Experience

Review Australia

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager

  • Aug 2020 - Present



The PAS Group Limited

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager - Review / Black Pepper / Breakaway

  • Aug 2020 - Nov 2021

• Brand Manager - Black Pepper / Breakaway (Contract)

  • Mar 2020 - Aug 2020



Eat Up Australia

• Australia
• Individual and Family Services
• 1 - 100 Employee

• Marketing Communications (Volunteer role NFP)

  • Nov 2019 - Aug 2020

  Setting and implementing the marketing communications strategy with key objectives to raise the profile of the charity, secure new sponsors, drive fundraising opportunities and expand successfully into new markets. Setting and implementing the marketing communications strategy with key objectives to raise the profile of the charity, secure new sponsors, drive fundraising opportunities and expand successfully into new markets.



BW+Co

• Melbourne, Australia

• Owner/Project Manager

  • Mar 2019 - Aug 2019



Jeanswest

• Australia
• Retail Apparel and Fashion
• 200 - 300 Employee

• General Manager Marketing

  • Mar 2011 - Feb 2019

  As a member of the National Leadership group, I led a team of 10 across Brand Marketing, Visual Merchandising, Public Relations, Retail Marketing, Social Media, eCommerce and Digital Branding/Communication. I drove the brand direction including Instore / Imagery / Media / Digital / Social / PR / CRM communications in a fast-paced environment. I was accountable for the intensive campaign shoot schedule with executions managed for both long and short-term promotions. With the brand also extending to Franchise partners, locally and globally, I managed the directives for their VM, Media and Campaign imagery where and when required.Key outcomes include: continually evolved the brand for marketplace relevancy, successfully drove the Loyalty program communications which contributed a significant percentage of weekly sales, launched new sub-brands, led the project for the new-look store design and brand refresh, managed tight budget efficiencies and developed, nurtured and celebrated the growth of a successful marketing team. Show less

• PR & Retail Marketing Manager

  • Aug 2002 - Mar 2011

  Accountable for the planning and execution of the PR calendar and associated events aligned to the overall brand strategy. Driving the retail marketing activity whilst building strong relationships with Landlords to ensure brand exposure and recognition within centre opportunities was a key area of my responsibility. I secured strong editorial coverage for both the overall brand and new product launches through seasonal showings, events and collaborations. Key charity relationships were within my accountability including identifying partners, associated events, fundraising and embedding the projects across the internal teams; The Reach Foundation, Children’s Medical Research Institute, Cancer Council Australia & YBBlue. I also managed and nurtured key external stakeholders including agencies and brand ambassadors.Key outcomes include: Managing key brand aligned events including the Cosmopolitan Bodylove Tour, led the annual Designer Charity Tee Project identifying, securing and managing design partners i.e. Wayne Cooper, Toni Maticevski, Camilla & Marc with strong sales results. Secured strong year on year editorial exposure and results. Drove the pr launch of the globally celebrated 'Butt Cam'. Launched the instore Jeanswest iDenim Match app, winning multiple awards for its innovation in finding customer's perfect fit. Show less



Woowho

• London, United Kingdom

• Membership & Events (Contract)

  • Jun 2001 - Oct 2001



Selfridges

• United Kingdom
• Retail
• 700 & Above Employee

• Instore Events Project Manager (Contract)

  • Jun 2000 - Dec 2000



Palmer Corporation (Jag, Adele Palmer, JagJnr, 26Red)

• Melbourne, Australia

• Advertising & PR Co-ordinator

  • Oct 1994 - Oct 1999