Experience

dna Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Manager, Client Experience

  • Apr 2023 - Present

• Manager, Client Experience

  • Feb 2022 - Apr 2023



Cancer Treatment Centers of America (acquired by City of Hope)

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Manager, Strategic Communications and Marketing

  • Jul 2019 - Dec 2021

  Philadelphia, PA • Core member of Market Strategy team that shapes brand perception, enhances clinical reputation, and improves enterprise growth • Executed a multi-phase marketing plan and launched a pandemic response social media campaign. • Led five-member community management team responsible for monitoring, triaging, and responding to user comments. • Developed a physician thought-leadership strategy to improve clinical reputation, successfully trained clinical leaders, and developed a resource… Show more • Core member of Market Strategy team that shapes brand perception, enhances clinical reputation, and improves enterprise growth • Executed a multi-phase marketing plan and launched a pandemic response social media campaign. • Led five-member community management team responsible for monitoring, triaging, and responding to user comments. • Developed a physician thought-leadership strategy to improve clinical reputation, successfully trained clinical leaders, and developed a resource library for new hires. • Defined message objectives, created marketing content, wrote copy, executed product go-to-market strategy, analyzed results, and synthesized insights into executive reports. • Pioneered the development and infrastructure building of an integrated public relations and communications function responsible for national broadcast, micro-segment marketing, and crisis management.

• Manager, Enterprise Innovation

  • Jul 2018 - Jun 2019

  Philadelphia, PA • Key member of core enterprise team that shaped three year strategy across five hospitals, created new products and offerings, and drove operational productivity across service lines • Facilitated strategy process and decision-making across national CEO, five hospital CEOs, and national Board • Partnered with a marketing agency to leverage marketing analytics and make data-informed decisions around a multi-channel media strategy including TV, search, radio, and paid social •… Show more • Key member of core enterprise team that shaped three year strategy across five hospitals, created new products and offerings, and drove operational productivity across service lines • Facilitated strategy process and decision-making across national CEO, five hospital CEOs, and national Board • Partnered with a marketing agency to leverage marketing analytics and make data-informed decisions around a multi-channel media strategy including TV, search, radio, and paid social • Collaborated with physician leaders to revitalize the breast cancer survivorship program by standardizing key pathways, patient touch points, and clinical milestones and advancing the use of telehealth technology • Collaborated with CFO and AVP, Revenue Cycle, to deliver a redesigned cash collection process, and trained end-users on process interventions and increasing overall yield • Pioneered the design and implementation of a leadership development curriculum for managers and analysts • Liaised with internal and external growth partners to create compelling data storylines and enhance physician engagement on social media

• Senior Management Fellow

  • Jul 2017 - Jun 2018

  Boca Raton, FL • Created a playbook for assessing business development opportunities and piloted the launch of the first outpatient clinic. • Led three member team with Chief of Nutrition to launch a malnutrition screening tool, tailor offerings by segment, standardize nutrition programs, workflow, and staffing models, and enhance service line reimbursement • Led the creation of scheduling algorithms to predict patient evaluation needs and decrease cancellation rates • Organized a nationwide… Show more • Created a playbook for assessing business development opportunities and piloted the launch of the first outpatient clinic. • Led three member team with Chief of Nutrition to launch a malnutrition screening tool, tailor offerings by segment, standardize nutrition programs, workflow, and staffing models, and enhance service line reimbursement • Led the creation of scheduling algorithms to predict patient evaluation needs and decrease cancellation rates • Organized a nationwide recruitment effort for the Management Fellowship program which included strategy development, university outreach, event planning, interviewer training, and the successful on-boarding of six candidates

• Management Fellow

  • Jul 2016 - Jun 2017

  Boca Raton, FL • Selected from a nationwide search for CTCA’s premier leadership acceleration program; reported directly to the COO • Identified uncollected pharmacy revenue by analyzing revenue cycle denial trends • Spearheaded the analysis and subsequent creation of a new financial assistance policy across five hospitals



FHS | SeniorCare Payment Solutions

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Intern

  • Jun 2015 - Aug 2015

  Developed a re-branding strategy that included collaborating directly with the CEO to create a comprehensive marketing plan, launch a new company logo, and design marketing collateral to be distributed at conferences across the country.



The Clay Center at VSB

• Marketing Intern

  • Jan 2014 - May 2015

  Villanova, PA Launched and managed marketing portals like the mobile app, designed digital media to promote professional development events, advertised events on social media platforms, and coordinated guest speakers at industry events.

• Professional Development Team Student Worker

  • Sep 2012 - Dec 2013

  Villanova, PA • Designed visual displays to promote professional development initiatives • Created reports in Excel to track student information • Compiled internship data and entered it into databases • Performed administrative duties to assist the Director with day to day operations



Boone Business Products, Inc.

• Marketing Intern

  • Jul 2014 - Aug 2014

  Pittsburgh, PA • Collaborated with a web design vendor to launch a new website • Entered product descriptions from suppliers into an integrated online store • Developed a marketing plan for the company's new online platform