Gibson Toombs

Writer at Codal Inc.
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us****@****om
(386) 825-5501

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Experience

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Writer
      • Jan 2021 - Present

      - Develop in-house content marketing campaigns targeting a wide range of industries, including eCommerce, fashion, agriculture, retail, finance, and food and beverage - Write blogs, ebooks, white papers, case studies, landing pages, email newsletters, and press releases to engage with Codal's target audience, drive traffic to our site, and generate sales leads - Produce authoritative content on highly technical topics, such as digital transformation, artificial intelligence and machine… Show more - Develop in-house content marketing campaigns targeting a wide range of industries, including eCommerce, fashion, agriculture, retail, finance, and food and beverage - Write blogs, ebooks, white papers, case studies, landing pages, email newsletters, and press releases to engage with Codal's target audience, drive traffic to our site, and generate sales leads - Produce authoritative content on highly technical topics, such as digital transformation, artificial intelligence and machine learning, IoT, robotic process automation, DevOps, and more - Utilize SEO tools like SEMRush and Moz for keyword research and topic ideation - Write copy for client proposals and sales decks Show less - Develop in-house content marketing campaigns targeting a wide range of industries, including eCommerce, fashion, agriculture, retail, finance, and food and beverage - Write blogs, ebooks, white papers, case studies, landing pages, email newsletters, and press releases to engage with Codal's target audience, drive traffic to our site, and generate sales leads - Produce authoritative content on highly technical topics, such as digital transformation, artificial intelligence and machine… Show more - Develop in-house content marketing campaigns targeting a wide range of industries, including eCommerce, fashion, agriculture, retail, finance, and food and beverage - Write blogs, ebooks, white papers, case studies, landing pages, email newsletters, and press releases to engage with Codal's target audience, drive traffic to our site, and generate sales leads - Produce authoritative content on highly technical topics, such as digital transformation, artificial intelligence and machine learning, IoT, robotic process automation, DevOps, and more - Utilize SEO tools like SEMRush and Moz for keyword research and topic ideation - Write copy for client proposals and sales decks Show less

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Content Strategist
      • Apr 2020 - Jan 2021

      - Built content marketing strategies for clients in various industries, including real estate, healthcare, finance, and automotive - Managed teams of writers to ensure that deadlines were met and content was superb - Utilized SEO tools like SEM Rush and Ahrefs for keyword research and topic ideation - Wrote and edited blogs, landing pages, email newsletters, press releases, video scripts, and other content for clients on the Scripted platform - Built content marketing strategies for clients in various industries, including real estate, healthcare, finance, and automotive - Managed teams of writers to ensure that deadlines were met and content was superb - Utilized SEO tools like SEM Rush and Ahrefs for keyword research and topic ideation - Wrote and edited blogs, landing pages, email newsletters, press releases, video scripts, and other content for clients on the Scripted platform

    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Content Writer
      • Oct 2019 - Apr 2020

      - Wrote and edited copy for businesses in various industries, including healthcare, finance, real estate, and cybersecurity. - Collaborated with SMEs, editors, project managers, designers, and SEO consultants to create engaging and effective content. - Focused mostly on blogs, infographics, ebooks, landing pages, and product descriptions. - Wrote and edited copy for businesses in various industries, including healthcare, finance, real estate, and cybersecurity. - Collaborated with SMEs, editors, project managers, designers, and SEO consultants to create engaging and effective content. - Focused mostly on blogs, infographics, ebooks, landing pages, and product descriptions.

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Sales & Success Representative
      • Jul 2018 - Oct 2019

      - Grew the business by bringing on hundreds of new clients spanning all industries - Provided SEO strategy and analytics to drive organic traffic to client websites - Matched new clients with qualified writers and provided best practices for content creation - Wrote and edited blogs for several clients on the Scripted platform - Grew the business by bringing on hundreds of new clients spanning all industries - Provided SEO strategy and analytics to drive organic traffic to client websites - Matched new clients with qualified writers and provided best practices for content creation - Wrote and edited blogs for several clients on the Scripted platform

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Production Assistant - "Chicago Fire" (Season 5) and "Chicago Med" (Season 3)
      • Apr 2016 - May 2018

      - Assisted producers and shooting crew with various functions during the prepping and shooting of each episode - Communicated the progress of each episode to above-the-line personnel via daily reports - Maintained smooth distribution of documents between all departments (i.e. scripts, schedules, contracts, memos, etc.) - Facilitated the transportation of footage and script notes from set to post-production team - Coordinated catered meals, kept office organized and stocked with… Show more - Assisted producers and shooting crew with various functions during the prepping and shooting of each episode - Communicated the progress of each episode to above-the-line personnel via daily reports - Maintained smooth distribution of documents between all departments (i.e. scripts, schedules, contracts, memos, etc.) - Facilitated the transportation of footage and script notes from set to post-production team - Coordinated catered meals, kept office organized and stocked with supplies, ran errands, answered phone Show less - Assisted producers and shooting crew with various functions during the prepping and shooting of each episode - Communicated the progress of each episode to above-the-line personnel via daily reports - Maintained smooth distribution of documents between all departments (i.e. scripts, schedules, contracts, memos, etc.) - Facilitated the transportation of footage and script notes from set to post-production team - Coordinated catered meals, kept office organized and stocked with… Show more - Assisted producers and shooting crew with various functions during the prepping and shooting of each episode - Communicated the progress of each episode to above-the-line personnel via daily reports - Maintained smooth distribution of documents between all departments (i.e. scripts, schedules, contracts, memos, etc.) - Facilitated the transportation of footage and script notes from set to post-production team - Coordinated catered meals, kept office organized and stocked with supplies, ran errands, answered phone Show less

    • United States
    • Insurance
    • 1 - 100 Employee
    • Digital Content Writer
      • Aug 2017 - Sep 2017

      - Worked with a team of insurance brokers and digital specialists to develop effective online marketing strategies - Wrote daily articles about the company's various services to increase search engine optimization (SEO) - Wrote long- and short-form copy for the company's website and brochure - Worked with a team of insurance brokers and digital specialists to develop effective online marketing strategies - Wrote daily articles about the company's various services to increase search engine optimization (SEO) - Wrote long- and short-form copy for the company's website and brochure

  • Becker Film
    • Greater Chicago Area
    • Production Associate
      • Jul 2015 - Apr 2016

      - Worked behind the scenes on commercials for many different brands (e.g. Apple, Toyota, Kellogg) - Wrote pre-production books, coordinated with vendors, organized equipment and props - Provided support for all departments on set, ran errands, organized meals - Finalized expenses, returned equipment to vendors, planned the wrap party - Worked behind the scenes on commercials for many different brands (e.g. Apple, Toyota, Kellogg) - Wrote pre-production books, coordinated with vendors, organized equipment and props - Provided support for all departments on set, ran errands, organized meals - Finalized expenses, returned equipment to vendors, planned the wrap party

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Office Assistant
      • Jun 2014 - Jun 2015

      - Scheduled DJ showtimes, PSA's, and ticket giveaways for local concerts - Coordinated inbound leads from record labels with station's music director - Maintained organization of office and music library - Scheduled DJ showtimes, PSA's, and ticket giveaways for local concerts - Coordinated inbound leads from record labels with station's music director - Maintained organization of office and music library

  • The Venture Dept.
    • Eugene, Oregon Area
    • Copywriter
      • May 2014 - Jun 2015

      - Worked on ad campaigns for restaurants, apartment complexes, and other local businesses - Wrote short and long form copy for print ads and websites - Wrote and produced promotional videos, shared on social media - Worked on ad campaigns for restaurants, apartment complexes, and other local businesses - Wrote short and long form copy for print ads and websites - Wrote and produced promotional videos, shared on social media

    • Entertainment Providers
    • 1 - 100 Employee
    • Writer, Producer
      • Sep 2013 - May 2015

      - Created a comedy mini-series, which aired late nights on public access television - Wrote scripts, hired cast and crew, scouted shooting locations, gathered film equipment and props - Worked closely with actors, videographers, and lighting experts to execute each scene - Worked with editors, promoted episodes online, presented final cuts to executives - Created a comedy mini-series, which aired late nights on public access television - Wrote scripts, hired cast and crew, scouted shooting locations, gathered film equipment and props - Worked closely with actors, videographers, and lighting experts to execute each scene - Worked with editors, promoted episodes online, presented final cuts to executives

Education

  • University of Oregon
    Bachelor's Degree, Advertising
    2011 - 2015

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