Experience

eCornell

• United States
• E-Learning Providers
• 200 - 300 Employee

• Vice President, Individual Student Enrollment

  • Nov 2013 - Present

  eCornell, a wholly-owned subsidiary of Cornell University, is an online learning company, delivering courses to students in more than 180 countries. Our vision is to be the best provider of online learning experiences that empower individuals to innovate in their career, company, or community. We achieve that by building active online communities, enabling dynamic course content, and streamlining course creation by faculty authors.• Top 20 Leadership Training Companies• Best Leadership Development Program by Readers of eLearning Magazine• Customer Service Team of the Year by American Business Awards• Top 500 Privately-Held Businesses by Diversity Business• Tech 200 List of Fastest Growing Technology Companies• Best Software-as-a-Service Learning Management System by E-Learning! magazineLead a team of 115 talented individuals who have a passion for helping people find the right program- a program that will teach our students how to drive actionable results within their organization.

• Assistant Vice President, Individual Student Enrollment

  • Jul 2011 - Oct 2013

  eCornell offers professional development certificate programs online. Responsible for the performance of the Retail Enrollment Team. Staff and coach a team of Team Leaders, Enrollment Counselors and Lead Qualifiers. Provide leadership towards the achievement of customer focused goals that are aligned with eCornell's vision and values. Assist in establishing strategies to expand the reach of eCornell's online professional development programs in the global marketplace.

• Retail Floor Manager

  • Oct 2009 - Jun 2011

  Responsible for the performance of day to day activities of the Retail Enrollment Team. Staff and coach a team of six and provide leadership towards the achievement of monthly goals and growth. Also share in marketing plans and professional development of Enrollment Counselors through daily meetings and training.

• Enrollment Counselor-Hospitality and Foodservice Management Specialist

  • Sep 2005 - Mar 2010

  • Interacted with prospective students educating them on the value of an eCornell (100% online) certificate program. • Explained coursework, pricing, and answered questions from potential students via phone, email and online chat.



The Ithaca Journal/Gannett

• Ithaca, New York Area

• Classified Advertising Sales Manager

  • Aug 1999 - Aug 2005

  Reported directly to the Advertising Director and was responsible for leading the Classified sales team, implementing creative sales strategies, and building out strategic plans to grow multimedia revenue. Oversaw the automotive, real estate, employment, and private party sales categories. As a member of the Advertising Leadership Team, I built strong working relationships, and actively participated in developing and executing strategic initiatives to meet and exceed overall revenue goals. Lead and motivated the Classified sales team consisting of inside and outside sales representatives, and support staff. Lead Classified efforts on growing revenue and launching new revenue growth initiatives for all categories. Drove product development ideas for new and existing digital and print solutions. Identified, initiated and motivated efforts to bring new Classified products to market quickly and improve existing products faster based on the market and our customer’s needs. Assist in forming and developing strong customer alliances. Lead Classified revenue planning and forecasting.



The Citizen Newspaper

• Auburn, NY

• Advertising Sales & Leadership

  • 1993 - 1998

  Small newspapers give you the opportunity to grow as you master new skills. During my time at The Citizen I held the roles of: Classified Advertising Sales Representative Display Advertising Sales Representative Classified Advertising Sales Manager Advertising Co-Director During that time I Lead teams that grew market share within a designated account list through the combination of acquiring new business and increasing current client spend while increasing client satisfaction. Managed the development of territory plans each quarter, and account plans for highest potential accounts. Provided leadership to sales team and held account executives accountable for achieving their goals. Coached and drove consultative selling behaviors resulting in marketing campaigns appropriate to client needs and that produce results. Ensured best practices were implemented and tracked Provided leadership in key areas including sales strategy, products/packaging/pricing, etc., to assist in overall revenue performance improvement. Managed performance management actions. Utilizes customer insights to bring new offers to clients Maintained and utilize understanding of market competitors including current clients, prospects and key trends. Maintained a fully staffed sales team of high performing sales professionals. Possessed not only the ability to think creatively, but ability to lead the staff in the development of innovative ways to generate revenue.