Experience

Embark Veterinary

• United States
• Biotechnology Research
• 100 - 200 Employee

• Growth Marketing Manager, CRM

  • Nov 2023 - Present

  Boston, Massachusetts, United States • Lead CRM lifecycle strategies through email, SMS, and onsite experience - finding opportunities to delight, engage, and create value • Develop compelling and consistent messaging for our referral and upgrade programs • Execute LTV campaigns, including building audiences, segmentation, and content creation • Collaborate cross-functionally to optimize customer touch points to drive customer engagement, increase LTV, and identify upsell & cross-sell opportunities



WHOOP

• United States
• Wellness and Fitness Services
• 400 - 500 Employee

• Senior Manager, Lifecycle Marketing

  • Jul 2022 - Oct 2023

  Boston, Massachusetts, United States At WHOOP, we’re on a mission to unlock human performance. WHOOP, a leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. The Senior Manager, Lifecycle Marketing role is responsible for the development, optimization and execution of campaigns and automations (push, email, in app, SMS) across all life stages. • Strategically formulate and oversee the member base communication strategy… Show more At WHOOP, we’re on a mission to unlock human performance. WHOOP, a leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. The Senior Manager, Lifecycle Marketing role is responsible for the development, optimization and execution of campaigns and automations (push, email, in app, SMS) across all life stages. • Strategically formulate and oversee the member base communication strategy, leveraging forecasting, contact cadence optimization, and lifecycle segmentation to maximize impact. • Drive the development, execution, and leadership of multi-channel tactics for retention, engagement, and upsell. Achieve heightened user engagement, purchase frequency, and value, aligning with team KPIs. • Elevate impact through ownership of quarterly re-engagement initiatives. Collaborate closely with Product & Strategic Finance to consistently surpass goals and pioneer innovative communication strategies. • Proven experience setting, owning, and delivering revenue and sending volume forecasts. Expertly manage multi-channel go-to-market calendars, while nurturing a team within the dynamic realm of a startup environment.

• Manager, Lifecycle Marketing

  • Feb 2020 - Jul 2022

  Boston, Massachusetts, United States • Drove cross-channel engagement through strategic logic optimization and audience expansion across email, SMS, in-app, and push, fostering synergies that sparked vibrant customer interactions. • Spearheaded advanced strategies for segmentation, personalization, and testing, amplifying customer engagement, acquisition, retention, and reactivation to fortify brand loyalty. • Guided campaigns from concept to triumph on the master calendar, adeptly blending processes, communications, and… Show more • Drove cross-channel engagement through strategic logic optimization and audience expansion across email, SMS, in-app, and push, fostering synergies that sparked vibrant customer interactions. • Spearheaded advanced strategies for segmentation, personalization, and testing, amplifying customer engagement, acquisition, retention, and reactivation to fortify brand loyalty. • Guided campaigns from concept to triumph on the master calendar, adeptly blending processes, communications, and planning for KPI attainment, setting a benchmark for excellence. • Deeply immersed in understanding seller behavior intricacies, member dynamics, and industry best practices. Skillfully directed cohorts towards optimal LTV.

• Specialist, Email Marketing

  • Nov 2018 - Feb 2020

  Boston, Massachusetts, United States • Directed a global email program, strategizing impactful campaigns and providing informed insights to drive business decisions. • Pioneered A/B testing initiatives, elevating personalization across multi-channel (email, SMS, push) journeys by integrating data insights for improved retention and elevated user experiences. • Collaborated cross-functionally across departments to conceptualize and execute targeted ad-hoc and automated journeys, boosting engagement from captivating… Show more • Directed a global email program, strategizing impactful campaigns and providing informed insights to drive business decisions. • Pioneered A/B testing initiatives, elevating personalization across multi-channel (email, SMS, push) journeys by integrating data insights for improved retention and elevated user experiences. • Collaborated cross-functionally across departments to conceptualize and execute targeted ad-hoc and automated journeys, boosting engagement from captivating onboarding to upsell initiatives. • Harmonized efforts across teams – Creative, Marketing, Finance, Legal, Product – for stellar content, seamless user experience, and dynamic product feature promotion.



Converse

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Specialist, Email Campaign & Production Marketing

  • Jul 2017 - Oct 2018

  Greater Boston Area Worked as part of the North America Digital Commerce team, tasked with executing digital marketing campaigns to meet our customer acquisition and retention goals. • Led email production and deployment calendar, ensuring on-time campaign delivery through collaboration with cross-functional teams and external agencies. Communicated multiple weekly campaigns and schedule changes effectively. • Owned end-to-end email deployment process, orchestrating QA, approvals, and meticulous… Show more Worked as part of the North America Digital Commerce team, tasked with executing digital marketing campaigns to meet our customer acquisition and retention goals. • Led email production and deployment calendar, ensuring on-time campaign delivery through collaboration with cross-functional teams and external agencies. Communicated multiple weekly campaigns and schedule changes effectively. • Owned end-to-end email deployment process, orchestrating QA, approvals, and meticulous proofing, including proofreading, pricing, product availability, and link confirmation, achieving flawless campaign execution. • Established and maintained weekly email channel performance goals. Analyzed results against key metrics, distributing insights to stakeholders. Navigated high and low demand seasonality with strategic finesse. • Partnered with Global Performance Marketing to optimize email acquisition strategy.

• Analyst, Global Social Media

  • Jul 2016 - Jul 2017

  Greater Boston Area Recruited by the Global Digital Marketing team to pioneer the integration of analytics for assessing social performance, identifying optimization avenues, and enabling data-driven decision-making. • Defined benchmarks for evaluating the efficacy of social media campaigns, conducting comprehensive audience engagement analysis and sentiment assessment across multi-channel global initiatives. • Crafted a monthly presentation of online customer feedback, translated and taught abroad in… Show more Recruited by the Global Digital Marketing team to pioneer the integration of analytics for assessing social performance, identifying optimization avenues, and enabling data-driven decision-making. • Defined benchmarks for evaluating the efficacy of social media campaigns, conducting comprehensive audience engagement analysis and sentiment assessment across multi-channel global initiatives. • Crafted a monthly presentation of online customer feedback, translated and taught abroad in production facilities, fostering a quality-centric culture from concept to consumer. • Vigilantly monitored online reputation, conveying sentiment and evaluating the impact of influencer-posted assets during pivotal brand launches and milestones. • Produced monthly reports on organic social media presence across worldwide channels - Instagram, Twitter, and Facebook. Utilized powerful tools like Sprinklr, Crimson Hexagon, Iconosquare, Twitter Analytics, and Insights.



Associated Environmental Systems

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Intern, Digital Marketing

  • Aug 2014 - Dec 2015

  Acton, Massachusetts Recruited by a dynamic manufacturing firm during a pivotal phase of rapid growth, contributing to the marketing team's success. Responsibilities encompassed refining high-budget digital marketing efforts, AdWords management, copywriting, and crafting online assets. • Orchestrated an impressive 632.56% ROI on AdWords campaigns, leveraging Google Analytics for enhanced paid search optimization. • Collaborated in coding a new website, refining web graphics, and integrating SEO-driven… Show more Recruited by a dynamic manufacturing firm during a pivotal phase of rapid growth, contributing to the marketing team's success. Responsibilities encompassed refining high-budget digital marketing efforts, AdWords management, copywriting, and crafting online assets. • Orchestrated an impressive 632.56% ROI on AdWords campaigns, leveraging Google Analytics for enhanced paid search optimization. • Collaborated in coding a new website, refining web graphics, and integrating SEO-driven content to elevate online presence. • Spearheaded the creation of graphics and layouts for a newly acquired Service vehicle wrap, enhancing brand visibility. • Facilitated spare parts order processing and global shipping, ensuring seamless service for both domestic and international clientele. Show less



Interscope Records

• Musicians
• 500 - 600 Employee

• Intern, Marketing

  • Jul 2013 - May 2015

  Greater Chicago Area Pioneered marketing strategies for Savage Squad Records' Fredo Santana, leaving an indelible mark on his brand. Devised innovative advertisements, fueled social media engagement, and sculpted captivating promotional tactics. • Transformed the label's Twitter landscape, elevating followers to 6,650 in just 6 months, through content curation and relationship building. • Mastered the art of social media analytics, predicting trends and formulating strategies that led to substantial… Show more Pioneered marketing strategies for Savage Squad Records' Fredo Santana, leaving an indelible mark on his brand. Devised innovative advertisements, fueled social media engagement, and sculpted captivating promotional tactics. • Transformed the label's Twitter landscape, elevating followers to 6,650 in just 6 months, through content curation and relationship building. • Mastered the art of social media analytics, predicting trends and formulating strategies that led to substantial impression growth. • Translated creative finesse into dynamic merchandise and graphics, amplifying revenue and nurturing an enhanced fan experience. • Guided artists and management with marketing counsel, orchestrating brand evolution for both immediate impact and sustained growth. Show less



@Club3046

• Manager, Event Marketing

  • Sep 2012 - Jun 2014

  Greater Chicago Area Conceptualized and promoted a dynamic event venue hosting music concerts, art showcases, and festive birthday gatherings, delivering unforgettable experiences. Spearheaded the inception of social media accounts, orchestrating the launch and meticulous analysis of Twitter and Facebook ad campaigns, all while cultivating a vibrant online presence. • Skillfully built and nurtured a positive web footprint, enhancing brand visibility and fostering engagement with a global audience. •… Show more Conceptualized and promoted a dynamic event venue hosting music concerts, art showcases, and festive birthday gatherings, delivering unforgettable experiences. Spearheaded the inception of social media accounts, orchestrating the launch and meticulous analysis of Twitter and Facebook ad campaigns, all while cultivating a vibrant online presence. • Skillfully built and nurtured a positive web footprint, enhancing brand visibility and fostering engagement with a global audience. • Tracked and synthesized data from over 70 events, extracting actionable insights that shaped approach and decision-making. • Unearthed novel marketing avenues, crafting cutting-edge strategies to elevate advertising impact and drive exceptional results. • A hands-on approach to actively manage social media accounts during days, nights, and weekends, ensuring seamless interaction and heightened engagement with the target demographic of classmates. Show less