Priyanka Dalal
Content & Growth Marketing at ComplianceQuest- Claim this Profile
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English Full professional proficiency
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Gujarati Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Marathi Elementary proficiency
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Tamil Elementary proficiency
Topline Score
Bio
Mohamad Meski
I have had the pleasure of working closely with Priyanka for the past few years and have consistently been impressed by her dedication, work ethic, and ability to deliver exceptional results. She goes above and beyond, striving for excellence in every task. As a teammate, Priyanka fosters a positive and collaborative work environment, supporting and communicating effectively with others. In campaign execution, she consistently demonstrates exceptional skills and a keen eye for detail, achieving consistently positive outcomes. Priyanka is a valuable asset and a pleasure to work with.
Abhishek Sinha
Priyanka consulted us for the growth of online sales through data analytics and paid ads campaigns. She is very organised and hard working. She has good analytical skills and contributes quite well by providing useful analysis and insights.
Jay Thaker
I hired Priyanka (Digiwhirl) to manage the social media for my startup Sutralite.com. She understood our requirements well and created a comprehensive strategy to give us the buzz we needed online. We've had a great experience working with her. She is completely professional in her work and always open to try out something new!
Mohamad Meski
I have had the pleasure of working closely with Priyanka for the past few years and have consistently been impressed by her dedication, work ethic, and ability to deliver exceptional results. She goes above and beyond, striving for excellence in every task. As a teammate, Priyanka fosters a positive and collaborative work environment, supporting and communicating effectively with others. In campaign execution, she consistently demonstrates exceptional skills and a keen eye for detail, achieving consistently positive outcomes. Priyanka is a valuable asset and a pleasure to work with.
Abhishek Sinha
Priyanka consulted us for the growth of online sales through data analytics and paid ads campaigns. She is very organised and hard working. She has good analytical skills and contributes quite well by providing useful analysis and insights.
Jay Thaker
I hired Priyanka (Digiwhirl) to manage the social media for my startup Sutralite.com. She understood our requirements well and created a comprehensive strategy to give us the buzz we needed online. We've had a great experience working with her. She is completely professional in her work and always open to try out something new!
Mohamad Meski
I have had the pleasure of working closely with Priyanka for the past few years and have consistently been impressed by her dedication, work ethic, and ability to deliver exceptional results. She goes above and beyond, striving for excellence in every task. As a teammate, Priyanka fosters a positive and collaborative work environment, supporting and communicating effectively with others. In campaign execution, she consistently demonstrates exceptional skills and a keen eye for detail, achieving consistently positive outcomes. Priyanka is a valuable asset and a pleasure to work with.
Abhishek Sinha
Priyanka consulted us for the growth of online sales through data analytics and paid ads campaigns. She is very organised and hard working. She has good analytical skills and contributes quite well by providing useful analysis and insights.
Jay Thaker
I hired Priyanka (Digiwhirl) to manage the social media for my startup Sutralite.com. She understood our requirements well and created a comprehensive strategy to give us the buzz we needed online. We've had a great experience working with her. She is completely professional in her work and always open to try out something new!
Mohamad Meski
I have had the pleasure of working closely with Priyanka for the past few years and have consistently been impressed by her dedication, work ethic, and ability to deliver exceptional results. She goes above and beyond, striving for excellence in every task. As a teammate, Priyanka fosters a positive and collaborative work environment, supporting and communicating effectively with others. In campaign execution, she consistently demonstrates exceptional skills and a keen eye for detail, achieving consistently positive outcomes. Priyanka is a valuable asset and a pleasure to work with.
Abhishek Sinha
Priyanka consulted us for the growth of online sales through data analytics and paid ads campaigns. She is very organised and hard working. She has good analytical skills and contributes quite well by providing useful analysis and insights.
Jay Thaker
I hired Priyanka (Digiwhirl) to manage the social media for my startup Sutralite.com. She understood our requirements well and created a comprehensive strategy to give us the buzz we needed online. We've had a great experience working with her. She is completely professional in her work and always open to try out something new!
Credentials
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Hubspot Inbound Certified
HubSpot AcademyFeb, 2017- Nov, 2024 -
Intercultural Communication and Conflict Resolution
Coursera Course CertificatesDec, 2015- Nov, 2024
Experience
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ComplianceQuest
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United States
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Software Development
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200 - 300 Employee
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Content & Growth Marketing
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Jan 2020 - Present
B2B Enterprise saas company in the Quality and Safety Compliance industry. Very relevant for these pandemic years, where quality and safety parameters have been crucial for business continuity. - Developing thought leadership content with the help of SMEs and content team. Optimizing the acquisition funnel around it - Developing B2B review sites like Capterra, G2, AppExchange as an acquisition channel - Email marketing, as a key acquisition channel - Quarterly campaign management - exploring new ICP market penetration strategies, tactical alignment of all marketing channels, identifying the key messaging, internal team coordination etc.. .....and more, to be updated later. :) Show less
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Independent Consultant
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Location Independent
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Hands-On Consultant: Business Growth (Digital Marketing)
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Sep 2015 - Present
I work as part of the client team on a project basis and setup the necessary structure for an effective, target oriented marketing engine. PROJECT #6: D2C ANALYTICS & CRO consultant @ Gooddot.in (Aug 2021 to July 2022) PROJECT #5: CONTENT STRATEGIST and GROWTH for www.ComplianceQuest.com (Jan 2020 to present) + building the customer journey around various content type | inbound digital strategy & more PROJECT #4: COMMUNICATIONS CONSULTANT for a Global Non-Profit (July 2018 to March 2021) + media relations, PR & team building | controversy communications strategy, SOP | helped build ORM team (a first!) | training & support PROJECT #3: GROWTH CONSULTANT for www.theorganicriot.com (July 2018 to April 2019) Helped the founder with, + Setting up the brand identity, guidelines, customer persona, launch strategy | Optimize the Shopify store, SEO, content, urgency nudges | onboarding email experience | partnership projects to generate sales PROJECT #2: MARKETING HEAD at www.Kenhub.com (May 2017 to January 2018) + Put in place a brand identity structure for the company | Marketing strategy after in-depth research into past revenue growth, competitor analysis and analysis of growth potential of individual revenue channels | Comprehensive keyword optimisation structure created and rolled out | A/B testing | Email Campaigns & more PROJECT #1: MARKETING HEAD at www.SwitchMe.in (Oct 2015 to Sept 2016) + Cracked 3 new business growth channels from scratch – Inbound Traffic (SEO), Partnerships and Facebook Ads | From recruitment to training: set up a marketing team of 5 people and worked towards 30% m-o-m growth | Conducted internal branding exercises Show less
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Xavier's Institute of Communication
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Mumbai Area, India
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Visiting Faculty for Social Media
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Jun 2015 - Jun 2019
Visiting faculty at the esteemed institute XIC - Xavier's Institute of Communications for 4 years. Talking about - social media for journalism and online content marketing. Visiting faculty at the esteemed institute XIC - Xavier's Institute of Communications for 4 years. Talking about - social media for journalism and online content marketing.
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Kenhub GmbH
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Germany
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E-Learning Providers
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1 - 100 Employee
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Head Of Marketing
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May 2017 - Jan 2018
Putting my astounding lack of anatomical knowledge to use at Kenhub - an e-learning tool for anatomy students worldwide ;) This was my 2nd project as a hands-On consultant. + Established brand identity guidelines for the company after multiple core team interactive sessions + Established the brand marketing strategy after in-depth research into past revenue growth and competitor analysis + A complete keyword optimization structure was created and rolled out with the internal team for Inbound Marketing + 15% increase in email click through rates in an associated email list A wide range of other activities were undertaken in this project from strategy setting to A/B testing, training internal resources, setting up company processes and so on. Show less
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SwitchMe Technologies and Services
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India
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Financial Services
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1 - 100 Employee
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Marketing Head
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Oct 2015 - Sep 2016
Consulting with SwitchMe to setup & lead their marketing department towards greater reach and impact. SwitchMe is a funded startup helping people switch their home loans. There are inherent challenges when working with finance brands and I am looking forward to tackling them and gaining deeper insight into making the right consumer & brand connect. Consulting with SwitchMe to setup & lead their marketing department towards greater reach and impact. SwitchMe is a funded startup helping people switch their home loans. There are inherent challenges when working with finance brands and I am looking forward to tackling them and gaining deeper insight into making the right consumer & brand connect.
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DigiWhirl
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India
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Advertising Services
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1 - 100 Employee
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Founder
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Jun 2010 - Jun 2015
This is my solo-preneurship venture - a social media marketing agency from the time when brands were still discovering this media. For each of our 40 odd clients we have gone into the root of their target audience through deep monitoring and listening. Starting from marketing basics, we plan a complete social media activation, content strategy and execution and optimization. I adhere to best industry standards at all times. DigiWhirl has never catered to typical marketing agency practices where meaningless statistics get higher priority than actual value for the client. Achievements for my clients vary in terms of goal types and platforms. +30% month on month increase in Facebook page engagement via purely organic content engagement for Inkfruit in 2011 +First Indian agency to provide a complete regional language presence for our client GoGujarati. And 10,000+ mobile app downloads via Facebook ads & Google adwords in 2014 +Trained in-house teams for sustained online activation for their brands in industries like education, FMCG and healthcare across 2014 & 2015 Due to recruitment challenges and lack of satisfaction in what we could delivery as an external agency, I decided to wind up this 'agency' model. I am now working as a hands-on digital marketing consultant for brands under the same company name. Specifically looking to focus on, +Revenue Marketing +Conversion Funnels +Growth Hacking +Holistic Marketing Show less
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Social Media Consultant
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Jan 2009 - Mar 2010
I headed the social media activities of DeskAway. it included, Managing Online communities on Twitter and Facebook by generating content, engaging the users, responding to queries and more. Corresponding with bloggers and maintaining a public relations front online. Writing blog articles for the company blog. Monitoring and analyzing the company buzz on social meda. I headed the social media activities of DeskAway. it included, Managing Online communities on Twitter and Facebook by generating content, engaging the users, responding to queries and more. Corresponding with bloggers and maintaining a public relations front online. Writing blog articles for the company blog. Monitoring and analyzing the company buzz on social meda.
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Inkfruit.com
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India
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Technology, Information and Internet
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1 - 100 Employee
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Social Media Consultant
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Jun 2008 - Jul 2009
Spear headed their online marketing campaign. I started their Twitter and Facebook groups. Both have been fairly successful. Managed the Orkut group. I also corresponded with bloggers and got reviews for the startup on many websites in India and around the world. Spear headed their online marketing campaign. I started their Twitter and Facebook groups. Both have been fairly successful. Managed the Orkut group. I also corresponded with bloggers and got reviews for the startup on many websites in India and around the world.
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WATConsult
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Advertising Services
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100 - 200 Employee
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Social Media Outreach
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Jul 2008 - Sep 2008
Social Media Outreach for company blogs including Mahindra Universe, a Mahindra and Mahindra venture. Social Media Outreach for company blogs including Mahindra Universe, a Mahindra and Mahindra venture.
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Isha Foundation
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Coimbatore Area, India
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Full Time Volunteer
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Apr 2007 - Apr 2008
I worked in miscellaneous areas within this organization. From Temple sales and activities to front office work at an international school within the yoga center. I was also the Chemistry teacher for a short while with them. I worked in miscellaneous areas within this organization. From Temple sales and activities to front office work at an international school within the yoga center. I was also the Chemistry teacher for a short while with them.
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Education
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2022 - 2023
Reforge
Growth Marketing Leadership -
2008 - 2009
Bombay College of Journalism
Diploma -
2003 - 2006
St. Xavier's College
BSc -
1999 - 2001
K.C. College
HSC -
1996 - 1999
St. Anne's
SSC
