Performance Marketing Manager

• Feb 2023 - Present

Performance Marketing Manager

• Jun 2022 - Dec 2022

Training the performance marketing trainee in YouTube advertising and SEA.Collaborating with the Analytics team on marketing attribution modelling and on incrementality topics.

Junior Performance Marketing Manager

• Jan 2021 - Jun 2022

Developing, executing and optimizing Google Search, Shopping, Performance Max, Display, Bing and YouTube campaigns for multiple markets.Analyzing data, uncovering trends and providing recommendations.Continuously conducting A/B tests regarding creatives, new creative types, ad copy, bidding strategies and landing pages.

Performance Marketing Trainee

• Aug 2020 - Jan 2021

Had monthly training rounds for each marketing channel: SEA, Meta, YouTube, programmatic, other social (Snapchat, TikTok, Pinterest) and affiliate.Created reporting dashboards for the paid marketing channels.

Research Assistant

• Feb 2020 - Jul 2020

Supervised marketing lab studies, coded data from studies. Supported the research activities at the Institute of Marketing Management, collected and analyzed data. Provided assistance in the teaching of the course Marketing Research Methods. Supervised marketing lab studies, coded data from studies. Supported the research activities at the Institute of Marketing Management, collected and analyzed data. Provided assistance in the teaching of the course Marketing Research Methods.

Marketing Intern

• Jul 2019 - Aug 2019

Created and maintained a weekly marketing KPIs dashboard. Conducted competitors' research for prospective markets and a SEO/SEM analysis. Generated new ideas for affiliate promotions and created an affiliate marketing campaigns calendar for the upcoming year. Created and maintained a weekly marketing KPIs dashboard. Conducted competitors' research for prospective markets and a SEO/SEM analysis. Generated new ideas for affiliate promotions and created an affiliate marketing campaigns calendar for the upcoming year.

Consultant

• Oct 2018 - Jun 2019

Responsible for marketing research and the development of digital communication recommendations for the client, a renewable energy startup. In the course of another project designed and ran a survey; subsequently analyzed the results to uncover recruiting insights for an educational NGO. Responsible for marketing research and the development of digital communication recommendations for the client, a renewable energy startup. In the course of another project designed and ran a survey; subsequently analyzed the results to uncover recruiting insights for an educational NGO.

Intern

• Mar 2018 - Apr 2018

Conducted over 90 telephone interviews to assess the quality and the community impact of various educational events and seminars organized by an NGO grantee of the Institute. Conducted over 90 telephone interviews to assess the quality and the community impact of various educational events and seminars organized by an NGO grantee of the Institute.

Communications and PR Intern

• Sep 2017 - Jan 2018

- Weekly international media monitoring and daily Ukrainian media monitoring. - Responsible for the monthly Ministry's newsletter for international journalists. - Created visuals and infographics. - Event assistant. - Weekly international media monitoring and daily Ukrainian media monitoring. - Responsible for the monthly Ministry's newsletter for international journalists. - Created visuals and infographics. - Event assistant.

Guest Posting and Outreach Freelancer

• May 2017 - Jun 2017

- Researched and evaluated media platforms to assess publishing possibilities, contacted editors. - Performed backlink and competitor analysis. - Generated guest post ideas and wrote post outlines for writers. - Researched and evaluated media platforms to assess publishing possibilities, contacted editors. - Performed backlink and competitor analysis. - Generated guest post ideas and wrote post outlines for writers.