Diahann Benitez
Post graduate certification in Digital Marketing at Digital Marketing Institute- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certified Digital Marketing Professional
Digital Marketing InstituteSep, 2020- Oct, 2024
Experience
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Digital Marketing Institute
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Ireland
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Higher Education
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700 & Above Employee
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Post graduate certification in Digital Marketing
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May 2020 - Present
- Accredited Digital marketing qualification recognized worldwide. - Social Media Marketing: Facebook, Instagram, Linkedin, Snapchat, Twitter.- SEM (SEO & PPC) - Digital Display Advertising, - Email Marketing, - Digital Strategy & Planning
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Colorful Wines
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Spain
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Beverage Manufacturing
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1 - 100 Employee
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Digital Marketing Consultant
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May 2020 - Jul 2020
Consultancy focused on recently launched digital products and increasing their weight within net sales.Main activities were aimed at,- Digital products pricing definition, market segmentation and target selection based on profitability. - New digital products pipe plan for additional revenue streams. - Products and sales tools tailoring for enhanced offer. - Clients targeting and offer negotiation for maximised conversion rate.- Channel and promotional tools selection based on main business objectives.- Promotional activities in most engaging formats to maximise impressions and click through rates.- Social media following growth and cross fertilisation.- Ever green content, subjects definition and executionAchievements,- Following increased by 15% without additional budget expenditure- Doubling of existing digital products sales - Linkedin company page creation and following built from scratch- Linkedin content creation: both owned and curated to establish CW leadership and authority in the team building space
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Nestlé Skin Health
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Switzerland
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Wellness and Fitness Services
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700 & Above Employee
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Global Brand Manager Cetaphil Sun
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Jan 2017 - Nov 2019
- Leads the development of globally scalable consumer centric strategies and pipeline of initiatives to fuel sustainable mid and long term growth.- Leads cross-functional teams for specific umbrella innovation projects that engage internal resources and external partners. - Responsible for global Sun pillar strategy and equity building initiatives. Achievements- Developed the current big idea for Sun: Face the Sun, Feel the Sun, Take only Health from the Sun. • Process managed went from creative concept to production and countries deployment for local implementation. • Assets delivered were to be used in search, display/video channels (Facebook, YouTube and Instagram)
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Global Brand Manager - New categories
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Jan 2015 - Jan 2017
− Co leads the Global Brand Team to define and execute the strategic pillars of the new brand carrier, plus managing the integration of local brands into the global platform.− Identify new business opportunities and strategic match for the Therapeutic Hair care category based on consumer research of unmet needs.− Commercial lead of the Steering committee for projects of portfolio extension, geo expansion, packaging innovation and "Big idea campaigns".Achievements- Successfully drove the launch of qilib, a Therapeutic Hair care brand in 15 markets including US, China, India, Brazil and Russia.
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Bausch + Lomb
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Marketing Manager, Global Marketing OTC - EMEA
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Jan 2013 - Dec 2013
- Responsible for driving market shares and sales growth for the Dry Eye category in West and Easter Europe plus key high growth markets.- Developed and lead key growth initiatives for Bausch & Lomb's General Eye Care business focused on new product pipeline, brand equity building, geographic expansion and bottom line targets. - Led cross-functional global and regional teams to strengthen portfolio pipeline, global launch planning, branding and brand positioning, packaging, pricing, claims and support, and communication platforms targeted at both consumers and Eye Care Professionals.Key achievements- Revitalized the EUR 80 M business of Eye care in B+L via NPDs and new communication.- Developed consumer and professional toolkits for Bausch & Lomb Europe’s No 1 OTC brand, with deployment across consumer and professional media means. These tools had been later implemented as best practice in LATAM and Asia Pacific.
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Colgate-Palmolive
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United States
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Manufacturing
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700 & Above Employee
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Market Development Manager
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Nov 2010 - Nov 2012
- Responsible for driving Market Shares, Net sales and Operating Profit in European (Poland, Croatia, Slovenia, Finland and Spain) and Non-European (Israel, Japan and South Africa) Export’s markets. − Developed an integrated category and brand strategy that combined direct (media/shopper marketing) and indirect communication to consumers through key influencers (KOLs, Regulatory authorities, professionals).Achievement- Successful introduction of new premium priced indications across markets with significant uplift in profit and SOM while enlarging the base business. Launch was based on Search and Display with substantial improvement in ROI vs. a traditionally TV sponsored launch.
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Henry Schein
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Brand Manager Colgate / Septodont / SDI
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Jul 2007 - May 2009
- Supervised 25 accounts which generated 31% of HSH Australia’s net sales. Top accounts included Colgate, Septodont (Multinational French Company) and SDI (Multinational Australian Company).- Developed internal and external marketing initiatives directed to maximize sales turnover, market coverage and HSH’s bottom line.
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Pasteurizadora Táchira
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Venezuela
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Dairy Product Manufacturing
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1 - 100 Employee
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Marketing Manager
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Mar 2005 - Mar 2006
- Planned the vision and strategic development of the marketing plan for the different categories included in the company’s portfolio.- Developed an understanding of direction and priorities of the corporate image and the ways that the company should be addressing media outlets and external audiences.- Consolidated strong working relationships with Creative, Media and Consumer Insights agencies.
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Mondelēz International
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Senior Brand Manager Manager Powder and RTE Desserts / Cereals
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Apr 2002 - Oct 2004
- Led commercial initiatives within the Regional Desserts Team, the unit that supports the Latin markets in organizing fast deployments of value added products for the Dessert Category.- Recovered Royal brand relevance within Dry Powder Desserts segment through NPD.- Drove the profitability of the Desserts portfolio by taking advantage of cost saving initiatives that did not result in adverse consumer noticeable changes.
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Education
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2006 - 2008
Macquarie University
Master in Commerce, Marketing -
2001 - 2003
Universidad Metropolitana (VE)
MBA, Marketing -
1989 - 1994
Universidad Católica Andrés Bello
Bachelor's degree, Mass Communication/Media Studies
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