Experience

Ak Bars Digital

• Russian Federation
• IT Services and IT Consulting
• 100 - 200 Employee

• Chief Marketing Officer

  • Sep 2018 - Present



Risemaker

• Russian Federation
• Market Research
• 1 - 100 Employee

• Managing Partner

  • Jan 2013 - Present



Brainstore creative agency

• Kazan

• General Manager, CMO

  • Jan 2013 - Sep 2018



FIX Group of Companies

• Russian Federation
• IT Services and IT Consulting
• 100 - 200 Employee

• CMO

  • Apr 2009 - Oct 2013

  - Marketing strategy development and implementation, budget planning, cost optimization; - Brand management, corporate identity development coordination, information management service (working with negative feedback in social networks and media); - Evaluation of projects (market analysis, pricing), the evaluation web-products (usability, relevance to the audience); - Marketing concepts developing (for key-customers); - Web-projects development coordination (for key-customers); - Regulation, implementation and control techniques with different B2B sales channels; - Preliminary talks with customers, key customers support; - Drafting of prospective and current plans for implementing services, new business opportunities research, proposals creating; - Develop and coordinate implementation of a number of social projects of the company; - Organize and conduct trainings within the company (marketing, sales, negotiations, customer service) and Outdoor training, seminars and workshops. - Organization of international industry conference (SEOconference 2010/11/13); Show less



Kineticmax

• Russian Federation
• Design Services
• 1 - 100 Employee

• CMO

  • Aug 2012 - Jan 2013

  In fact, my main role was "evangelist." Our company needed a person, who will bring together a founder’s «Big idea», including ideology, mission and values of the company, staff motivation, and will give it all in the most appropriate form to the company's employees and the Market. Sure, all of this need to be translated into some kind of ideology, for product values retranslating, determining that it can be applicable without the participation of the author. I have gathered it to brand-book, that contains: - Marketing concept (idea, mission, staffing politics, external communications) - from the fundamental principles to the detailed speech modules. - The system of internal hierarchy (professional grading of the employees, the principle of internal «elevators», promotion and censure, and of course - the bonus system) - from design to implementation and effectiveness evaluation. - The packaging of the product (market analysis, benchmark definition of niches, pricing, positioning, customer search) - from customers analytics - to selling negotiations. Creating a brand-book and its content – was a strategic target. In addition to the strategic objectives, my work included: - Marketing in design (estimate audience briefing, interface development, creating "selling texts") - from client interviewing, to "Big Idea" creation. - Useful things (copywriting, negotiation, evaluation, personnel evaluation) and other assistance to colleagues on the company. Show less



Brand Mobile

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Web projects dept leader, Mobile Project leader, Creative director

  • Nov 2007 - Apr 2009

  Web department: - Development of concepts of web-sites according to the purposes of the client; - creation & statement of the technical projects; - search of contractors (if necessary), distribution and the control of works; - projects support; Marketing - definition of volumes and directions advertising activities according to client's targets; - development of concepts and mechanics of advertising campaigns; - development and prodaction by internal forces advertising materials; - postcampaign - a marketing analytics of the lead campaign, forecasts and recommendations; Mobile project (MyPPL - mobile social network) work above the project at a stage startup - Project management; - Managers work coordination; - Strategic planning; - Development and formalization business-processes; Marketing - SWOT analysis; - Brand architecture ; - Naming; - Corporate identity (work coordination); - Product promotion; - Creative concept, - Web-resource, Show less



Akzia mass media

• Media Production
• 1 - 100 Employee

• CEO

  • Oct 2006 - Oct 2007

  Project development from the stage of a start-up - Project management - Project conception - Team building - Team work coordination - Strategic planning - Business processes development and formalization Marketing - SWOT analysis - Brand architecture - Corporate identity (work coordination) - Conception of product advance - Creative conception - web-resource - printed publication - media planning - partnership development policy - pricing policy - loyalty policy - external relationship policy - participation in project’s key insights development Achievements: Optimization of team structure, which influenced positively on efficiency and shortened the period of project development. Initial subscribers base of considerable size with zero investments to publicity. Conceptual work out of services, unique for Russian market. Show less



Svyaznoy

• Retail
• 500 - 600 Employee

• Marketing manager (media & partnership)

  • Jul 2005 - Oct 2006

  - Mediastrategy; - Media planning, buying; - Pre/post campaign analytics; - Development & advancing company products; - Control of production advertising materials; - Control of official web-site development; - I-mode project managing; - Launching & executing partnership programme; - Benchmarking; - Communication with cellular operators; - PR activities: -Press-releases; -Product descriptions, advertising texts & slogans; -Corporate newsletters; Show less



Plastic Media

• Telecommunications
• 1 - 100 Employee

• Senior media planner/buyer

  • Jan 2005 - Jul 2005

  - Media planning, buying; - Pre/post campaign analytics; - Consumer preferences monitiring; - Development & advancing company products; - Press-releases; - Product descriptions, advertising texts & slogans; - Media planning, buying; - Pre/post campaign analytics; - Consumer preferences monitiring; - Development & advancing company products; - Press-releases; - Product descriptions, advertising texts & slogans;



TBT (Kazan) Cable TV/Internet provider

• PR manager/Chief editor

  • Apr 2004 - Dec 2004

  PR activities: - Media planning, buying; - Copywriting, speechwriting; - Taking part in marketing researches; - Corporate PR; - PR activities development; - Benchmarking; - Briefing, conferences, press lunches, presentations holding; - Call centeк specialists consulting (objection management); Editor activities (TBT official newspaper, number of copies - 100 000) - Concept, brand-building; - Сost-effectiveness analysis; - Launch, team-building & editing; Show less



Izvestia Tatarstana (publishing house in Kazan)

• CEO, Chief editor

  • Sep 2001 - Feb 2004

  - Managing all processes (publishing, distributing, sales); - Team building, coaching; - All marketing activities (concept, planning, media buying, control of production advertising materials, official web-site developing); - Government relations; - All editorship; - Managing all processes (publishing, distributing, sales); - Team building, coaching; - All marketing activities (concept, planning, media buying, control of production advertising materials, official web-site developing); - Government relations; - All editorship;