Experience

Player1 Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing and Brand Manager

  • Dec 2021 - Present

• Marketing And Social Media Manager

  • Nov 2018 - Present

  Overseeing all aspects of Marketing and Social Media for our flagship events: Insomnia Gaming Festival and the B2B marketing of Player1 Events. This includes all activity from conception to execution from predetermined budgets and working towards KPI's such as ticket revenue and footfall but also working the interests of partners and sponsors into all marketing & social activity. My duties include:• Creating all marketing campaigns for Insomnia both physical and digital to maximise ticket sales. This includes print advertising, Google Ads, CRM emails, website takeovers, partner marketing & any others.• Managing the IGFestUK Facebook, Twitter & Instagram including paid advertisements, content creation & community management.• Content creation and maintenance of the Insomnia & Player1 Events websites, using WordPress and the Elementor page builder.• Working closely with our ticket partner, See Tickets to ensure the best customer journey and setting up tickets for the event and its add-ons.• Being the first contact for Insomnia customers and maintaining the customer service emails.• Managing our PR agency to ensure the brand is represented well and distributed to relevant content sources.• Creating graphics for physical event assets eg: banners, lanyard cards, stand walls, screens & stage graphics.• Reporting on key metrics across all of our activity using platforms such as Google, Facebook, Twitter & Instagram Analytics.• Creating and updating the Insomnia & Player1 brand guidelines as well as ensuring the brand is well represented in any instance that it is customer facing.• Advising marketing activity for Insomnia International Licences in Dubai, Egypt & Ireland.



Leaders Ltd

• United Kingdom
• Real Estate
• 200 - 300 Employee

• Property Manager

  • Sep 2018 - Nov 2018



Retail Marketing Group (RMG)

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PlayStation Brand Ambassador

  • Aug 2017 - Sep 2018

  Gained experience in marketing including what support is needed for a variety of products across a selection of retailers. Independently kept up to date with the latest products to find the most efficient ways to train store staff and represent the product at retail. While with Team PlayStation, gained increased experience in the following fields: • Managing a call file of over 120 stores on a 5 week cycle • Managing time split between visiting stores and admin • Writing weekly reports to a professional standard for the client • Training staff in stores on upcoming products as well as updated and refocused ones • Gaining a rapport with store staff and management for smoother store relationships • Executing special exercises at the request of the client with little to no notice • Merchandising and POS implementation to the clients agreed specifications • Consistently achieving and surpassing set KPI’s to a quarterly deadline • Attending and managing event spaces such as Insomnia and EGX • Increased proficiency in Word, Excel and PowerPoint



GAME Digital

• Retail
• 700 & Above Employee

• Deputy Manager

  • Sep 2015 - Aug 2017

  Furthered experience in management in all aspects of running and maintaining a store and its staff. Gained a deeper understanding of the functions and the processes of business, exploring new avenues to expand and finding ways to keep the business relevant in a growing and competitive market. While with GAME increased proficiency in:• Managing and coaching a team to achieve the best performance possible• Using social media to further customer interactions in favor of repeat custom • Dealing with complaints and finding mutual solutions best for the business• Arranging and executing consumer events such as midnight launches and lock-ins• Maintaining connections with head office and nearby stores• Managing store admin such as rotas, delivery processes and product recalls• Adhering to store sales targets, adjusting budgets to accommodate forecast changes

• Senior Sales Manager

  • Sep 2014 - Sep 2015

  Quickly received a reputation for impeccable sales techniques for both products and services including insurances and finance applications. Independently put research into current and upcoming products to have a higher understanding and therefore a better sales technique. Gained a footing in management and introduced to the processes involved in maintaining and running a store as well as coaching the store floor teams. Quickly worked up to Deputy Manager through networking with higher management and producing results within the team and the stores overall performance.



University of Portsmouth

• United Kingdom
• Higher Education
• 700 & Above Employee

• Audio Technician

  • Sep 2013 - Jul 2014

  Worked along side finishing my degree involving maintaining studio equipment, diagnosing issues with computer systems and creating presentations to pitch to management ways to improve the studios for students. Worked with lecturers and students to provide the services they needed for lectures and projects within their degrees both within the music department and outside it. Worked along side finishing my degree involving maintaining studio equipment, diagnosing issues with computer systems and creating presentations to pitch to management ways to improve the studios for students. Worked with lecturers and students to provide the services they needed for lectures and projects within their degrees both within the music department and outside it.



Asda

• Retail
• 700 & Above Employee

• Sales Assistant

  • Apr 2007 - Jul 2013

  Gained experience in customer service, sales techniques and handling stock including inventories. As well as building relationships to become a better part of a team, expanded my knowledge of the retail industry by working in a multitude of departments such as grocery, frozen, clothing and entertainment. Gained experience in customer service, sales techniques and handling stock including inventories. As well as building relationships to become a better part of a team, expanded my knowledge of the retail industry by working in a multitude of departments such as grocery, frozen, clothing and entertainment.