Experience

HydroPeptide

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Product Marketing Manager

  • Feb 2023 - Present



FRENCH GIRL

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Marketing & PR Consultant

  • Feb 2023 - Present

• Marketing & PR Manager

  • Oct 2022 - Jan 2023

  Leading the development of omni-channel communications + marketing strategy to support new product portfolio launch.— Leading launch promotion for new skincare line— Relationship Building, Nurturing with Key Partners + Influencers— National + Regional Fashion/Brand Media Outreach— Influencer Marketing Strategy + Management — Development of Press Releases + Communications— Media + Customer Events Strategy— Developing Social, Email + Website KPI's— Key Messaging + Brand Narrative Development— Conducting in depth content audit to evaluate all copy, asset inventory + marketing collateral — Beauty/Skincare Industry Trend Tracking + Competitive Analysis— Social Media Strategy + Execution— Graphic Design, Content Development + Asset CurationPR Inquiries: press@frenchgirlorganics.com Show less



HONEY B

• United States
• Marketing Services

• Founder

  • Jul 2022 - Present

  Freelance full-stack Marketing & Communications Consultant based in Seattle. Specializing in content development, creative direction, copywriting & editing, PR, marketing & communications strategy development, social & brand management. Accepting new freelance & contract projects for 2023. Expertise in: — Health + Wellness — Beauty + Skincare — Fashion + Lifestyle — Mental Health Advocacy — Women’s Health + Femtech — Social Good + Feminism Freelance full-stack Marketing & Communications Consultant based in Seattle. Specializing in content development, creative direction, copywriting & editing, PR, marketing & communications strategy development, social & brand management. Accepting new freelance & contract projects for 2023. Expertise in: — Health + Wellness — Beauty + Skincare — Fashion + Lifestyle — Mental Health Advocacy — Women’s Health + Femtech — Social Good + Feminism



Le Honey Shop

• Retail Apparel and Fashion

• Founder & Vintage Curator

  • Jan 2022 - Present

  Founded in 2022, Le Honey Shop promotes sustainable fashion practices by giving a second life to consciously curated, hand-picked vintage pieces. A digitally native, woman-owned small business with a whole lot of heart. — Currently on Depop + Instagram Founded in 2022, Le Honey Shop promotes sustainable fashion practices by giving a second life to consciously curated, hand-picked vintage pieces. A digitally native, woman-owned small business with a whole lot of heart. — Currently on Depop + Instagram



Skincare Anarchy The Podcast

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Chief Creative Officer

  • Jan 2023 - Mar 2023



Skincare Anarchy’s YŪGEN (SAY)

• United States
• Internet Publishing

• Chief Creative Officer

  • Jan 2023 - Mar 2023



Amway

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager, Global Beauty Marketing

  • Jun 2020 - Feb 2022

  Senior-level role responsible for the holistic drive of innovative strategy and creative between HQ and key global markets. Extensive cross-functional collaboration with Innovation & Science, Regulatory, Forecasting, Finance, Supply Chain and Project Management teams for product development and launch of the Skin Nutrition portfolio. Lead creative projects from ideation to execution including video, photoshoots and marketing collateral. Lead trend research, global monthly calls and communications, pricing strategy, competitive analysis, market research initiatives, bi-annual catalog development and managing portfolio within the Virtual Beauty App. Show less



LUX Illuminaire

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2019 - Mar 2020

  Marketing leadership role which lead all marketing & communications functions for this commercial architectural lighting brand in start-up mode. — Content Development + Management — Marketing + Communications Strategy — Creative Direction + Branding — Social Media Marketing + Management — Website Management + Copy — Email Marketing — Asset Development — Event Planning & Execution — Cross-Functional Collaboration — Marketing Analytics — Graphic Design — Project Management Show less



Versant Medical Physics & Radiation Safety

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing & PR Coordinator

  • Jun 2016 - Dec 2018

  Lead the strategy, design and execution of all content, marketing, and public relations initiatives. Maintained internal and external communications, as well as social media management and engagement. Production of marketing materials and branding, website design and management, and trade show coordination. Lead the rebranding of business during transition from Dade Moeller Health Group to Versant Medical Physics. Lead the strategy, design and execution of all content, marketing, and public relations initiatives. Maintained internal and external communications, as well as social media management and engagement. Production of marketing materials and branding, website design and management, and trade show coordination. Lead the rebranding of business during transition from Dade Moeller Health Group to Versant Medical Physics.



B.Hive Communications

• Kalamazoo, Michigan Area

• Founder

  • Jun 2015 - Jun 2018

  B.Hive Communications helps local businesses increase brand awareness with the flexibility your unique situation needs. From social media consulting and management, to content development and improving your online reputation, our services are designed specifically for you. Think of B.Hive as an extension of your team. Together, we'll get attention for your business and its products or services from the right audience. And we're here to help on any level you need... whether you need B.Hive to manage all your social media and website content, or just want to know how to get started, we'll be with you every step of the way. — Social Media Strategy + Management — Content Development + Copywriting — Online Reputation Management — Marketing + Communications Strategy — Public Relations + Media Outreach Show less



Roguebotic

• United States
• Advertising Services

• Director of Content & PR

  • Jul 2016 - Jun 2017

  Lead all Content, Public Relations & Communications initiatives for this boutique creative advertising & marketing agency. — Branding + Storytelling — Communications Strategy — Content Strategy — Copywriting + Editing — Creative Direction — Pitch Development — Media Outreach — Script Development — Project Management — Website Management — Email Marketing — Press Releases Lead all Content, Public Relations & Communications initiatives for this boutique creative advertising & marketing agency. — Branding + Storytelling — Communications Strategy — Content Strategy — Copywriting + Editing — Creative Direction — Pitch Development — Media Outreach — Script Development — Project Management — Website Management — Email Marketing — Press Releases



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Web & Marketing Content Specialist

  • May 2016 - Jan 2017

  — Provided creative direction for new, innovative + competitive marketing solutions — Collaborated with product + service development, management + marketing to gain a thorough understanding of the market, competitive product benefits + marketing objectives to develop targeted + compelling copy — Supported requests for creation of original content for comprehensive marketing campaigns — Editing + optimizing content, including proofreading + editing for grammar, spelling, accuracy + style — Ensured consistency in message, voice + brand standards — Ensured appropriate keyword placement for SEO Show less



Kzoo First

• United States
• Advertising Services
• 1 - 100 Employee

• Contributing Writer & Editor

  • May 2016 - Oct 2016



Sage Tree, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Trade Marketing Specialist & Social Analyst

  • May 2012 - Apr 2015

  — Established e-commerce content for CPG companies to enable growth through online channels — Developed compelling marketing copy for clients' e-commerce + brand sites — Amazon product + vendor maintenance — Managed Sage Tree's intern team of Trade Marketing Associates — Trained new hires on reports, content writing + Amazon Vendor Central — Development of strategic social media plans for clients' platforms — Development + maintenance of marketing content calendars — Established e-commerce content for CPG companies to enable growth through online channels — Developed compelling marketing copy for clients' e-commerce + brand sites — Amazon product + vendor maintenance — Managed Sage Tree's intern team of Trade Marketing Associates — Trained new hires on reports, content writing + Amazon Vendor Central — Development of strategic social media plans for clients' platforms — Development + maintenance of marketing content calendars



Rockit Ranch Productions

• United States
• Hospitality
• 1 - 100 Employee

• PR & Marketing Intern

  • Jan 2012 - Apr 2012

  — Assisted both Marketing + PR Directors — Press Release Development — Media List Development (Cision) — Media Pitches + Outreach — Research + Clip Organization — Content + Event Calendar Management — Social Media Marketing + Outreach — Assisted both Marketing + PR Directors — Press Release Development — Media List Development (Cision) — Media Pitches + Outreach — Research + Clip Organization — Content + Event Calendar Management — Social Media Marketing + Outreach