Experience

160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Director, Brand Solutions

  • May 2021 - Present



Live Nation Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Manager, Integrated Marketing Solutions Development

  • 2018 - May 2021

  • Lead development of Live Nation’s high-priority brand partnership proposals through the entire project lifecycle, covering initial client briefings, conception of data-driven strategic approach, creative ideation, pitch asset creation, project management among internal and external teams, program budgeting, and final client presentations. • Collaborate with key stakeholders across Live Nation, including global sales, creative, research, production, content, social and influencer partnerships, media, talent relations, festival partners, and more to sell data-driven, high impact programs for brand partners. • Spearhead a variety of cross-divisional projects to drive new business opportunities, such as Live Nation Comedy marketing initiatives, Live Nation's branded social influencer product, interactive branded social media assets, artist-led branded content packages and virtual festivals to reach fans during COVID-19, and more. Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Integrated Marketing Coordinator, Comedy Central & Spike

  • Feb 2016 - Aug 2018

  ∗ Develop robust integrated marketing programs for key advertising partners across Comedy Central and Spike, heavily collaborating with channel creative teams to brainstorm and develop partnership opportunities that align with original programming, tentpole events, and short-form custom content across linear, digital, and social platforms. ∗ Act as liaison between advertisers/agencies, Viacom ad sales, brand sales, and Comedy Central and Spike channel teams to pitch and execute multi-platform co-branded opportunities that bring advertisers' brand messaging to life, while staying true to the networks' voices by creating fan-centric, high-quality integrated content. ∗ Design and create pitch decks using PowerPoint to illustrate the capabilities and offerings of Comedy Central, Spike, and Viacom Velocity; track team's RFP responses and workflow using Excel. Show less



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Investment Associate - L'Oreal USA

  • Jun 2014 - Feb 2016

  ∗ Negotiate L’Oreal’s national broadcast upfront deals, scatter buys, and options, as well as collaborating with network sales teams and integrated marketing departments to execute sponsorships and added value. ∗ Orchestrate L’Oreal’s digital deals, working with partners Digitas, Hulu, Innovid, and the networks to ensure delivery. ∗ Carry out goal changes, inventory shifts, and flighting for L’Oreal Paris, Maybelline, Garnier, Armani, YSL, Clarisonic, and Lancome at the request of the client, while providing quarterly post reports to track delivery. Show less



Adam Block Design

• Washington D.C. Metro Area

• Brand Ambassador

  • Aug 2013 - May 2014

  ∗ Created and implemented marketing campaigns that engaged with 700 social media users in their niche target market at GWU. ∗ Developed sponsorship proposals, promotional contests, and Facebook and Instagram platforms that directly led to increased sales. ∗ Practiced excellent customer service by personally handling questions and concerns, following up after orders were placed, and producing monthly email updates for current and potential customers. ∗ Created and implemented marketing campaigns that engaged with 700 social media users in their niche target market at GWU. ∗ Developed sponsorship proposals, promotional contests, and Facebook and Instagram platforms that directly led to increased sales. ∗ Practiced excellent customer service by personally handling questions and concerns, following up after orders were placed, and producing monthly email updates for current and potential customers.



Merrill Lynch

• United States
• Financial Services
• 700 & Above Employee

• Financial Services Client Associate

  • Jul 2013 - Aug 2013

  ∗ Managed, organized, and coordinated efforts directly for the high-level management team at Merrill Lynch’s flagship corporate office. ∗ Undertook cross-departmental projects that included using Microsoft Excel, Word, and PowerPoint. ∗ Consolidated crucial information on and for the 200 Financial Advisors and associates. ∗ Managed, organized, and coordinated efforts directly for the high-level management team at Merrill Lynch’s flagship corporate office. ∗ Undertook cross-departmental projects that included using Microsoft Excel, Word, and PowerPoint. ∗ Consolidated crucial information on and for the 200 Financial Advisors and associates.



fassforward

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing/Social Media Intern

  • Jun 2012 - Aug 2012

  ∗ Grew number of followers on Twitter and Facebook by 80%, using HootSuite and Klout to track progress. ∗ Prospected and qualified sales leads, approached prospects through push marketing, assisted in sales presentations, and conducted follow-up after deal completion. ∗ Assisted in developing Fassforward’s new marketing strategy, specifically creating an updated integrated marketing action plan. ∗ Grew number of followers on Twitter and Facebook by 80%, using HootSuite and Klout to track progress. ∗ Prospected and qualified sales leads, approached prospects through push marketing, assisted in sales presentations, and conducted follow-up after deal completion. ∗ Assisted in developing Fassforward’s new marketing strategy, specifically creating an updated integrated marketing action plan.



Palace Production Center

• United States
• Media Production
• 1 - 100 Employee

• Production Assistant Intern

  • Jul 2008 - Aug 2008

  Assisted head production editors tracking raw footage and managing takes. Gained exposure to the media industry by observing movie shoots brought through the studio. Assisted head production editors tracking raw footage and managing takes. Gained exposure to the media industry by observing movie shoots brought through the studio.