Lauren Blum
Content Manager at Germfree- Claim this Profile
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Bio
Experience
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Germfree
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United States
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Biotechnology
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1 - 100 Employee
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Content Manager
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Jul 2023 - Present
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Marketing Specialist
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Jul 2021 - Jul 2023
• Manage and execute brand development and management programs, including programs to promote and maintain brand consistency as directed by the marketing plan and marketing leadership. • Work on marketing collateral in Adobe suite of products • Coordinate, capture, and develop content and materials that help build a consistent and positive brand image. • Devise cohesive marketing collateral and messaging on a daily basis. • Develop, design, and distribution set-up on all collateral… Show more • Manage and execute brand development and management programs, including programs to promote and maintain brand consistency as directed by the marketing plan and marketing leadership. • Work on marketing collateral in Adobe suite of products • Coordinate, capture, and develop content and materials that help build a consistent and positive brand image. • Devise cohesive marketing collateral and messaging on a daily basis. • Develop, design, and distribution set-up on all collateral materials to support internal and external partners. • Design, develop and track direct marketing campaigns, print and digital • Manage the development of social media efforts through LinkedIn, Facebook, Twitter, and Instagram • Monitor media outlets (print, online, social media, video and broadcast) for company coverage. • Work with teams from different departments of each brand to coordinate pursuit efforts, leveraging SMEs weekly. • Assist with developing internal and external campaigns and website maintenance while supporting and interfacing with external marketing agencies and partners (ie SEO team, copywriters)
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Marketing Assistant
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Jul 2020 - Aug 2021
• Prepare and deliver promotional presentations • Compose and post online content on the company’s website and social media accounts • Write marketing literature (brochures, press releases etc) to improve the company’s presence in the market • Work on marketing collateral in Adobe suite of products • Video and Photo production for social and website content
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Marketing Intern
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Apr 2020 - Jul 2020
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities • Support marketing executives in organizing various projects • Conduct market research and analyze consumer rating reports/questionnaires • Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
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Publix Super Markets
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United States
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Retail
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700 & Above Employee
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Deli Clerk
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Jun 2018 - Jul 2020
St Petersburg, Florida, United States • Mange customer service of about 20-30 customers per hour while maintaining deli cleanliness • Use of team work to divide deli tasks amongst workers for a common goal • Responsible for the time management regarding food to be rotated and stations to be cleaned • Effectively communicate to deliver consistently accurate orders
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Education
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University of South Florida St. Petersburg
Marketing -
Spruce Creek High School
International Baccalaureate Program