Experience

Doppio Malto

• Italy
• Restaurants
• 1 - 100 Employee

• Sales Strategy & Marketing Manager

  • Apr 2020 - Present

  Milano SALES STRATEGY (report to CEO and CFO) - Define and plan the omni-channel commercial strategy of Doppio Malto products; - Monitor market trends by analyzing risks and opportunities; - Define the commercial objectives, propose a budget in terms of costs, resources and time needed; - Work with agencies to entry GDO and Horeca market with Doppio Malto products; - Manage Doppio Malto ecommerce and track performances and revenues; - Monitor the results achieved and propose… Show more SALES STRATEGY (report to CEO and CFO) - Define and plan the omni-channel commercial strategy of Doppio Malto products; - Monitor market trends by analyzing risks and opportunities; - Define the commercial objectives, propose a budget in terms of costs, resources and time needed; - Work with agencies to entry GDO and Horeca market with Doppio Malto products; - Manage Doppio Malto ecommerce and track performances and revenues; - Monitor the results achieved and propose corrective actions; - Collaborate with brewery to identify new beer types to craft and to launch on the network. MARKETING (report to CMO) - Define brand strategy for Doppio Malto restaurants located in Italy and abroad (France and UK); - Set up the opening plan for the new restaurants; - Collaborate for local store activities and commercial promotions and PR, press and social activities to promote Doppio Malto before and post restaurant launch; - Analyse consumer trends and lifestyles about Italian and abroad restaurants; - Define the best offer and pricing in collaboration with Sales and Operations departments.

• Marketing & Communication Manager

  • May 2018 - Apr 2020

  Milano, Italia - Collaborate with the Head of Marketing in defining the brand strategy, building the budget and the annual marketing plan, supervising the subsequent implementation by monitoring the achievement of the expected results and proposing any corrective actions; - Define and implement (and modifies, if necessary) the annual Local Store Marketing Plan; - Support, within budget and in coordination with the sales network, the planning and implementation of Local Store Marketing activities in… Show more - Collaborate with the Head of Marketing in defining the brand strategy, building the budget and the annual marketing plan, supervising the subsequent implementation by monitoring the achievement of the expected results and proposing any corrective actions; - Define and implement (and modifies, if necessary) the annual Local Store Marketing Plan; - Support, within budget and in coordination with the sales network, the planning and implementation of Local Store Marketing activities in accordance with corporate objectives and group strategies; - Ensure the creation of materials for points of sale and the development of promotional actions and initiatives to support sales; - Analyze and evaluate potential partnerships and co-marketing initiatives



Università di Pisa

• Higher Education
• 700 & Above Employee

• Ph.D. in Business Administration and Management

  • Nov 2017 - Aug 2018

  Pisa, Italia Ranked 1st in the list of admitted candidates Winner of the only grant financed by Regione Toscana Anno 2017 “Pegaso” (International Grant) to spend at least 12 months abroad at a University or a scientifically relevant research center Research in Public Administration field, in particular about the measurement and simplification of administrative costs



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Business Strategy Analyst

  • May 2015 - Oct 2017

  Milano, Italia Focus on Marketing & Sales for Products Industry (eg. Consumer goods, Fashion, Retail, Automotive...)