Experience

French/West/Vaughan

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Group Account Director

  • Jul 2022 - Present

• Account Supervisor

  • Jul 2021 - Jul 2022

• Account Executive

  • Aug 2020 - Jun 2021



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Associate, Healthcare

  • May 2018 - Aug 2020

  • Led media efforts for multiple pharmaceutical clients, including media outreach, media list maintenance, daily news and social media sweeps, alerting necessary news to clients and sharing weekly reports 500+ member teams; led monitoring and outreach for 20+ FDA/data milestones & medical meetings annually • Led material development process including press releases, fact sheets, key messages/Q&A documents, media pitches, sponsored content, social content & internal communications; coordinated review between Amgen & Novartis communication, brand, medical, regulatory & legal teams to ensure documents were FDA compliant • Communicated with HCPs, patients & bloggers for paid & earned media opportunities • Assisted in the launch of two celebrity disease awareness campaigns; organized and prepared for multiple production days and separate media launch events in NYC and LA; liaised with online developers to create website content and layouts • Conduct research & media audits for insight on various topics, products & people • Planned multiple events and productions, including multiple R/SMTs, 3 Facebook Live/Instagram Takeovers, private media panels and a NYC media publishing house roundtable with Meredith, Conde Nast & Hearst • Managed multiple accounts with annual budgets ranging from $500,000 to $1,500,000+ annual budgets; reviewed the team’s billed time, updated budget trackers & created monthly activity reports Show less



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern, Healthcare

  • May 2017 - Aug 2017

  • Assisted the Roche/Genentech account by conducting research, creating & completing media audit code books, media lists, media monitoring as well as leading advocacy group/influencer relations efforts • Gained experience in regulatory drug work with FDA approvals, international medical meeting data releases, pharmaceutical injunctions • Assisted the Roche/Genentech account by conducting research, creating & completing media audit code books, media lists, media monitoring as well as leading advocacy group/influencer relations efforts • Gained experience in regulatory drug work with FDA approvals, international medical meeting data releases, pharmaceutical injunctions



RemetricHealth

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Public Relations Associate

  • Dec 2016 - Jul 2017

  •Wrote press releases regarding company announcements and news in the pulmonary disease community •Managed social media accounts & created a strategy to increase PMD’s awareness, educate their targeted audiences, and improve the connectivity and treatment of patients with pulmonary diseases •Interviewed key influencers (doctors, researchers, patients etc..) to create content for PMD •Wrote press releases regarding company announcements and news in the pulmonary disease community •Managed social media accounts & created a strategy to increase PMD’s awareness, educate their targeted audiences, and improve the connectivity and treatment of patients with pulmonary diseases •Interviewed key influencers (doctors, researchers, patients etc..) to create content for PMD



UNC Kenan-Flagler Business School

• United States
• Higher Education
• 400 - 500 Employee

• Marketing Communications Coordinator

  • May 2016 - Dec 2016

  • Wrote stories for the Kenan-Flagler Undergraduate Blog • Created social media specific copy to promote content on different channels • Collaborated with marketing department on new social media campaign strategies • Worked with Undergraduate, Executive, Online and traditional MBA programs • Wrote stories for the Kenan-Flagler Undergraduate Blog • Created social media specific copy to promote content on different channels • Collaborated with marketing department on new social media campaign strategies • Worked with Undergraduate, Executive, Online and traditional MBA programs



Participate Learning

• United States
• Education Administration Programs
• 100 - 200 Employee

• Communications and Marketing Intern

  • Apr 2016 - Nov 2016

  • Created, wrote and scheduled social media posts • Assisted in creation and promotion of quarterly content pillars • Conducted competitor research • Strategized and implemented new communications, social media and marketing tactics • Worked with print, digital and broadcast publications for media opportunities • Gained skills in content marketing, press release writing, social media management and media relations • Created, wrote and scheduled social media posts • Assisted in creation and promotion of quarterly content pillars • Conducted competitor research • Strategized and implemented new communications, social media and marketing tactics • Worked with print, digital and broadcast publications for media opportunities • Gained skills in content marketing, press release writing, social media management and media relations