Experience

JUUG MEDIA, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing & Ecommerce Consultant

  • Mar 2019 - Present

  Direct the planning & execution of digital campaigns for clients with Ecommerce brands. Create new SOPs for Shopify, Klaviyo Email Flows, Influencer Marketing, Traffic Analysis, & Reporting. Test & Optimize ROAS for Paid Media, Pixel Remarketing, Automated Email Flows, & SMS Campaigns. Work collaboratively with Developers & UX Teams to update & optimize conversion-friendly websites. Configure Ad Tech, Pixels, & Event Attribution for platforms including Facebook, TikTok, Snap, & Google. Supervise remote contractors & agency partners (Web Dev, Creative Production, Media Buying, Press). Execute product launches & partnerships with Scott Disick, Kim Kardashian, Kylie Jenner, & more Show less



Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Ad Operations Lead

  • Mar 2018 - Mar 2019

  Manage the trafficking, set up and QC of Paid Social campaigns & a/b tests for Netflix Original Series & Films with ads targeted in 26 languages to 190+ countries (UCAN, LATAM EMEA, APAC). Work directly with programmatic campaign managers & external agency partners to resolve technical issues related to ad serving, tracking, and creative compliance for Paid Social & Reserve Media buys. Contribute to the development of internal proprietary tools to scale & automate ad uploads via Facebook API. Identify & report ad platform UI bugs to ad platform engineers and troubleshoot for resolution. Proactively seek out ways to solve operational inefficiencies, identifying ways to unlock value further upstream in digital campaign planning, set-up, & optimization with cross functional partners. Work closely with Ad Policy Teams at Facebook & Google to maintain best creative practices. *CONTRACTOR* Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Creative Project Manager

  • Sep 2017 - Feb 2018

  CLIENTS: LIONSGATE & ROADSIDE ATTRACTIONS Liaison between Lionsgate clients, Mindshare Media Planning team, various creative agencies & publishers. Manage creative production operations for theatrical release campaigns ensuring all assets are designed accurately, comply with relevant publisher specs, and are delivered to media partners on time. Advise builds for HTML and Rich Media custom display and video units that are served across Desktop, Mobile Web, Mobile Ap, Tablet & FEP. *CONTRACTOR* Show less



TheWrap

• United States
• Entertainment Providers
• 1 - 100 Employee

• Project Manager - Ad Operations

  • Feb 2017 - Sep 2017

  Manage advertising operations (digital & print) for TheWrap.com, a breaking news organization covering the business of entertainment & media. Monetize site traffic and optimize CPM levels for remnant inventory sales using AdExchange & various programmatic partners. Create, monitor, and traffic digital advertising campaigns in Google DFP, verifying targeting & technical integration needs prior to flight. Work collaboratively with direct sales team & accounting teams to develop RFP’s & billing invoices. QA ad functionality for site redesigns, migrations, and new products on desktop and mobile platforms; Report & track issues and follow through to resolution. Show less



Mediahub Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Aug 2016 - Feb 2017

  Client: NETFLIX Creatively brainstorm, develop, and purchase the best combination of media to reach the client's target audience. Create and initiate flow charts and reports and maintain the records of plans, schedules and the billing details of the client. Maintain relationships & coordinate meetings with media partners. Traffic and QA tags using Google's DoubleClick Campaign Manager (DCM). Client: NETFLIX Creatively brainstorm, develop, and purchase the best combination of media to reach the client's target audience. Create and initiate flow charts and reports and maintain the records of plans, schedules and the billing details of the client. Maintain relationships & coordinate meetings with media partners. Traffic and QA tags using Google's DoubleClick Campaign Manager (DCM).



Amsel, Eisenstadt and Frazier Talent Agency

• Greater Los Angeles Area

• Digital Marketing Specialist

  • May 2016 - Aug 2016

  Worked Directly with AEFH Partner/Agent Gloria Hinojosa for client representation of Danny Trejo, Jason Mewes, Gil Birmingham, Noel G and more. Wrote copy and edited emails for numerous pitches, offers, and negotiations. Maintained relationships and communication with current clients, casting directors, and advertisers. Worked Directly with AEFH Partner/Agent Gloria Hinojosa for client representation of Danny Trejo, Jason Mewes, Gil Birmingham, Noel G and more. Wrote copy and edited emails for numerous pitches, offers, and negotiations. Maintained relationships and communication with current clients, casting directors, and advertisers.



MOUFY

• Boston, MA

• Advertising & Brand Partnerships

  • Aug 2010 - May 2016

  Managed paid social and ecommerce operations across social channels including Facebook, Instagram, Twitter, YouTube, & Snapchat. Planned integrated campaigns and purchased media to promote new music releases and live events. Partnered with PopChips & David Ortiz to produce a unique viral branded music video. Partnered with iHeartRadio to perform & be promoted on the SummerJam main stage and lineup. Partnered with numerous promoters to book tour dates with major artists Kendrick Lamar, J-Cole, Kid Ink, Post Malone, Waka Flocka, MGK, Run DMC, Ty$, YG & more. Show less



Boston Red Sox

• Sports Teams and Clubs
• 700 & Above Employee

• Retail Sales

  • Mar 2010 - Oct 2015

  Worked over 500 events at Fenway Park (home games, tour dates, concerts) in the Official Red Sox Team Store Boutiques located in Right Field (Gate B) & Home Plate (Gate D). Managed inventory & cash in a fast-paced, high-volume retail sales environment of premium Red Sox merchandise sales (Authentic MLB memorabilia, Player Signings & Autographs, Hats, Clothing) Managed tour merchandise sales across Fenway Park stands & boutiques for Aerosmith, Jay Z, Justin Timberlake, & Billy Joel. Show less



Sony Electronics

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Intern - Brand Ambassador

  • Jan 2014 - May 2014

  Brand Ambassador for Sony Music Video Recorder (MVR) camera. Developed online social marketing campaigns to create brand awareness for a new product. Attended a series of Sony MVR sponsored performances, and hosted a free raffle at each show for a new MVR camera. Raffle tickets were given to fans in exchange for their valid email address, which were then used in direct marketing campaigns. Brand Ambassador for Sony Music Video Recorder (MVR) camera. Developed online social marketing campaigns to create brand awareness for a new product. Attended a series of Sony MVR sponsored performances, and hosted a free raffle at each show for a new MVR camera. Raffle tickets were given to fans in exchange for their valid email address, which were then used in direct marketing campaigns.



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Intern - Urban Stache Lifestyle Rep (Red Distribution / Stache Media)

  • Sep 2013 - May 2014

  Developed online social marketing campaigns for urban recording artists targeted to the Boston market. Established and maintained relationships with retail partners & lifestyle accounts across the Greater Boston area. Worked on Grammy nominated projects with Childish Gambino (Best Rap Album / Best Rap Performance) and Mack Wilds (Best Urban Contemporary Album). Additional campaigns with artists include Joey BadA$$, ElliPhant, Nick Cannon, JOE, and Lecrae. Attended live performances and reported marketing insight back to labels. Show less