Eigenaar & Strateeg

• Nov 2015 - Present

Belly & Brain De naam staat voor gevoel en bewijs. Al ruim 7 jaar een fijne combinatie voor strategische merkpositionering, communicatie strategie en creatieve campagnes. Als boutique agency met een fantastische club freelancers eromheen, werken we als persoonlijke partner van merken. Vanuit echte betrokkenheid, interesse en plezier. Steeds meer voor merken die echt iets willen betekenen. Want dat is ons doel. Wat doen we? Merk strategie: positionering is onze passie Strategische communicatie Creatieve concepten en campagnes Interim strategische marketing Belly & Brain werkt(e) onder andere voor Lely, De Haarlem Tea Company, Filling Pieces, Amslod, Ministerie van Defensie, Studystore, Brute Jeeps, HeltiQ, ROM Utrecht Region, Verkade en Reckitt. Show less

Manager Strategie en MarketingIntelligence

• Mar 2021 - Present

De ROM Utrecht Region helpt innovatieve, ambitieuze ondernemers om verder te groeien. Dat doen we in de basis vanuit drie soorten dienstverlening: - We investeren in het MKB, startups en scale-ups en we zijn de gastheer van Start-up Utrecht Region. - We bouwen ecosystemen en samenwerkingen op het gebied van slimme duurzaamheid, media en gaming en slimme healthcare. - We helpen bedrijven en ondernemers om hun business ook in andere landen te vestigen en omgekeerd trekken we bedrijven uit andere landen aan om zich in de regio te vestigen. Naast het aansturen van de afdeling Marketing Communicatie ben ik actief betrokken bij de positionering van de Utrechtse regio, het opzetten en lanceren van de ecosystemen die onze regio bijzonder maken (In Hilversum, Amersfoort en Utrecht) en het begeleiden van de verdere groei van onze startup community. Prachtig om betekenisvolle samenwerkingen op te zetten die bijdragen aan onze regio als Beating Heart of a Healthy Society. Show less

Mentor strategie, marketing en communicatie

• Nov 2020 - Present

NLGroeit helpt ambitieuze groeiondernemers met bedrijven tussen de 1 en 100 miljoen omzet groeien door events, peer-learning, webinars, expertsessies en het matchen met mentoren die al een paar stappen verder zijn. Mentor of NLgroeit to realise the growth plans of ambitious entrepreneurs with an existing company turnover between 1 -100 million €. This programme is supported by the Ministry of Economic Affairs, NLevator, NL2025 and the Chamber of Commerce. NLGroeit helpt ambitieuze groeiondernemers met bedrijven tussen de 1 en 100 miljoen omzet groeien door events, peer-learning, webinars, expertsessies en het matchen met mentoren die al een paar stappen verder zijn. Mentor of NLgroeit to realise the growth plans of ambitious entrepreneurs with an existing company turnover between 1 -100 million €. This programme is supported by the Ministry of Economic Affairs, NLevator, NL2025 and the Chamber of Commerce.

Advisory Counsil / Ambassador

• Nov 2013 - Oct 2017

Ik geloof in de kracht van delen. Contacten, kennis, middelen, maar vooral ook energie. Net4Kids heeft dezelfde houding en daarom ben ik met veel plezier een ban de ambassadeurs geweest. Ik ben het eigenlijk nog steeds, als is het niet meer formeel. Als vader van 4 voel ik iedere dag de energie van kinderen. Een betere wereld start met hen. Ieder kind verdient een kans zijn eigen verhaal te schijven. Een eigen toekomst in te richten. Dat is waarom we allemaal moeten delen. Kijk maar eens wat Net4Kids voor jouw organisatie kan betekenen. Ik help graag om dat mogelijk te maken. Show less

Managing Partner / Chief Growth Officer

• Apr 2015 - Nov 2015

Havas Boondoggle Amsterdam is a newly created agency, a merger between Havas Worldwide and Boondoggle Amsterdam.With a mixture of digital specialism and branding knowledge we create beautiful, effective and relevant work. In an entrepreneurial environment and with a typical Dutch signature. We are down to earth, totally ourselves. And because we are sincerely interested we offer a place where customers feel comfortable.

CEO

• May 2013 - Apr 2015

Havas Worldwide Netherlands is a fully integrated communications agency. We believe in Openness. Openness in our customer relation, in sharing the office with talents the need a working spot, is working with our partners, but more then anything, openness in how we view the world. We gladly invest our daily energy in customers like PostNL, Rabobank, Nutricia, Lely, Domino's, Citroën, Peugeot, Chateau d'Ax, Iglo, Freo, Metropole Orkest, Mondelēz International, Disneyland Resorts Paris, Tic Tac, Nutella, KinderBueno and Thalys. We trust in the power of the combination between strategy, creativity and data. Not in the limitations of specialisms and media.During my time as CEO we- Changed the image of the company from lay back to lean forward. We were invited to pitch for large global brands like Center Parcs, Paccar, Jack Links and Emirates. And we won 10 our of 17 pitches. - Launched a new PR and Activation Label- Built a production unit in the Czech Republic- Won awards for outstanding creativity: Our Freo campaign was Awarded with a silver ADCN Lamp in March 2014. Our Tweetphony campaign for Metropole Orchestra was one of the most awarded campaigns in the Netherlands in 2013 and 2014 with two Lions in Cannes, Webby Award, Golden Drum in Moskow, SpinAwards, San Accent and various ADCN Lamps. And with PostNL we recently won 2 Bronze Esprix for the B2B campaign Success is Simple. Havas Worldwide Netherlands is part of the Havas Worldwide-network and currently has 45 FTE. Site: http://www.havasww.nl Show less

Chief Interactive Officer

• Aug 2011 - Apr 2013

Ideas For Brands / McCann - one of 5 leading advertising agencies in he Netherlands - is part of one of the world's largest marketing communications networks. It focusses on full service marketing communication, from strategy to big idea, creative concepts, campaigns, operational production of communicative output and day-to-day support in the social domain. As Chief Interactive I served a broad customer base with (inter-)national brands (like L'Oreal, Praxis, Mastercard, Maestro, Intratuin, Batavia Stad, Remia, TVM, Van Gils, Spoorwegmuseum, Mediq, Pfizer and Shire) launching new interactive propositions like online strategies, interactive campaigns and social business strategies and operational plannings. As part of the management team I focussed on generating new business for the company, as well as setting the right strategy to turn around IFB/McCann into a 360 degrees marketing agency, where on and offline business were fully integrated. Show less

Owner

• Dec 2008 - Apr 2012

(Online) strategy agency: consulting, concepting & innovation. I helped companies transfer from offline only to cross media. Example activities for a.o. Achmea, Bruna, Essent, Cito, Cruijff, IHC Merwede... - developing corporate digital/non-digital cross over strategies - concepting new digital campaigns - developing internal branding programs for new digital strategies - strategy and creation of co-creation platforms, websites and social channels - speaking at conferences and giving integrated marketing workshops and training to Boards of directors and marketing teams - launching new online concepts Show less

Innovations Manager

• Jan 2008 - Jan 2009

- inventing new, mainly web 2.0 based business for the companies future. Focus is multimedial and/or crossmedial. - leading new products to a launch - keeping a strong network in the industry - advising the organisation on possible company takeovers in the market. - inventing new, mainly web 2.0 based business for the companies future. Focus is multimedial and/or crossmedial. - leading new products to a launch - keeping a strong network in the industry - advising the organisation on possible company takeovers in the market.

manager content creation

• Nov 2006 - Jan 2008

- responsible for P&L of all media services like Film, Football and Music. - responsible for the relaunch of Planet.nl. New strategy, new UI, reorganising the editorial staff. - total FTE 43 - responsible for P&L of all media services like Film, Football and Music. - responsible for the relaunch of Planet.nl. New strategy, new UI, reorganising the editorial staff. - total FTE 43

Managing Director

• Jan 2001 - Oct 2006

- responsible for general management and strategy of the company - products were Broadcast Magazine, Video and Audio Report, AVManifestatie, Omroepcongres en handboek, TV & Internet, Branded Content, Licensing event, Dutch Academy Awards, Omroepman Vrouw van het jaar verkiezing, Broadcast Business Club, Holland Beach Party Cannes France, several distance learning courses. Facts and figures: - started and managed Broadcast Magazine Germany in 2004 / Dusseldorf - started several new magazines, events and other products during this career - 12 FTE excluding freelance contractors Show less

Conference Manager

• 1999 - 2001