Cynthia Amerniss
Senior Digital Marketing - Google Ads Specialist at Marvil56- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certification Google Ads pour la publicité sur le Réseau Display
Google AdsFeb, 2020- Nov, 2024 -
Certification Google Ads pour la publicité sur le Réseau de Recherche
Google AdsFeb, 2020- Nov, 2024 -
Certification sur les annonces Shopping
Google AdsFeb, 2020- Nov, 2024 -
Formation Experts Google Ads - L'Accélérateur
Blaise & Bruno Acquisition Marketing
Experience
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Marvil56
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Switzerland
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Technology, Information and Internet
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1 - 100 Employee
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Senior Digital Marketing - Google Ads Specialist
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Apr 2019 - Present
⇒ GOOGLE ADS• Delivering SEM Audits• Providing Google Ads strategies in accordance with client goals• Creating Search, Shopping and Display Campaigns• Monitoring and optimising campaigns on a daily basis • Presenting reportings to the clients⇒ LANDING PAGES• Copywriting and implementing landing pages • Optimising landing pages with A/B testing⇒ TRACKING• Setting up Google Tag Manager • Google Ads : implementing tracking and conversions via GTM• Google Analytics : implementing tracking via GTM, link with Google Ads, creating goals and remarketing audiences⇒ Also in charge of the Emailing strategy for our clients : customer acquisition and retention emails, trigger emails (transactional emails, abandoned cart reminders) + implementation of the strategy.
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Digital Marketing Specialist
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Jun 2015 - Sep 2019
⇒ GOOGLE ADS• Set up and managed campaigns (search, display, shopping) across several countries• Optimised campaigns based on ROAS and ROI to achieve business goals• Provided and presented reports with analysis ⇒ E-COMMERCE• Coordinated the translation and creation of new websites, landing pages and advertising materials • Proposed and Set up seasonal/promotional events on clients websites• Provided recommendations regarding website content and funnel to optimise user journey and conversions.⇒ EMAILING• Created email marketing campaigns (customer retention, triggers emails)• Reporting and analysis⇒ SEOProvided SEO recommendations
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Head of Digital Marketing
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Oct 2013 - May 2015
⇒ GOOGLE ADS - BING ADS• Handled $1M+ Yearly Google PPC Spend in highly competitive markets, across 19 countries• Set up and managed all PPC campaigns (search, display, shopping)• Optimised campaigns according to the business goals• Defined and executed digital marketing strategies worldwide to increase sales and ROI⇒ E-COMMERCE• Monitored a panel of > 30 websites (web mastering), created dashboard and reported to the CEO (including sales, conversion rate, turnover, margin…), provided recommendations.• Managed the launch of >15 new websites worldwide : Defined the scope of all projects, Estimated costs, Planned and Found Resources (translators, web design, IT), Estimated time, Reported progress, Tested website (front and back end) and Controlling quality⇒ BUSINESS DEVELOPMENTWorked on new growth levers for the business, set up a strategic plan and carried projects in order to develop the business.⇒ EMAIL MARKETINGDeveloped and managed email marketing campaigns ⇒ SEOProvided SEO audits. Worked closely with the IT team to implement recommendations
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DOUBLE6 SARL
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Switzerland
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Advertising Services
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1 - 100 Employee
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Affiliate Manager
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Nov 2012 - Oct 2013
• Affiliate Marketing• Traffic generation (CPL, CPC, CPS, CPM...) • Track, analyze and optimize performances based on ROI• Google Ads campaigns• Email Marketing • Affiliate Marketing• Traffic generation (CPL, CPC, CPS, CPM...) • Track, analyze and optimize performances based on ROI• Google Ads campaigns• Email Marketing
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FLinteractive
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France
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Manager
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Feb 2011 - Dec 2011
• Google Ads campaigns• Affiliate Marketing• Email Marketing• Reporting, analysis and optimisation• on site SEO optimization• Project management • Google Ads campaigns• Affiliate Marketing• Email Marketing• Reporting, analysis and optimisation• on site SEO optimization• Project management
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Plebicom
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France
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Internet Publishing
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1 - 100 Employee
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Digital Marketing Officer
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2007 - 2011
• Affiliate Marketing• Emailing campaigns creation and management• Reporting, analysis and optimisation • Webmastering• Team management (2 executives) • Affiliate Marketing• Emailing campaigns creation and management• Reporting, analysis and optimisation • Webmastering• Team management (2 executives)
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Marketing Assistant
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2005 - 2005
• Management of online and offline marketing plans• Creation and launch of the first edition of the magazine "Seasons" inspired by the brand's products and new trends• Development of the company's brands for export• Merchandising• Management of press relations (press kits and press releases)• Ensured customer service in French • Management of online and offline marketing plans• Creation and launch of the first edition of the magazine "Seasons" inspired by the brand's products and new trends• Development of the company's brands for export• Merchandising• Management of press relations (press kits and press releases)• Ensured customer service in French
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Education
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2007 - 2010
Wesford Business School
Master of Business Administration - MBA, Marketing Management (specialised in e-business) -
2005 - 2007
La Martinière Duchère, Lyon - France
BTS Commerce International - HND in International Trade Management -
2003 - 2005
Lycée Lacassagne, Lyon - France
Baccalauréat Action et Communication Commerciale - High School Diploma in Business and Communication, Mention Bien - High Honors
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