Experience

Innsena

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Director of Media

  • Feb 2023 - Present

  Kansas City, Missouri, United States

• Director, Media Relations

  • Jan 2022 - Feb 2023

  Kansas City, Missouri, United States



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Americas Talent Brand, Marketing & Communications Contractor

  • Jun 2021 - Jan 2022

  Kansas City, Missouri, United States



Treehouse

• United States
• Education Administration Programs
• 100 - 200 Employee

• Director, Marketing & Communications

  • Apr 2017 - May 2021

  Seattle Nonprofit dramatically improving graduation rates for youth in foster care throughout Washington state. • Established statewide public profile through media relations and multi-platform storytelling to support combined $15 million in annual donations and grants with $1 million to $2 million in yearly growth. • Pitched and secured more than 200 media articles—print, online, television and radio. An in-depth national NPR piece titled “Why Foster Care Students in Seattle Are Beating the… Show more Nonprofit dramatically improving graduation rates for youth in foster care throughout Washington state. • Established statewide public profile through media relations and multi-platform storytelling to support combined $15 million in annual donations and grants with $1 million to $2 million in yearly growth. • Pitched and secured more than 200 media articles—print, online, television and radio. An in-depth national NPR piece titled “Why Foster Care Students in Seattle Are Beating the Odds” ran in late December, the absolute best timing for a nonprofit as donors consider where to make their final donations to end the year. • Developed series of videos with local celebrities mentoring youth, including Mike McCready, lead guitarist for Pearl Jam, and Marissa Meyer, best-selling author of “The Lunar Chronicles.” Secured media coverage for the project in Rolling Stone, Billboard, the Seattle Times and many other outlets. • Co-managed all aspects of production for a live streaming event during the pandemic that raised $1 million in one hour to provide clothing and educational support for foster kids. • Additional tactics include a thriving blog, electronic newsletters, print newsletter that alone raises more than $100,000 each year, PSAs, mentoring videos, the website and social media. • Provide staff constant source of youth success stories, videos and other materials for use in contacting current and prospective donors. • Support legislative outreach through media pitching and social media for bills focused on youth in foster care. • Develop messaging and prep the CEO, other senior leaders and youth in foster care for media interviews. • Draft executive and youth speeches for fundraisers and award ceremonies. • Hire, train and manage all marketing staff. • Oversee external relationships with graphic designers, commercial printers, volunteers and pro bono partners. Show less



Olmstead Williams Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Sep 2008 - Mar 2017

  Los Angeles Business-to-business PR firm positioning technology companies and professional services firms as experts in their fields through media relations. • Hand-picked by the owner to start the agency as the second in command. • Managed 3 to 4 client accounts at a time, while also hiring and mentoring a staff of six. • Drove the introduction of chip payment cards to the U.S. market for Oberthur Technologies, the leading credit card manufacturer, resulting in $1 billion in revenues during… Show more Business-to-business PR firm positioning technology companies and professional services firms as experts in their fields through media relations. • Hand-picked by the owner to start the agency as the second in command. • Managed 3 to 4 client accounts at a time, while also hiring and mentoring a staff of six. • Drove the introduction of chip payment cards to the U.S. market for Oberthur Technologies, the leading credit card manufacturer, resulting in $1 billion in revenues during the initial conversion. Media coverage included a major feature story in The Wallstreet Journal. • Arranged 50 to 100 media interviews annually for partners at Ernst & Young, the big four accounting firm. Positioned them as experts on financial reports throughout their West Coast markets in Los Angeles, San Francisco, San Jose, Seattle, San Diego and Portland. • Spotlighted dozens of additional clients as experts in their fields: - The Great Courses, the leading global media brand for lifelong learning (national) - DreamHammer, the first operating system for drones (national) - A number of law firms such as Greenberg Traurig (Los Angeles and Denver offices), Greenberg Glusker (Los Angeles) and Fisher Phillips (Los Angeles) - LanguageLine Solutions, the leader in over-the-phone interpretation services in 170 languages including 90 percent of all 911 calls (national) - Brentwood Associates, private equity firm with an aggregate transaction value of more than $5 billion since 1984 (national) • Obtained media coverage in daily newspapers, trade publications and prominent national publications, always utilizing a strategy of offering exclusives to key outlets. • Managed and developed client spokespeople. • Arranged broadcast and print media tours in New York City and San Francisco. • Developed an event with Inc. magazine and PR Newswire to increase nominations for Ernst & Young’s Entrepreneur of the Year Awards. Show less