Gibson Toombs
Writer at Codal Inc.- Claim this Profile
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Bio
Experience
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Codal
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Writer
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Jan 2021 - Present
- Develop in-house content marketing campaigns targeting a wide range of industries, including eCommerce, fashion, agriculture, retail, finance, and food and beverage - Write blogs, ebooks, white papers, case studies, landing pages, email newsletters, and press releases to engage with Codal's target audience, drive traffic to our site, and generate sales leads - Produce authoritative content on highly technical topics, such as digital transformation, artificial intelligence and machine… Show more - Develop in-house content marketing campaigns targeting a wide range of industries, including eCommerce, fashion, agriculture, retail, finance, and food and beverage - Write blogs, ebooks, white papers, case studies, landing pages, email newsletters, and press releases to engage with Codal's target audience, drive traffic to our site, and generate sales leads - Produce authoritative content on highly technical topics, such as digital transformation, artificial intelligence and machine learning, IoT, robotic process automation, DevOps, and more - Utilize SEO tools like SEMRush and Moz for keyword research and topic ideation - Write copy for client proposals and sales decks Show less - Develop in-house content marketing campaigns targeting a wide range of industries, including eCommerce, fashion, agriculture, retail, finance, and food and beverage - Write blogs, ebooks, white papers, case studies, landing pages, email newsletters, and press releases to engage with Codal's target audience, drive traffic to our site, and generate sales leads - Produce authoritative content on highly technical topics, such as digital transformation, artificial intelligence and machine… Show more - Develop in-house content marketing campaigns targeting a wide range of industries, including eCommerce, fashion, agriculture, retail, finance, and food and beverage - Write blogs, ebooks, white papers, case studies, landing pages, email newsletters, and press releases to engage with Codal's target audience, drive traffic to our site, and generate sales leads - Produce authoritative content on highly technical topics, such as digital transformation, artificial intelligence and machine learning, IoT, robotic process automation, DevOps, and more - Utilize SEO tools like SEMRush and Moz for keyword research and topic ideation - Write copy for client proposals and sales decks Show less
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Scripted
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United States
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Writing and Editing
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1 - 100 Employee
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Content Strategist
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Apr 2020 - Jan 2021
- Built content marketing strategies for clients in various industries, including real estate, healthcare, finance, and automotive - Managed teams of writers to ensure that deadlines were met and content was superb - Utilized SEO tools like SEM Rush and Ahrefs for keyword research and topic ideation - Wrote and edited blogs, landing pages, email newsletters, press releases, video scripts, and other content for clients on the Scripted platform - Built content marketing strategies for clients in various industries, including real estate, healthcare, finance, and automotive - Managed teams of writers to ensure that deadlines were met and content was superb - Utilized SEO tools like SEM Rush and Ahrefs for keyword research and topic ideation - Wrote and edited blogs, landing pages, email newsletters, press releases, video scripts, and other content for clients on the Scripted platform
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Brafton Inc.
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Content Writer
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Oct 2019 - Apr 2020
- Wrote and edited copy for businesses in various industries, including healthcare, finance, real estate, and cybersecurity. - Collaborated with SMEs, editors, project managers, designers, and SEO consultants to create engaging and effective content. - Focused mostly on blogs, infographics, ebooks, landing pages, and product descriptions. - Wrote and edited copy for businesses in various industries, including healthcare, finance, real estate, and cybersecurity. - Collaborated with SMEs, editors, project managers, designers, and SEO consultants to create engaging and effective content. - Focused mostly on blogs, infographics, ebooks, landing pages, and product descriptions.
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Scripted
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United States
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Writing and Editing
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1 - 100 Employee
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Sales & Success Representative
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Jul 2018 - Oct 2019
- Grew the business by bringing on hundreds of new clients spanning all industries - Provided SEO strategy and analytics to drive organic traffic to client websites - Matched new clients with qualified writers and provided best practices for content creation - Wrote and edited blogs for several clients on the Scripted platform - Grew the business by bringing on hundreds of new clients spanning all industries - Provided SEO strategy and analytics to drive organic traffic to client websites - Matched new clients with qualified writers and provided best practices for content creation - Wrote and edited blogs for several clients on the Scripted platform
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Production Assistant - "Chicago Fire" (Season 5) and "Chicago Med" (Season 3)
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Apr 2016 - May 2018
- Assisted producers and shooting crew with various functions during the prepping and shooting of each episode - Communicated the progress of each episode to above-the-line personnel via daily reports - Maintained smooth distribution of documents between all departments (i.e. scripts, schedules, contracts, memos, etc.) - Facilitated the transportation of footage and script notes from set to post-production team - Coordinated catered meals, kept office organized and stocked with… Show more - Assisted producers and shooting crew with various functions during the prepping and shooting of each episode - Communicated the progress of each episode to above-the-line personnel via daily reports - Maintained smooth distribution of documents between all departments (i.e. scripts, schedules, contracts, memos, etc.) - Facilitated the transportation of footage and script notes from set to post-production team - Coordinated catered meals, kept office organized and stocked with supplies, ran errands, answered phone Show less - Assisted producers and shooting crew with various functions during the prepping and shooting of each episode - Communicated the progress of each episode to above-the-line personnel via daily reports - Maintained smooth distribution of documents between all departments (i.e. scripts, schedules, contracts, memos, etc.) - Facilitated the transportation of footage and script notes from set to post-production team - Coordinated catered meals, kept office organized and stocked with… Show more - Assisted producers and shooting crew with various functions during the prepping and shooting of each episode - Communicated the progress of each episode to above-the-line personnel via daily reports - Maintained smooth distribution of documents between all departments (i.e. scripts, schedules, contracts, memos, etc.) - Facilitated the transportation of footage and script notes from set to post-production team - Coordinated catered meals, kept office organized and stocked with supplies, ran errands, answered phone Show less
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Insurance Navy Brokers
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United States
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Insurance
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1 - 100 Employee
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Digital Content Writer
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Aug 2017 - Sep 2017
- Worked with a team of insurance brokers and digital specialists to develop effective online marketing strategies - Wrote daily articles about the company's various services to increase search engine optimization (SEO) - Wrote long- and short-form copy for the company's website and brochure - Worked with a team of insurance brokers and digital specialists to develop effective online marketing strategies - Wrote daily articles about the company's various services to increase search engine optimization (SEO) - Wrote long- and short-form copy for the company's website and brochure
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Becker Film
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Greater Chicago Area
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Production Associate
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Jul 2015 - Apr 2016
- Worked behind the scenes on commercials for many different brands (e.g. Apple, Toyota, Kellogg) - Wrote pre-production books, coordinated with vendors, organized equipment and props - Provided support for all departments on set, ran errands, organized meals - Finalized expenses, returned equipment to vendors, planned the wrap party - Worked behind the scenes on commercials for many different brands (e.g. Apple, Toyota, Kellogg) - Wrote pre-production books, coordinated with vendors, organized equipment and props - Provided support for all departments on set, ran errands, organized meals - Finalized expenses, returned equipment to vendors, planned the wrap party
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KWVA Eugene, 88.1 FM
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Office Assistant
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Jun 2014 - Jun 2015
- Scheduled DJ showtimes, PSA's, and ticket giveaways for local concerts - Coordinated inbound leads from record labels with station's music director - Maintained organization of office and music library - Scheduled DJ showtimes, PSA's, and ticket giveaways for local concerts - Coordinated inbound leads from record labels with station's music director - Maintained organization of office and music library
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The Venture Dept.
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Eugene, Oregon Area
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Copywriter
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May 2014 - Jun 2015
- Worked on ad campaigns for restaurants, apartment complexes, and other local businesses - Wrote short and long form copy for print ads and websites - Wrote and produced promotional videos, shared on social media - Worked on ad campaigns for restaurants, apartment complexes, and other local businesses - Wrote short and long form copy for print ads and websites - Wrote and produced promotional videos, shared on social media
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Duck TV
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Entertainment Providers
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1 - 100 Employee
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Writer, Producer
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Sep 2013 - May 2015
- Created a comedy mini-series, which aired late nights on public access television - Wrote scripts, hired cast and crew, scouted shooting locations, gathered film equipment and props - Worked closely with actors, videographers, and lighting experts to execute each scene - Worked with editors, promoted episodes online, presented final cuts to executives - Created a comedy mini-series, which aired late nights on public access television - Wrote scripts, hired cast and crew, scouted shooting locations, gathered film equipment and props - Worked closely with actors, videographers, and lighting experts to execute each scene - Worked with editors, promoted episodes online, presented final cuts to executives
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Education
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University of Oregon
Bachelor's Degree, Advertising