Experience

Inery

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2022 - Present

  • Campaign structuring and execution of Banner Ads different channels Search Ads, Display Ads & Re-targeting Ads.Outlined omnichannel channel goals across brands and digital platforms, store systems, web, mobile &marketing systems.Mentored and guided employees to foster proper completion of assigned duties. • Working with creative and content teams to bring to life those strategies in great concepts and campaign assets. Collaborating with our team to bring new ideas and opportunities to the table. Optimize the digital marketing strategy across digital platforms as well as collaborating with internal stakeholders and agencies. • Preparing accurate reports on our marketing campaign’s overall performance. Identifying the latest trends and technologies affecting our industry. Evaluating important metrics that affect our website traffic, service quotas, and target audience. Working with your team to brainstorm new and innovative growth strategies. • Work with the across departments on overall marketing strategy. Independently manage ads and SEO without help from an external agency. Designing the sales and marketing funnel, employing a range of channel tactics, to fulfil campaign objectives. Insight gathering, working with our dedicated research team Show less



Bhanwar Rathore Design Studio

• Education Management
• 100 - 200 Employee

• Digital Marketing Manager

  • Jun 2018 - Jun 2022

  • Research and Implement Search engine optimization. Conducting keyword research according to the latest keyword research strategies. Optimizing & prioritizing social media channels. Monitor performance metrics and generate client’s digital monthly report. Develop strategy and execution of SEO programs for our clients • Achieve performance goals of organic rankings and traffic for our clients through onsite technical SEO and offsite link-building. Complete SEO audits for new clients and contribute to our search proposals. Driving paid search work for clients, strategy development, tactical expertise, and measurement of search programs • Devising creative strategies to drive online traffic to the company website. Managing online brand and product campaigns to raise brand awareness. Managing all paid search and display programs across Google, Facebook and other platforms. Coordinating with the content team for high quality and SEO friendly content. • Establish and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identifies critical conversion points and drop off points on the website and optimize user funnels to improve conversion rate. Collaborate with cross functional teams to create landing pages and optimize user experience Show less