Experience

GoodTrust

• United States
• Internet Publishing
• 1 - 100 Employee

• Founder and CEO

  • Apr 2020 - 3 years 9 months

  Palo Alto, California, United States Founder GoodTrust, the first of its kind Smart Estate Planning service. GoodTrust is recognized as a must-have service by leading press incl. WIRED, WSJ, CNN, CBS, BBC, AARP, and Forbes.



Jetson

• United States
• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• Senior Advisor to the Founders

  • Jan 2022 - 2 years

  Palo Alto, California, United States Angel investor. Established Jetson in the USA and Senior Advisor to the Founders. Jetson, is a commercially available personal electric aerial vehicle that you can own and fly.



Elonroad

• Sweden
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Senior Advisor to the CEO

  • Dec 2022 - 1 year 1 month

  Palo Alto, California, United States Angel Investor. Establishing Elonroad in the USA and Senior Advisor to the CEO. The Electric Road System for everyone · A holistic charging solution for all electric vehicles.



Einride

• Sweden
• Transportation, Logistics, Supply Chain and Storage
• 300 - 400 Employee

• Senior Advisor to the CEO

  • Apr 2020 - Apr 2023

  San Francisco Bay Area Angel investor. Established Einride in the USA and Senior Advisor to the CEO.



HTC VIVE

• Taiwan
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• President Viveport and SVP Virtual Reality

  • Feb 2016 - Mar 2020

  San Francisco Bay Area Launched and built Viveport into a global destination for Virtual Reality (VR) experiences in +60 markets. Created the worlds first "Netflix of VR" content subscription business, helping 1,000s of developers to monetize their content across VR platforms.



Modern Times Group MTG AB

• Sweden
• Entertainment Providers
• 100 - 200 Employee

• CEO MTGx and Chief Digital Officer MTG

  • Feb 2013 - Jan 2016

  Stockholm, Sweden Built and grown the groups digital companies as CEO of Viaplay (European Netflix competitor with live sports) and ViaFree (ad-funded VOD services in 8 markets). Built world leading eSports and YouTube businesses with investments in ESL (world leader in eSports), DreamHack, Zoomin.TV (5th largest YouTube MCN), Splay Network (digital influencer network) and xVentures (new investments and M&A). Modern Times Group (MTG) is an international entertainment group with operations that span four… Show more Built and grown the groups digital companies as CEO of Viaplay (European Netflix competitor with live sports) and ViaFree (ad-funded VOD services in 8 markets). Built world leading eSports and YouTube businesses with investments in ESL (world leader in eSports), DreamHack, Zoomin.TV (5th largest YouTube MCN), Splay Network (digital influencer network) and xVentures (new investments and M&A). Modern Times Group (MTG) is an international entertainment group with operations that span four continents. Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Global Marketing Director - Ads, Mobile & Social Advertising

  • May 2009 - Feb 2013

  San Francisco Bay Area Established and managed all Mobile & Social Ads Marketing activities globally across Search, Display, Video/YouTube, Local and Commerce. Also managed Global Product Marketing and market roll-out for all Google's Ads products with extensive experience and expertise across Search, Display, Mobile, Local and Analytics.

• Director of Product Marketing EMEA

  • Jan 2007 - May 2009

  London, United Kingdom Led Product Marketing for all Google products in EMEA. This includes product marketing and product launch responsibility for all Google products in the region e.g. Adwords, AdSense, Search, Maps/Earth, Gmail/Apps, YouTube, Mobile, Blogger, Social, Android, Enterprise etc. Extensive experiences of B2C and B2B product launches and managing global marketing initiatives.



XLENT

• Sweden
• IT Services and IT Consulting
• 300 - 400 Employee

• CEO

  • Feb 2005 - Jan 2007

  Founded and built a leading Nordic telecom and media focused strategy consultancy company focusing on customer centricity, CRM/loyalty, digital transformation (web, mobile video) and subscription services.



Digiscope

• CEO and Founder

  • Jan 1999 - Jan 2005

  Founded and grown a pioneering interactive media strategy consultancy company focusing on PC, TV, Mobile convergence and related digital and CRM strategies.



SOL | Nyhetsbildet oppsummert

• Norway
• Online Audio and Video Media
• 1 - 100 Employee

• Director and Co-founder Sweden

  • Jan 1997 - Dec 1998

  Co-founded and built the leading Nordic Internet portal company (AOL of the Nordics) providing a wide range of offerings e.g. Search, Shopping, Travel, Finance, Games, Classifieds, Community etc.



Telia

• Sweden
• Telecommunications
• 700 & Above Employee

• Manager Multimedia Dept.

  • Oct 1995 - Dec 1996

  Established the first multimedia department at the leading incumbent telecoms provider in Sweden.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Ass. Brand Manager

  • Jan 1994 - Oct 1995