Kyle Myers

Digital Marketing Account Manager at Conversion Path
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Contact Information
us****@****om
(386) 825-5501
Location
Miamisburg, Ohio, United States, US
Languages
  • Spanish -
  • English -

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I contacted Kyle to help our business with brand identity and lead generation. Kyle took the time to fully understand our business and our target audiences. He developed a solid strategy and provided recommendations on how to achieve the same. In addition, Kyle provided my team with suggested readings and links, so we could learn more about the

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Credentials

  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Aug, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Aug, 2023
    - Nov, 2024
  • Google Ads Shopping Certification
    Google Digital Academy (Skillshop)
    Aug, 2023
    - Nov, 2024

Experience

  • Conversion Path
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Account Manager
      • Apr 2021 - Present

      • Management of all ad accounts across major platforms (Google / Bing Search, Shopping, Display, YouTube, Facebook) for multiple e-commerce and retail companies. Duties include daily channel maintenance, ad creation, optimizations, and testing.• Analyzation and interpretation of platform level data and Google Analytics data to discover areas for improvements, key successes, and correct attribution of ad spend results.• Frequent communication with key client stakeholders through email and video meetings as well as providing detailed monthly/quarterly reporting.• Appropriation of monthly budgets for each advertising channel ranging upwards of +$1MM per month to ensure all monthly revenue goals and other client defined KPIs (ROAS, CPCs, CPAs, CTRs, etc) are met.• Management of client feed operations and optimizations to ensure best performance in accordance to Google /Bing best practices. Show less

    • Digital Marketing Analyst
      • Oct 2020 - Apr 2021

      -Management of Facebook Ad Accounts for 15+ e-commerce companies across all different types of businesses.-Frequently test new audiences for prospecting potential new customers as well as experimenting with different look-back windows for remarketing efforts.-Daily maintenance of accounts and tests for best ways to optimize for the lowest CPCs and highest margin of profitability.-Monthly reporting for clients detailing new tests and special projects that were completed in the previous month. Show less

  • Coffman Media
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Social Media Strategist / Head Of Video Productions
      • Feb 2018 - Oct 2020

      -Planning and production of strategy for community growth across all major social media channels through content creation and copywriting. -Create, maintain, and analyze all marketing/advertising efforts. -Design digital content (i.e. Menus, Information Boards) for clients as well as all design needs for CM through the Adobe Creative Suite. -Contracted by clients to plan, film and edit full-scale video productions. -Film, edit, and publish videos to CM’s YouTube page on a daily basis. Show less

  • Top Notch Vapor
    • Columbus, Ohio Area
    • Social Media Manager
      • Apr 2015 - Feb 2018

      -In charge of deploying creative content on multiple social media outlets including Facebook and Instagram, with customer oriented response in mind. -Deploy content to engage targeted audience for response. -Responsible for store ordering, developing positive rapport with customers, employee conduct, and nightly deposit. -In charge of deploying creative content on multiple social media outlets including Facebook and Instagram, with customer oriented response in mind. -Deploy content to engage targeted audience for response. -Responsible for store ordering, developing positive rapport with customers, employee conduct, and nightly deposit.

  • The Ohio State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • Aug 2017 - Dec 2017

      -Assisting Dr. Joseph Bayer in research in the social media field. -Researching connections between applications based on past trends to predict future needs in social media. -Research coding, information gathering. Assisting in the writing process. -Assisting Dr. Joseph Bayer in research in the social media field. -Researching connections between applications based on past trends to predict future needs in social media. -Research coding, information gathering. Assisting in the writing process.

Education

  • The Ohio State University
    Bachelor of Arts - BA, Communication and Media Studies
    2012 - 2017

Community

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