Director of Sales & Marketing

• Aug 2023 - Present

National Sales Manager

• Sep 2018 - Aug 2023

• Responsible for both national and international sales• Increased depletions in the first 12 months by 34%• Increased shipments in the first 12 months by 44%

Board Member

• Jan 2023 - Present

Marketing Commitee Chair

• Aug 2021 - Present

Western Regional Sales Manager

• Mar 2017 - Sep 2018

• Increased depletions in the first 12 months by 30% • Increased shipments in the first 12 months by 35%. • Negotiated pricing, distribution, new product authorization and development in regional chains, such as: Costco, Sprouts, Bristol Farms, Stater Bros., Safeway, Albertsons, Ralphs, and Vons. • Increased depletions in the first 12 months by 30% • Increased shipments in the first 12 months by 35%. • Negotiated pricing, distribution, new product authorization and development in regional chains, such as: Costco, Sprouts, Bristol Farms, Stater Bros., Safeway, Albertsons, Ralphs, and Vons.

National Sales Manager

• Mar 2015 - Sep 2016

*** Responsible for the creation of a national distribution network. *** Added 16 new distributors in three months. *** Responsible for the development, implementation and execution of sales and marketing initiatives that resonate throughout the national market. ***Accountable for profitability improvement; including P&L responsibility and driving market growth *** Responsible for the creation of a national distribution network. *** Added 16 new distributors in three months. *** Responsible for the development, implementation and execution of sales and marketing initiatives that resonate throughout the national market. ***Accountable for profitability improvement; including P&L responsibility and driving market growth

National Brand Manager

• 2014 - 2015

***Analyze brand performance, brand competitiveness, and product trends in the marketplace while developing strategies for the brand based on research and analysis. ***Assist distributor sales teams to identify and implement sales strategies to further the success of our brand within our target markets. ***Manage the brands image and reputation in the public’s eye thru pricing, uniformity and brand consistency. ***Develop, in conjunction with ownership, marketing initiatives and activities to include: campaigns (print, web, social media and broadcast), events, and winery sponsorships. **Identify and execute brand insights into actionable programs that have a beneficial impact on the growth of the business. Show less

National Sales Manager (2012-14), Eastern Sales Manager (2008-2012)

• 2007 - 2014

***Develop long-term strategies for the growth of The Four Graces brand throughout all channels including on-premise, off-premise, chains and national accounts optimizing sales, profitability and positioning. ***Assist the marketing staff in developing, executing and communicating integrated messages and programs across all channels. ***Develop, in conjunction with executive team and ownership, strategic plans, policies, budgets, and staffing plans. ***Effectively communicate to our distributors our company’s sales and distribution objectives, brand priorities and merchandising expectations, and ensure that distributor efforts are consistent with these goals and priorities ***Educate distributor salespeople about company brands and motivate distributor management and their sales force to execute on all company programs and achieve company desired sales and distribution goals ***Prepare and execute monthly and annual business reviews with distributor management, request and manage monthly quotas, create and manage incentive programs ***Manage the Region’s expenditures to ensure that spending is within budget Show less

Area Manager (Coastal W&S Florida)

• 2005 - 2006

***Monitored and managed sales representatives’ performance within the Diageo sales team***Set goals within the sales team to achieve monthly, quarterly and annual on-premise targets; ***Worked with sales force to monitor progress and ensure goals were achieved***Analyzed account sold data, order cycles and depletion reports to generate orders and achieve improved brand position***Assisted in developing and implementing programs based on brand initiatives

State On-Premise Manager (KY)

• 2003 - 2005

***A visible leader that was engaged in the sales division statewide***Worked with suppliers to create sales, revenue, gross profit dollars and profit expectations***Coached and led the on-premise division to ensure that all account execution initiatives were implemented and achieved***Worked in conjunction with the VP of Sales and Marketing to develop goals, marketing plans and sales programming

District Manager (KY)

• 2001 - 2003

***Called on designated number of key on and off premise accounts with the sole responsibility for expanding distribution/volume on priority brands/sizes***Successfully launched all new products on-premise achieving volume and distributions as set out by our supplier partners***Provided sales training and communication to sales force in areas of brand trends and sales technique; Provided wait staff training at key accounts***Maintained accurate and up to date records on contacts made, new placements secured, follow-up points and direction Show less

Sales Representative (KY)

• 2000 - 2001

Sales Representative

• 1999 - 2000