Experience

Fitness Machine Technicians

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Franchise Owner and Director of National Accounts at Fitness Machine Technicians

  • Jul 2018 - Present

  Owner of North Charlotte, Greensboro and Durham territories. Also responsible for developing new national accounts that benefit all of the system's franchisees. Owner of North Charlotte, Greensboro and Durham territories. Also responsible for developing new national accounts that benefit all of the system's franchisees.



Self Employed

• Sports Marketing Consultant

  • Dec 2017 - Present

  Working with companies in the sports business on strategic planning, marketing, account management and sales. Working with companies in the sports business on strategic planning, marketing, account management and sales.



TechForce Foundation

• United States
• Education Management
• 1 - 100 Employee

• Vice President National Partnerships

  • Dec 2016 - Dec 2017

  • Responsible for all business development and partnership marketing for this innovative, growing foundation focused on developing the pipeline of future technicians for the transportation industry• Traveled nationally and connected with hundreds of large companies from all markets in the transportation industry (automotive OEMs, automotive aftermarket, collision repair, marine, motorcycle, heavy equipment, trucking, fleets, dealership groups) and some from outside that industry• Responsible for market research, presenting opportunities and proposal development• Delivered multiple new business partnerships (corporate donors and media) resulting in 20+% growth versus prior year• Oversaw implementation of new CRM system and established account management program



IMG College

• Vice President Partnership Marketing

  • May 2015 - Dec 2016

  • Leader, mentor and manager of team of 20 people which handled national partnerships totaling nearly $100 million in sponsorship revenue for the IMG College Division• Contributed to revenue growth of over 15% by minimizing attrition and growing existing partnerships• Worked closely with WME to integrate the entertainment aspect of the business (concerts, talent, etc.) into many of the partnerships• Collaborated with other team members to develop new assets (social media, media, experiential marketing, etc.) that could be sold to existing partners or prospects



NASCAR

• Spectator Sports
• 700 & Above Employee

• Managing Director Business Development, Automotive and Contingency

  • Jul 2012 - May 2015

  • Responsible for the sales and negotiation of all new automotive sponsorship business• Growth and creative development of NASCAR’s Contingency Program (over $9 million in prize money for the NASCAR teams)• Sold multiple new sponsorships resulting in over $15 million revenue

• Managing Director, Automotive Group

  • Oct 2009 - Jul 2012

  • Responsible for the strategic plans, revenue development activities and budget for the automotive sponsorship division (over $20,000,000 in annual revenue)• Leadership of a team of thirteen people engaged in brand marketing, business development and partnership marketing• Oversaw the development of many new marketing assets (media, B2B programs, promotions, etc.) to help drive new business and retention of existing partners • Responsible for developing strategic account partnerships with companies like Universal Technical Institute, Freescale, McLaren, etc.• Achieved 20% growth over two year period (2011-2012)

• Director of Partnership Marketing

  • Jul 1997 - Oct 2009

  • Leadership of team of 4 people that managed a significant revenue stream for NASCAR • Collaborated to grow this new revenue stream by adding over 30 new sponsors and building many of those sponsorships into larger deals over time• Specialized in building value for existing partners through branding, promotions, event marketing, communications and increasing overall activation• Created and built the NASCAR Performance automotive brand platform• Responsible for creating the “Chase for the Sprint Cup” (NASCAR’s playoff system) and named on the US patent• Promoted from Account Manager to Sr. Account Manager to Director



Parts Plus

• Product Manager

  • Jan 1995 - Jul 1997

  • Responsible for management of automotive product categories worth over $500 million• Responsible for developing RFPs and negotiating preferred vendor contracts in major automotive product categories which resulting in significant price decreases and signing bonuses for the distribution association• Oversaw the motorsports sponsorship program and activation • Responsible for management of automotive product categories worth over $500 million• Responsible for developing RFPs and negotiating preferred vendor contracts in major automotive product categories which resulting in significant price decreases and signing bonuses for the distribution association• Oversaw the motorsports sponsorship program and activation



Auto Source

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Product Manager

  • Oct 1990 - Dec 1994

  • Responsible for the procurement of all products in the exhaust, custom wheels and car audio categories• Promoted from Marketing Coordinator to Rebuyer to Product Manager • Responsible for the procurement of all products in the exhaust, custom wheels and car audio categories• Promoted from Marketing Coordinator to Rebuyer to Product Manager