UX Strategist

• ‏مارس 2020 - - الحالي

Digital Strategy (Communications)

• ‏يونيو 2019 - ‏مارس 2020

Digital Marketing Specialist

• ‏أبريل 2017 - ‏يونيو 2019

Manage and maintain all digital marketing efforts for the Beck Institute, including:-Website maintenance and development: restructured and redesigned checkout system for online store, optimized content and linking strategy, continual maintenance of website and troubleshooting errors-Project Lead on website redesign project, developing functionality to support new major initiatives within the organization-Facebook advertising--design and develop marketing strategy for each specialty topic workshop, including audience targeting and visual look of ads-Google Ads--Rebuilt Ads program within Google Grants guidelines for more effective marketing efforts. Monitor and optimize Ads strategy, conduct keyword research, keep up to date on new regulations and best practices-Salesforce--work within our Salesforce platform with tracking and data to analyze audiences and enhance marketing efforts, offer support within salesforce to fellow staff members. -Email marketing--lead efforts to develop more sophisticated email marketing strategy, combining email automation in response to user action and designing workflows to drive users through journey funnels. -Created robust messaging strategy for multiple audience segments around new programs-Collaborated with all departments to develop messaging around different organizational offerings

Associate Content Strategist

• ‏أبريل 2015 - ‏أبريل 2017

-Create innovative and comprehensive strategies for multiple channels to build brand identities for both launch and established products and services.-Critically assess where brands can own messaging space through content, smart social media, dynamic CRM, and paid SEM campaigns-Develop best practices and discover insight tools for a growing department, pioneering the definition of our role within an evolving healthcare space as a part of our Digital Skill Center-Collaborate across disciplines--UX, Engagement, Planning, Creative, Development--to deliver projects on time and to specificationsWorking across a variety of brands in dermatology, cardiology, oncology, allergy, and gastronomy, in Professional, Payer, and Medical Education spaces

Associate Copywriter

• ‏ديسمبر 2014 - ‏أبريل 2015

Wordpress Developer/UX Designer/Strategy/Copywriter

• ‏أبريل 2016 - ‏يناير 2017

-Built a variety of websites through the use of Wordpress, across industries to fulfill the needs of entreprenuerial clients, including shopping cart, membership, and email form capabilities-Developed smart site maps and content strategies for brands to differentiate in their field and meet web best practices-Created and edited copy within the brand's voice Client include: Kiwi Avenue, South Side (Net)Working Women, Lightning Shield RM -Built a variety of websites through the use of Wordpress, across industries to fulfill the needs of entreprenuerial clients, including shopping cart, membership, and email form capabilities-Developed smart site maps and content strategies for brands to differentiate in their field and meet web best practices-Created and edited copy within the brand's voice Client include: Kiwi Avenue, South Side (Net)Working Women, Lightning Shield RM

Webmaster

• ‏أكتوبر 2011 - ‏أبريل 2016

-Build and develop e-commerce website, including functionality for a blog and shopping cart, and also handling overall design of the website-Provide technical support to CEO as needed for making site updates, adding new products, and troubleshooting technical issues-Write product descriptions and site copy at the direction of the CEO -Build and develop e-commerce website, including functionality for a blog and shopping cart, and also handling overall design of the website-Provide technical support to CEO as needed for making site updates, adding new products, and troubleshooting technical issues-Write product descriptions and site copy at the direction of the CEO

Freelance Web Content Manager

• ‏أغسطس 2014 - ‏سبتمبر 2014

-Managed and coordinated the 2015 national update campaign to Mercedes-Benz and Freightliner websites through the in-house CMS-Implemented the National 2015 updates for Mercedes and Freightliner Sprinter brand, including rebranding messages and stock images for dealer websites across the country-Collaboratd with client facing Account Managers to review website assets, determine additional needs and report to client.-Performed audits of dealer websites to ensure functionality and quality control of features

Junior Copywriter

• ‏ديسمبر 2013 - ‏يوليو 2014

-Responsible for creative copy and development of manuscripts for digital projects.-Determine functionality of copy within wire frames.-Coordinated with multiple teams in various departments to keep projects moving to meet deadlines.-Contributed to pitches, brainstorms, and branding creative sessions-Collaborated with Group Copy Supervisor as well as Creative Director on brands such as BAND-AID®, LISTERINE®, BRILINTA®, JOHNSON’S BABY®, LCQ® -Responsible for creative copy and development of manuscripts for digital projects.-Determine functionality of copy within wire frames.-Coordinated with multiple teams in various departments to keep projects moving to meet deadlines.-Contributed to pitches, brainstorms, and branding creative sessions-Collaborated with Group Copy Supervisor as well as Creative Director on brands such as BAND-AID®, LISTERINE®, BRILINTA®, JOHNSON’S BABY®, LCQ®

Digital Content Specialist/ Project Manager

• ‏أغسطس 2012 - ‏يونيو 2013

-Managed content development across all projects in the Company-Researched and created copy about travel destinations for client websites-Worked closely with team to complete projects and run quality assurance checks on client websites.-Troubleshot technical issues in conjunction with their proprietary Home Away® System -Managed content development across all projects in the Company-Researched and created copy about travel destinations for client websites-Worked closely with team to complete projects and run quality assurance checks on client websites.-Troubleshot technical issues in conjunction with their proprietary Home Away® System

Content Management Specialist

• ‏أبريل 2012 - ‏أغسطس 2012

-Maintain blogs through social media campaigns and updating content-Research new and best methods for social media marketing. -create graphics for associated properties and infographic marketing campaigns-write press releases for various promotions-Write keyword rich articles for clients-Make sure all content follows SEO best practices -Maintain blogs through social media campaigns and updating content-Research new and best methods for social media marketing. -create graphics for associated properties and infographic marketing campaigns-write press releases for various promotions-Write keyword rich articles for clients-Make sure all content follows SEO best practices

Freelancer

• ‏يناير 2012 - ‏فبراير 2012

-Created infographics in Adobe Illustrator and copy to use as part of a viral marketing campaign-maintained a blog focused on green initiatives and promoted it through several social media outlets

Intern

• ‏أغسطس 2011 - ‏يناير 2012

Create graphics and advertising images for email marketingMaintain and optimize a WordPress blog, including integrating social networking Design sell sheets promoting various e-commerce services