Gracie Walton
Senior Data Analyst at Act Digital Consulting- Claim this Profile
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Bio
Experience
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Act Digital Consulting
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Data Analyst
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Mar 2020 - Present
Chicago, Illinois, United States • Conducted review meetings with the client for the proper implementation of the model using AWS EC2. • Built a model to predict CPM for social media ad targeting using KNIME and Python. • Developed live dashboards in Tableau to analyze and increase profits from digital marketing. • Performed EDA on 15-month demographics (through April 2019) to obtain CPM (cost per mile) information. • Created three different pricing models using Linear Regression, Random Forest, and Gradient… Show more • Conducted review meetings with the client for the proper implementation of the model using AWS EC2. • Built a model to predict CPM for social media ad targeting using KNIME and Python. • Developed live dashboards in Tableau to analyze and increase profits from digital marketing. • Performed EDA on 15-month demographics (through April 2019) to obtain CPM (cost per mile) information. • Created three different pricing models using Linear Regression, Random Forest, and Gradient Augment Tree. • The Gradient Boosting method achieved 96.7% accuracy on the real model after validating it with a new data set. • Optimized SQL stored procedures and reduced their execution time from 37 minutes to 4 minutes and 17 seconds. • Handled grossly unbalanced data through cross-validation and the combined use of SMOTE and ENN. Show less
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Cendyn
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United States
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Software Development
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400 - 500 Employee
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Data Analyst
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Aug 2018 - Jul 2019
Boca Raton, Florida, United States • I enabled my associates to be more productive by automating their tasks with VBA macros in Excel. • Ensured that SAP module updates could be validated by developing automated tests with HP software. • Reduced company equipment leasing costs by creating an asset tracking database with Microsoft Access. • Ensured timely implementations of SAP modules by assisting the project management team during outages. • I avoided shipping delays by correcting supply chain problems that were… Show more • I enabled my associates to be more productive by automating their tasks with VBA macros in Excel. • Ensured that SAP module updates could be validated by developing automated tests with HP software. • Reduced company equipment leasing costs by creating an asset tracking database with Microsoft Access. • Ensured timely implementations of SAP modules by assisting the project management team during outages. • I avoided shipping delays by correcting supply chain problems that were discovered by the SQL queries I wrote. • Greater efficiency by converting handwritten processes into workflows using GE, HTML, and CSS tools. • Increased my bandwidth by automating time-consuming Excel and Access reports with VBA-driven macros. Show less
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Education
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Oregon State University
Bachelor's degree, Analysis and Functional Analysis -
Oregon City Senior High School
High School Diploma