Digital Marketing Freelancer & Marketing Consultant

• May 2020 - Present

I’m a Marketing & Digital Marketing Freelancer. With a great passion about real and honest business conversations. I’ve worked in the marketing industry for years with a variety of well-reputable local and international businesses. I currently work with small and medium sized businesses as well as partnering with agencies and freelancers. I’m here to help you navigate marketing. To make the complex simple, and to deliver honest results. I’m a Marketing & Digital Marketing Freelancer. With a great passion about real and honest business conversations. I’ve worked in the marketing industry for years with a variety of well-reputable local and international businesses. I currently work with small and medium sized businesses as well as partnering with agencies and freelancers. I’m here to help you navigate marketing. To make the complex simple, and to deliver honest results.

Co-Founder and Marketing Partner

• May 2020 - Present

Junior Account Manager Paid Search

• Jan 2021 - Feb 2022

- Being the main point of contact for clients for Paid Search queries - Coordinating and hosting client statuses - Paid search campaigns planning, activation & optimisation on key search platforms - Building forecast plans before any new campaign/new activity period to be able to measure campaign performance against relevant KPIs. - Establish and implement bid strategies following campaign’s objectives - Campaign reporting on performance and questioning the data to deduce actionable insights - Leveraging insights to optimize the campaign to drive superior performance around KPIs that matter most to the client’s objectives (media / business) - Be proactive with Betas and innovation to be one step ahead in the industry: A/B Testing, Audience personalisation, Voice Search etc. - Working with other channel teams to ensure to ensure cross channel synergies and performance Management and development of an AE - Finance management for paid search campaigns (reconciliations, invoice queries, etc.)

Digital Trainee (Search)

• Aug 2020 - Dec 2020

- Develop, maintain, and execute online paid search campaigns- Manage multiple projects across multiple clients with flexibility- Work with team members and leaders to execute “best practices” for communicating and managing active SEM projects

Digital Trainee (Adops)

• May 2020 - Jul 2020

- Manage and traffic campaigns in DCM- Create production & trafficking plans- Steadily monitor and optimize campaigns; communicate changes and deviations proactively- Support the programmatic advertising team

Digital Trainee (Performance in Dubai)

• Feb 2020 - Apr 2020

Programm exchange to Havas Middle East in Dubai. - Search: Develop a keyword list, create ad copies, define bidding strategy and bids, launch campaigns, create reports and insights- HPH: Set up campaigns, daily trading, create analysis and reports- Socialyse: Consulting, set up campaigns, daily trading, create reports and insights

Digital Trainee (Socialyse)

• Oct 2019 - Jan 2020

- Responsible for auction-based social media campaigns (Facebook, Twitter and other social networks)- Operate the software-based purchasing platforms- Create reports and prepare campaign results, analyse these results and the gained user insights- Communicate continuously with the regional customer teams- Work continuously to improve services and products

Digital Trainee (Hyundai Kia International)

• Apr 2019 - Sep 2019

- Provide support on digital projects which included:- Part of a team for central control of all media channels- Close cooperation with different departments- Creation of campaign relevant reporting, analysis and presentation

Assistant Paid Media Manager

• Feb 2020 - Apr 2020

- Support the Paid Media Manager with delivering performance targets and co-ordinate the budget, to ensure maximum performance is delivered at the most efficient cost. - Work with the other channel owners including IE Affiliates, SEO and CRM, as well as all Dubai channels to deliver seamless cross channel customer targeting. - Drive brand awareness, brand affinity and engagement by delivering the right message to the right audiences through the right social platform. - Supporting the development of market forecasts by month to meet business ROAS and profitability targets. - Supporting with ad hoc analyses, weekly/monthly reporting, campaign wash-ups and QBRs. - Own the analysis and commentary of weekly trade and monthly performance reporting across the channels.

Junior Marketing Manager

• Apr 2018 - Mar 2019

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies

Working Student

• Jun 2016 - Mar 2018

- Product Data Sheets- Maintenance of the website- Newsletter and promo material- Customer Relationship Management

Academic Internship

• Aug 2014 - Nov 2014

- Support online marketing projects - Product Data Sheets - Maintenance of the website - Customer Relationship Management - Event management - Support online marketing projects - Product Data Sheets - Maintenance of the website - Customer Relationship Management - Event management

Brand Communications and Creative Resources

• Apr 2014 - Jun 2014

- Insights about Adobe products (e.g. Photoshop, InDesign, Illustrator) - Created flyers & sheets for clients - Responsible for consulting small clients - Insights about Adobe products (e.g. Photoshop, InDesign, Illustrator) - Created flyers & sheets for clients - Responsible for consulting small clients

System Entrepreneur

• Jun 2012 - Sep 2012

- Create and implement marketing strategies to compete with other individuals or insurance companies - Calculate dividends and create payment methods - Establish a collaborative relationship with prospective clients from various sources such as networking, cold calling, and referrals - Create and implement marketing strategies to compete with other individuals or insurance companies - Calculate dividends and create payment methods - Establish a collaborative relationship with prospective clients from various sources such as networking, cold calling, and referrals