Experience

Reluv

• Australia
• Retail
• 1 - 100 Employee

• Digital innovation | Marketing | Operations | Strategy and Vision

  • Sep 2019 - Present

  Reluv Clothing | Beautiful Clothing - Certified Reluvable | RAAS- Resale As A ServiceAn ethical business minimising the impact of the fashion industry on our planet through Increasing clothing utilisation of the items that have already been produced, and transforming the way we shop. Some proceeds from each sale funds programs that improve worker wellbeing, education, economic empowerment and quality of life of garment workers in developing countries. Reluv, buys, consigns and re-homes beautiful clothing and keeps it out of landfill while encouraging people to reduce consumption nad extend the lives of the material things they own



MarkFREIDIN Consultant

• Consultant - Omni Channel, Digital Transformation, Systems integration, Coaching

  • Oct 2011 - Present

  Assisting high growth businesses in areas of Operational optimisation, digital transformation, eCommerce, systems integration and implementation, strategy, digital marketing and marketing automation, social media, CRM, Helpdesk and ERP. Some call me the outsourced COO. A few of the companies I have helped:Reid Cycles, Catch of the Day, Scoopon, Clive Lonstein Design (NY), Grocery Run, Showbags.com.au, Taking Shape(TS14+), Retrojan, Qdos Technology, eSold, Teledeals, Bevplus, Cellnet Group, Dept of Economic Development, Mansfield Shire Council, Merchantwise, MDreams Shoes, Profcover Insurance, Rose Hip Vital, Snowys Outdoor Gear, Your Private chef, Profmed Insurance, Lay-Buys.com etc and many private NDA's



Good 360 Australia - Connecting brand new unwanted goods with charities

• Advisory Board Member - League of Extraordinary Good - Good 360

  • Jun 2016 - Jun 2020



Internet Retailing

• Australia
• Online Media

• Founder - internetretailing.com.au and "Top 50 people in eCommerce Retail Awards"

  • Jan 2008 - Jun 2020

  Australia's first B2B publication focusing on the emerging trends and technologies in online retailing and everything to do with eCommerce and omnichannel retail. In October 2015, Internet Retailing merged with the Octomedia Group, publishers of Australia's iconic retail weekly magazine 'Inside Retail'. Australia's first B2B publication focusing on the emerging trends and technologies in online retailing and everything to do with eCommerce and omnichannel retail. In October 2015, Internet Retailing merged with the Octomedia Group, publishers of Australia's iconic retail weekly magazine 'Inside Retail'.



lay-buys.com

• Advisory Board Member

  • May 2016 - Apr 2018

  LAY-BUY is a deferred, affordable payment option sellers can offer buyers when browsing, shopping within their online store. LAY-BUY is a deferred, affordable payment option sellers can offer buyers when browsing, shopping within their online store.



clickO Deals

• Co -Founder

  • Jun 2014 - Jun 2016

  Ahead of its time by 5 years and running the first Black Friday Cyber Monday event in 2014, clickO Deals was one of the first true marketplaces prior to Catch, Kogan, MyDeal and many others that exist today as a marketplace format allowing checkout on the vendors site (as Little Birdie does now), clickO provided the opportunity for retailers to run their own flash and daily deal sales to in excess of 160,000 subscribers, and finalise the sale on the their website. Ahead of its time by 5 years and running the first Black Friday Cyber Monday event in 2014, clickO Deals was one of the first true marketplaces prior to Catch, Kogan, MyDeal and many others that exist today as a marketplace format allowing checkout on the vendors site (as Little Birdie does now), clickO provided the opportunity for retailers to run their own flash and daily deal sales to in excess of 160,000 subscribers, and finalise the sale on the their website.



Clicko.com.au

• Co Founder

  • Jul 2013 - Jun 2016

  clickO.com.au - The ultimate launch page to enhance your online experience. The motivation behind clickO was simple: given the vast expansion of online destinations, how could we simplify everyday peoples’ online experience? The answer lay in creating an exciting, simple to use launch page that addresses 3 of the web's most important facets: Search, Convenience & Discovery. clickO.com.au - The ultimate launch page to enhance your online experience. The motivation behind clickO was simple: given the vast expansion of online destinations, how could we simplify everyday peoples’ online experience? The answer lay in creating an exciting, simple to use launch page that addresses 3 of the web's most important facets: Search, Convenience & Discovery.



Online Retail Industry Awards

• Judge

  • Jun 2014 - Jul 2014



GuerillaTactics.com.au

• Chief Guerilla

  • Jul 2012 - Jun 2014

  A fresh concept in marketing thinking, training, group consulting, unconventioning and mentoring for new commerce retailers (omnichannel, multi channel, cross channel etc) A fresh concept in marketing thinking, training, group consulting, unconventioning and mentoring for new commerce retailers (omnichannel, multi channel, cross channel etc)



Catch

• Australia
• Software Development
• 300 - 400 Employee

• Chief Operating Officer

  • May 2010 - Oct 2011

  Chief Operating Officer at Catchoftheday.com.au, its sister sites Scoopon.com.au and Grcoeryrun.com.auHeadhunted to help lead the meteoric growth and then spearhead the due diligence process with a consortium of investors that ultimately purchased 40% of the business valuing it at $200million (AUD). On exit, over 300 staff worked within the Catch of The Day Group of Companies and revenue had exceeded $250 million per annum Chief Operating Officer at Catchoftheday.com.au, its sister sites Scoopon.com.au and Grcoeryrun.com.auHeadhunted to help lead the meteoric growth and then spearhead the due diligence process with a consortium of investors that ultimately purchased 40% of the business valuing it at $200million (AUD). On exit, over 300 staff worked within the Catch of The Day Group of Companies and revenue had exceeded $250 million per annum



Victoria Station Group of Companies (Victoria Station Travelgoods & Handbags + Kate Hill Handbags)

• General Manager Finance and Strategic development, Internal consultant ecommerce development,

  • 2007 - 2010

  The key focus was to investigate and project manage opportunities to harness eCommerce and convert this national dual brand retailer to a multi/cross-channel retailer. Tasks included assessing existing systems, and comparing their capabilities to projected future requirements, recommending upgrades/new systems, then implementation (specialist strength areas: IT systems, accounting, finance, supply chain and e-commerce integration).The main focus was to integrate all systems utilising various technologies to bring the business up to best practice standards within budget. Change management aspects of the role entailed making the e-commerce work within an environment dominated by traditional retailing business models, resistance to change, and lack of understanding of the channel and the methodologies surrounding it.

• Group Financial Controller

  • Jul 2002 - Apr 2007

  Financial controller and administrator for this high growth national retail chain. This position quickly evolved to general management, and key operational responsibilities, including research and development of potential e-commerce opportunities, ERP systems integrations and improvements, integrated IT systems, improved supply chain and other business administration functions.



Western Frontier Traders

• Principal

  • Jun 1995 - Dec 2001

  With qualifications as a diamond and jewel setter and with experience in manufacturing jewellery, I founded this business, a supplier of tools and equipment, including display material and packaging to the manufacturing and retail jewellery industries in Western Australia. The business was sold to a competitor in 2001 With qualifications as a diamond and jewel setter and with experience in manufacturing jewellery, I founded this business, a supplier of tools and equipment, including display material and packaging to the manufacturing and retail jewellery industries in Western Australia. The business was sold to a competitor in 2001