Experience

Nexford University

• United States
• Higher Education
• 100 - 200 Employee

• Senior Marketing Executive

  • May 2022 - Present



Ship It Appliances

• United Kingdom
• Retail
• 1 - 100 Employee

• Senior Marketing Executive & PPC Manager

  • Jan 2021 - Apr 2022

  • Managing PPC campaigns driving ecommerce conversions across multiple platforms. • Identifying potential new product offerings through market research. • Prospecting new platforms to reach untapped markets. • Collaborating with external agencies to provide PPC, webdev, and branding solutions. • Providing reporting and analysis for key stakeholders. • Acted as interim marketing manager, hiring and training the current SIA marketing team. • Managing PPC campaigns driving ecommerce conversions across multiple platforms. • Identifying potential new product offerings through market research. • Prospecting new platforms to reach untapped markets. • Collaborating with external agencies to provide PPC, webdev, and branding solutions. • Providing reporting and analysis for key stakeholders. • Acted as interim marketing manager, hiring and training the current SIA marketing team.



CeX Webuy.com

• United Kingdom
• Retail
• 700 & Above Employee

• Senior Marketing Executive at CeX and Marketing Manager for CeX Ireland

  • Jun 2018 - Oct 2020

  • Liaised with CeX Franchising to deliver campaigns and marketing materials targeting potentialfranchisees.• Maintained and provided content for the CeX franchising blog, including franchiseesinterviews.• Developed marketing strategy focusing on brand awareness for CeX Ireland.• Planned, budgeted and executed multi-channel marketing campaigns as acting CeX Irelandmarketing manager.• Led the in-store digitisation of key CeX POS and customer facing info for the global CeX family.• Developed marketing collateral for use in national TV, radio, and digital campaigns.

• Marketing Executive

  • Jun 2015 - Jun 2018

  • Executed marketing campaigns across a range of physical and digital channels.• Managed PR materials, press releases and crisis communications.• Represented CeX at industry expos and events.• Supported on-boarding process by creating learning materials and training new starters.• Integrated product review platform to international ecommerce sites increasing site SEO.• Grew CRM through email marketing campaigns.

• Marketing Assistant

  • May 2013 - Jun 2015

  • Provided 1st line marketing support to corporate and franchise stores.• Designed instore POS, flyers, and digital asset.• Creating and moderating content across a growing number of social platforms.

• Web Content Manager

  • Sep 2011 - May 2013

  • Delivered product copy and images for CeX's international ecommerce sites.• Created branded social media and blog content.• Liaised with the commercial team to prioritise web content workflow.



Self-Employed

• Information Technology Engineer

  • Sep 2009 - Aug 2011

  • Provided IT support for private and business clients, troubleshooting software and hardware errors, providing bespoke IT solutions and upgrading existing architecture. • Provided IT support for private and business clients, troubleshooting software and hardware errors, providing bespoke IT solutions and upgrading existing architecture.



Cibenze Services PLC

• Photographer

  • Sep 2006 - Sep 2007

  • Liaised with marketing team at Cibenze Services PLC to provide on-site photography of company services for it's print and digital marketing assets. • Liaised with marketing team at Cibenze Services PLC to provide on-site photography of company services for it's print and digital marketing assets.