Rachael Henke
Senior Vice President at AffiniPay- Claim this Profile
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Bio
Dan England
Rachael is one of those workers who just gets the job done. She came into an entirely new industry and launched a marketing program from scratch within just a few weeks that has generated thousands of prospects for Dell Integration Services. She's energetic, incredibly bright, collaborative, and execution oriented.
sophie gulbranson
I loved working with Rachael. When she walks into a room, she just commands attention. She knows what she's talking about, and you want to hear what she has to say. Rachael is the kind of person an account person should be: smart, responsive, understanding, and FUN. She just gets it, and she keeps getting it until the job is done. Like, wow!
Dan England
Rachael is one of those workers who just gets the job done. She came into an entirely new industry and launched a marketing program from scratch within just a few weeks that has generated thousands of prospects for Dell Integration Services. She's energetic, incredibly bright, collaborative, and execution oriented.
sophie gulbranson
I loved working with Rachael. When she walks into a room, she just commands attention. She knows what she's talking about, and you want to hear what she has to say. Rachael is the kind of person an account person should be: smart, responsive, understanding, and FUN. She just gets it, and she keeps getting it until the job is done. Like, wow!
Dan England
Rachael is one of those workers who just gets the job done. She came into an entirely new industry and launched a marketing program from scratch within just a few weeks that has generated thousands of prospects for Dell Integration Services. She's energetic, incredibly bright, collaborative, and execution oriented.
sophie gulbranson
I loved working with Rachael. When she walks into a room, she just commands attention. She knows what she's talking about, and you want to hear what she has to say. Rachael is the kind of person an account person should be: smart, responsive, understanding, and FUN. She just gets it, and she keeps getting it until the job is done. Like, wow!
Dan England
Rachael is one of those workers who just gets the job done. She came into an entirely new industry and launched a marketing program from scratch within just a few weeks that has generated thousands of prospects for Dell Integration Services. She's energetic, incredibly bright, collaborative, and execution oriented.
sophie gulbranson
I loved working with Rachael. When she walks into a room, she just commands attention. She knows what she's talking about, and you want to hear what she has to say. Rachael is the kind of person an account person should be: smart, responsive, understanding, and FUN. She just gets it, and she keeps getting it until the job is done. Like, wow!
Experience
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AffiniPay
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United States
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Financial Services
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200 - 300 Employee
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Senior Vice President
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Feb 2023 - Present
Drive Brand & Product marketing, PR & Thought Leadership for AffiniPay, the industry leader in legal billing and management software. Drive Brand & Product marketing, PR & Thought Leadership for AffiniPay, the industry leader in legal billing and management software.
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Dell Technologies
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Director, Pan-Dell Technologies Campaigns
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May 2022 - Feb 2023
Lead a team that develops Dell Technologies’ campaign strategy, creative & content to increase perception across brand and ESG, drive business results and attract top industry talent. Includes: Pan-Dell Campaigns Strategy, Brand, Brand Publishing Content, ESG, Employer Brand and Product Placement.
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Senior Director, Brand & B2B Campaigns, Brand Publishing Content & Employer Brand
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Dec 2020 - May 2022
Led a team that develops Brand and B2B strategy, planning and creative to establish a strong brand, increase demand generation via activation campaigns, and attract best talent.
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Director, Brand Campaigns, Content & Customer References
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Feb 2019 - Dec 2020
Led a team focused on building the Dell Technologies brand by connecting the brand campaign motions to who we are (our values), technology content and customer storytelling.
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Director, Global Brand Advertising & Content
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Feb 2016 - Feb 2019
Following historic technology merger, led the brand campaign team to transform the company’s reputation from Dell, a PC-provider brand, to Dell Technologies, an end-to-end business technology partner.
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Director, Global Agency Strategy + Capabilities
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2014 - Apr 2016
Strengthened marketing efforts by developing strategy for agency relationships across marketing creative, media and production.
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Chief of Staff to SVP, Global Brand, Digital and Solutions Marketing
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2013 - 2014
Managed operations for Global SVP and organization of 175 that influenced over $1B in annual marketing-driven revenue.
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Director, Small Business Integrated Marketing Planning
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2011 - 2013
Led the development of a 360-degree marketing strategy for NA Small Business that included brand positioning, vehicle marketing and media mix recommendations.
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SMB Global Brand Strategy and GTM Planning Manager
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2009 - Mar 2011
Drove repositioning of Dell’s small and medium (SMB) segment via a global $25M campaign that resulted in Y/Y brand health increases.
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Marketing Manager for Cloud
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2009 - 2010
Launched the Salesforce.com partnership at Dell, which became the SFDC/SaaS reseller program with incentive & sales training programs.
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Marketing Director Consultant
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2008 - 2009
Developed marketing programs for eco-luxury health and beauty organization. Developed marketing programs for eco-luxury health and beauty organization.
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Account Supervisor
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2005 - 2008
Led & grew relationships with: Target, CVS, St. Jude Children’s Research Hospital. Led & grew relationships with: Target, CVS, St. Jude Children’s Research Hospital.
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Target
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United States
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Retail
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700 & Above Employee
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Marketing Planning Consultant
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Feb 2004 - Oct 2005
Marketed Target’s EVP to team members. Focusing on diversity; talent retention. Marketed Target’s EVP to team members. Focusing on diversity; talent retention.
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Owner and Manager
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Feb 2002 - Feb 2004
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Carmichael Lynch
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United States
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Advertising Services
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200 - 300 Employee
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Account Manager
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1998 - 2002
Led & grew relationships with: IKEA, Brown-Forman, Babycenter.com Led & grew relationships with: IKEA, Brown-Forman, Babycenter.com
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Education
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Minnesota State University Moorhead
B.S., Communications and Marketing -
University of Minnesota - Carlson School of Management
MBA, Marketing, Sustainable Business Practices
Community
