support at various events and races.



Endurosport

• Sales

  • Sep 2010 - Apr 2011